moose-lab · moose-lab · Jun 2, 2026 · Jun 2, 2026
diff --git a/docs/marketing/data/growth-experiment-evidence.csv b/docs/marketing/data/growth-experiment-evidence.csv
@@ -2,3 +2,4 @@ experiment_id,status,window_start,window_end,control_page_views,control_cta_clic
 2026_q2_landing_page_intent_comparison,pending_evidence,,,,,,,,,,,pending,pending,insufficient_data,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed_14_day_window
 2026_q2_source_backed_assets_intent_validation,pending_evidence,,,,,,,,,,,pending,pending,insufficient_data,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed_14_day_window_and_search_console_query_baseline_and_ai_answer_audit
 2026_q2_readme_cards_intent_validation,pending_evidence,,,,,,,,,,,pending,pending,insufficient_data,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed_14_day_window_and_search_console_query_baseline_and_ai_answer_audit
+2026_q2_cold_start_materials_intent_validation,pending_evidence,,,,,,,,,,,pending,pending,insufficient_data,needs_14_days_of_ga4_page_view_cta_clicked_generation_started_generation_failed_search_console_query_baseline_and_ai_answer_audit_before_deciding
diff --git a/docs/marketing/data/growth-experiment-registry.csv b/docs/marketing/data/growth-experiment-registry.csv
@@ -2,3 +2,4 @@ experiment_id,status,lifecycle_stage,target_user,control_path,variant_path,prima
 2026_q2_landing_page_intent_comparison,active,validation,ai_project_builder,/product/github-repo-to-launch-package,/use-cases/ai-project-launch,generate_launch_card,cta_clicked_per_page_view,generation_failed_per_generation_started,higher_cta_rate_with_no_significant_guardrail_regression,14_days,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed
 2026_q2_source_backed_assets_intent_validation,active,validation,product_marketer,/product/github-repo-to-launch-package,/product/source-backed-launch-assets,generate_launch_card,cta_clicked_per_page_view,generation_failed_per_generation_started,higher_cta_rate_with_no_significant_guardrail_regression,14_days,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed_and_search_console_query_baseline_and_ai_answer_audit
 2026_q2_readme_cards_intent_validation,active,validation,design_lead,/product/github-repo-to-launch-package,/product/readme-marketing-cards,generate_launch_card,cta_clicked_per_page_view,generation_failed_per_generation_started,higher_cta_rate_with_no_significant_guardrail_regression,14_days,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed_and_search_console_query_baseline_and_ai_answer_audit
+2026_q2_cold_start_materials_intent_validation,active,validation,ai_project_builder,/product/github-repo-to-launch-package,/product/cold-start-launch-materials,generate_launch_card,cta_clicked_per_page_view,generation_failed_per_generation_started,higher_cta_rate_with_no_significant_guardrail_regression,14_days,ga4_page_view_and_cta_clicked_and_generation_started_and_generation_failed_and_search_console_query_baseline_and_ai_answer_audit
diff --git a/docs/marketing/data/search-ai-baseline-prompts.csv b/docs/marketing/data/search-ai-baseline-prompts.csv
@@ -3,3 +3,5 @@ source_backed_assets_control,2026_q2_source_backed_assets_intent_validation,cont
 source_backed_assets_variant,2026_q2_source_backed_assets_intent_validation,variant,/product/source-backed-launch-assets,product_marketer,source backed launch assets,source_backed_launch_assets,google_search_console|chatgpt_search|perplexity|google_ai_overview|gemini|claude,QuickFork|GitHub repository|source-backed|launch assets|README|social|deck|outreach,pricing|rankings|revenue|customer_count|conversion_lift|product_hunt_outcome|guaranteed_launch|validated_ai_citation,check whether source-backed asset intent is visible and accurately described
 readme_cards_control,2026_q2_readme_cards_intent_validation,control,/product/github-repo-to-launch-package,design_lead,GitHub repo to launch package,github_repo_to_launch_package,google_search_console|chatgpt_search|perplexity|google_ai_overview|gemini|claude,QuickFork|GitHub repository|launch package|source-backed|README|social|deck|outreach,pricing|rankings|revenue|customer_count|conversion_lift|product_hunt_outcome|guaranteed_launch|validated_ai_citation,compare generic launch-package category demand against README card page demand
 readme_cards_variant,2026_q2_readme_cards_intent_validation,variant,/product/readme-marketing-cards,design_lead,README marketing cards,readme_marketing_cards,google_search_console|chatgpt_search|perplexity|google_ai_overview|gemini|claude,QuickFork|GitHub repository|README|marketing cards|social preview|launch visuals|source-backed,pricing|rankings|revenue|customer_count|conversion_lift|product_hunt_outcome|guaranteed_launch|validated_ai_citation,check whether README marketing card intent is visible and accurately described
