Businesses are simultaneously perception systems and specification systems. We publish open-source research frameworks for both sides.
Spectral Brand Theory models how brands are perceived — eight perceptual dimensions, observer-specific spectral profiles, math-hardened validation, an AI-native analytical pipeline. Organizational Schema Theory models how businesses are specified — a reverse-design TDD methodology where customer experience goals are acceptance tests and each operational layer validates the layer above it.
Aaker drew the map. SBT built the microscope. Orgschema built the specification. Neither alone is complete.
| Repo | What it is |
|---|---|
| sbt-framework | 7-module AI-native prompt kit with YAML templates + 7 math validators. Run a spectral brand audit on any brand. |
| sbt-papers | Research papers — framework specification, epistemological pipeline, mathematical foundations (R0-R22), and companion papers. 35+ working papers on Zenodo. Includes the canon-as-repository/ subfolder — version-controlled specification for creative IP with rendering forks. |
| brand-functions | Brand Function Registry — machine-readable brand specifications (JSON) for 26 brands across 8 perceptual dimensions. The schema.org of brand identity. |
| brand-code | Executable brand identity. The visual identity is a function, not a file. |
spectralbranding.com · Substack · ResearchGate · Zenodo
| Repo | What it is |
|---|---|
| orgschema-framework | Python validator + JSON Schema for the 6-level TDD cascade specification format. |
| orgschema-demo | Spectra Coffee — a complete business specified as organizational schema. 25 YAML files, CI/CD pipeline. |
| orgschema-toolkit | 8-module AI prompt pipeline. Specify a complete business in 40 minutes. |
| orgschema-papers | Research papers — six-tier ontology, projection cascade, tier-rotation, tier-allocation, AI tier-penetration, rendering problem, specification impossibility (R5), DSR methodology, and companion papers. |
orgschema.com · Substack · Zenodo
The same specification principles applied beyond business frameworks.
| Repo | What it is |
|---|---|
| paper-spec | Paper Spec v0.1.0 — machine-readable YAML standard for scientific claims. Schema, validator, 23 examples. What a paper claims. |
| paper-repo | Paper Repo v0.1.0 — Git-native protocol for scientific publishing. Fork-based submission, compliance gate, reviewer attribution, provenance chains. How a paper is managed. |
| activity-spec | YAML schema + LLM prompts for machine-readable professional profiles. 5 historical demos (Shannon, Fechner, Deming, Simon, Ohno). |