fix(marketing): remove synthetic demo content and Developer Sandbox tier

frontend/src/__tests__/pages/homepage.test.tsx

@@ -17,22 +17,20 @@ describe("HomePage Compliance OS foundation", () => {
     ).toBeInTheDocument();
   });
 
-  it("labels the demo checklist and advisory checks", () => {
+  it("shows a No data yet empty state instead of a synthetic workspace", () => {
     render(<HomePage />);
 
-    expect(screen.getByText("What the export checklist still flags")).toBeInTheDocument();
-    expect(screen.getAllByText("FreshPack Central").length).toBeGreaterThan(0);
-    expect(screen.getByText("Export checklist (advisory)")).toBeInTheDocument();
-    expect(screen.getAllByText("Hash verified").length).toBeGreaterThan(0);
+    expect(screen.getByText("No data yet")).toBeInTheDocument();
+    expect(screen.getByRole("link", { name: /start setup/i })).toHaveAttribute("href", "/ingest");
   });
 
-  it("uses compliance-specific metrics instead of generic SaaS proof", () => {
-    render(<HomePage />);
+  it("contains no synthetic demo data", () => {
+    const { container } = render(<HomePage />);
+    const text = container.textContent ?? "";
 
-    expect(screen.getByText("Demo workspace · synthetic data · 3 open checklist items")).toBeInTheDocument();
-    expect(screen.getByText("FTL list overlap")).toBeInTheDocument();
-    expect(screen.getByText("KDE completeness")).toBeInTheDocument();
-    expect(screen.getByText("Export checklist")).toBeInTheDocument();
-    expect(screen.queryByText(/save time/i)).not.toBeInTheDocument();
+    expect(text).not.toMatch(/synthetic/i);
+    expect(text).not.toMatch(/demo workspace/i);
+    expect(text).not.toContain("RE-DEMO-PKG");
+    expect(text).not.toMatch(/FreshPack Central|Valley Farms|Cold Dock 7/);
   });
 });

frontend/src/__tests__/public-site-fixes.test.tsx

@@ -4,7 +4,6 @@ import { afterEach, beforeEach, describe, expect, it, vi } from 'vitest';
 import { PricingCheckoutButton } from '@/components/billing/PricingCheckoutButton';
 import { MARKETING_FOOTER_PRODUCT_LINKS } from '@/components/layout/marketing-nav';
 import { EmailGate } from '@/components/tools/EmailGate';
-import { ARCHIVE_EXPORT_JOBS } from '@/lib/customer-readiness';
 import { fetchWithCsrf } from '@/lib/fetch-with-csrf';
 
 const mocks = vi.hoisted(() => ({
@@ -169,12 +168,4 @@ describe('public site launch-blocker fixes', () => {
             href: '/case-studies',
         });
     });
-
-    it('keeps public archive posture dates current for the demo workspace', () => {
-        for (const job of ARCHIVE_EXPORT_JOBS) {
-            expect(job.lastRun).not.toContain('2026-03');
-            expect(job.nextRun).not.toContain('2026-03');
-            expect(job.nextRun).not.toContain('2026-04');
-        }
-    });
 });

frontend/src/app/buyer-programs/page.tsx

@@ -57,8 +57,8 @@ export default function BuyerProgramsPage() {
             </BookCallLink>
           </Button>
           <Button asChild variant="secondary" size="lg">
-            <Link href="/verify" className="no-underline">
-              Verify a sample export
+            <Link href="/ingest" className="no-underline">
+              No data yet? Start with CSV upload
             </Link>
           </Button>
         </div>
@@ -200,10 +200,10 @@ export default function BuyerProgramsPage() {
               Book a 30-min call <ArrowRight className="h-3.5 w-3.5" strokeWidth={1.75} aria-hidden="true" />
             </BookCallLink>
             <Link
-              href="/verify"
+              href="/ingest"
               className="inline-flex items-center gap-1.5 text-ui text-re-text-secondary no-underline transition-colors duration-120 hover:text-re-text-primary motion-reduce:transition-none"
             >
-              Verify a sample export <ArrowRight className="h-3.5 w-3.5" strokeWidth={1.75} aria-hidden="true" />
+              No data yet? Start with CSV upload <ArrowRight className="h-3.5 w-3.5" strokeWidth={1.75} aria-hidden="true" />
             </Link>
           </div>
         </Container>

frontend/src/app/case-studies/opengraph-image.tsx

@@ -1,10 +1,10 @@
 import { renderOgCard, OG_SIZE, OG_CONTENT_TYPE } from '@/lib/og-image';
 
 export const runtime = 'edge';
-export const alt = '1,200 leafy greens CTE events, 94.2% auto-normalized';
+export const alt = 'FSMA 204 case studies';
 export const size = OG_SIZE;
 export const contentType = OG_CONTENT_TYPE;
 
 export default function Image() {
-    return renderOgCard({ eyebrow: 'Validation', title: '1,200 leafy greens CTE events, 94.2% auto-normalized' });
+    return renderOgCard({ eyebrow: 'Validation', title: 'FSMA 204 case studies' });
 }