+cold_start_materials_control,2026_q2_cold_start_materials_intent_validation,control,/product/github-repo-to-launch-package,ai_project_builder,GitHub repo to launch package,github_repo_to_launch_package,google_search_console|chatgpt_search|perplexity|google_ai_overview|gemini|claude,QuickFork|GitHub repository|launch package|source-backed|README|social|deck|outreach,pricing|rankings|revenue|customer_count|conversion_lift|product_hunt_outcome|guaranteed_launch|validated_ai_citation,compare generic launch-package category demand against cold-start launch-materials demand
+cold_start_materials_variant,2026_q2_cold_start_materials_intent_validation,variant,/product/cold-start-launch-materials,ai_project_builder,cold start launch materials,cold_start_launch_materials,google_search_console|chatgpt_search|perplexity|google_ai_overview|gemini|claude,QuickFork|GitHub repository|cold-start|launch materials|README|social|deck|visual|outreach,pricing|rankings|revenue|customer_count|conversion_lift|product_hunt_outcome|guaranteed_launch|validated_ai_citation,check whether full launch-materials intent is visible and accurately described
diff --git a/docs/marketing/data/semantic-link-inventory.csv b/docs/marketing/data/semantic-link-inventory.csv
@@ -1,6 +1,7 @@
 status,funnel_stage,buyer_stage,persona,intent_cluster,page_type,slug,canonical_url,primary_keyword,primary_cta,utm_source,utm_medium,utm_campaign,utm_content,crm_campaign,distributed_url
 published,top,consideration,open_source_maintainer,github_repo_to_launch_package,product,github-repo-to-launch-package,https://seekersai.com/product/github-repo-to-launch-package,github repo to launch package,generate_launch_card,google,organic,seo_foundation,product_category,2026_q2_seo_foundation,https://seekersai.com/product/github-repo-to-launch-package?utm_source=google&utm_medium=organic&utm_campaign=seo_foundation&utm_content=product_category
 published,top,consideration,product_marketer,source_backed_launch_assets,product,source-backed-launch-assets,https://seekersai.com/product/source-backed-launch-assets,source backed launch assets,generate_launch_card,perplexity,ai_search,ai_visibility,source_backed_assets,2026_q2_ai_visibility,https://seekersai.com/product/source-backed-launch-assets?utm_source=perplexity&utm_medium=ai_search&utm_campaign=ai_visibility&utm_content=source_backed_assets
+published,top,consideration,ai_project_builder,cold_start_launch_materials,product,cold-start-launch-materials,https://seekersai.com/product/cold-start-launch-materials,cold start launch materials,generate_launch_card,google,organic,cold_start_materials,product_page,2026_q2_cold_start_materials,https://seekersai.com/product/cold-start-launch-materials?utm_source=google&utm_medium=organic&utm_campaign=cold_start_materials&utm_content=product_page
 published,top,consideration,design_lead,readme_marketing_cards,product,readme-marketing-cards,https://seekersai.com/product/readme-marketing-cards,readme marketing cards,generate_launch_card,google,organic,readme_assets,product_page,2026_q2_readme_assets,https://seekersai.com/product/readme-marketing-cards?utm_source=google&utm_medium=organic&utm_campaign=readme_assets&utm_content=product_page
 published,top,consideration,ai_project_builder,github_repo_visual_explainer,product,github-repo-visual-explainer,https://seekersai.com/product/github-repo-visual-explainer,github repo visual explainer,generate_launch_card,google,organic,visual_explainer,product_page,2026_q2_visual_explainer,https://seekersai.com/product/github-repo-visual-explainer?utm_source=google&utm_medium=organic&utm_campaign=visual_explainer&utm_content=product_page
 published,top,consideration,founder,github_repo_to_launch_deck,product,github-repo-to-launch-deck,https://seekersai.com/product/github-repo-to-launch-deck,github repository pitch deck generator,generate_launch_card,google,organic,launch_deck,product_page,2026_q2_launch_deck,https://seekersai.com/product/github-repo-to-launch-deck?utm_source=google&utm_medium=organic&utm_campaign=launch_deck&utm_content=product_page

diff --git a/docs/marketing/research/2026-06-02-cold-start-launch-materials-hub.md b/docs/marketing/research/2026-06-02-cold-start-launch-materials-hub.md
@@ -0,0 +1,151 @@
+# Cold-Start Launch Materials Hub
+
+Date: 2026-06-02
+
+## Growth Hypothesis
+
+If QuickFork publishes a product-led hub for `cold start launch materials`, AI project builders and maintainers will better understand the full product value unit: source-backed README, social, deck, visual, and outreach drafts generated from one public GitHub repository URL.
+
+This is a landing-page and measurement slice. It does not validate demand until production behavior, Search Console data, AI-answer observations, and user feedback are collected.
+
+## Lifecycle Stage
+
+P1/P2: High-intent product page validation plus SEO/GEO foundation.
+
+The page connects Discovery and Validation work to the existing Activation surface: generate a free repo brief.
+
+## Target User
+
+- AI project builders preparing a first public launch.
+- Open-source maintainers who need README and social-preview clarity.
+- Indie technical founders who need launch materials before hiring marketing support.
+- DevRel teams that repeatedly turn repositories into public examples, decks, and outreach.
+
+## Primary CTA
+
+Generate free repo brief.
+
+## Metrics
+
+Primary metric:
+
+- `cta_clicked_per_page_view` for `/product/cold-start-launch-materials`.
+
+Supporting metrics:
+
+- `page_view` with `intent_cluster=cold_start_launch_materials`.
+- `generation_started` and `generation_failed` after the page visit.
+- Artifact copy/download behavior after generation.
+- Search Console impressions and clicks for `cold start launch materials`.
+- AI-answer audit accuracy across ChatGPT search, Perplexity, Google AI Overview, Gemini, and Claude.
+
+Guardrail metrics:
+
+- `generation_failed_per_generation_started`.
+- Unsupported-claim review flags.
+- Browser analytics containing raw README text, raw artifact body, email, token, secret, API key, private repo content, or unsupported proof.
+
+## Changed Surfaces
+
+- `/product/cold-start-launch-materials`
+- `src/marketing/link-catalog.ts`
+- `src/marketing/page-content.ts`
+- `docs/marketing/data/semantic-link-inventory.csv`
+- `public/sitemap.xml`
+- `public/llms.txt`
+- `docs/marketing/data/growth-experiment-registry.csv`
+- `docs/marketing/data/growth-experiment-evidence.csv`
+- `docs/marketing/data/search-ai-baseline-prompts.csv`
+- `src/marketing/growth-experiments.ts`
+- `src/marketing/growth-experiment-report.ts`
+- `src/marketing/search-ai-baseline.ts`
+- `src/App.test.tsx`
+- `src/seo/semantic-links.test.ts`
+- `src/seo/public-growth.test.ts`
+- `src/marketing/growth-experiments.test.ts`
+- `src/marketing/growth-experiment-report.test.ts`
+- `src/marketing/search-ai-baseline.test.ts`
+
+## Research Inputs
+
+- `.agents/product-marketing.md`: QuickFork is a source-backed repository-to-launch asset workflow, not a generic AI landing-page generator.
+- `docs/marketing/research/2026-06-01-cold-start-launch-demand-analysis.md`: the product value unit should be a launch package, not a single generated page.
+- `docs/plans/2026-06-01-quickfork-growth-lifecycle-prioritization.md`: P1 needs high-intent landing pages and P2 needs free repo launch brief activation.
+- GitHub README docs: the README is a key repository explanation surface.
+- GitHub social preview docs: repository sharing creates a real visual launch surface.
+- Open Source Guides finding users: user discovery and feedback shape open-source launch messaging.
+- Product Hunt launch guide: launch preparation includes concise story, media, maker context, and launch-day copy.
+
+## Claim Boundary
+
+Safe claims:
+
+- QuickFork starts from one public GitHub repository URL.
+- QuickFork can describe a source-backed launch materials workflow for README, social, deck, visual, and outreach drafts.
+- QuickFork requires human review before public publishing.
+- Search and AI-answer visibility are pending measurement.
+
+Unsafe claims:
+
+- Validated demand for the new page.
+- Exact public pricing.
+- Business, search, launch, or adoption outcomes.
+- Fully automated publishing or human-free claim approval.
+
+## Experiment Contract
+
+Experiment ID:
+
+- `2026_q2_cold_start_materials_intent_validation`
+
+Control:
+
+- `/product/github-repo-to-launch-package`
+
+Variant:
+
+- `/product/cold-start-launch-materials`
+
+Decision rule:
+
+- Higher `cta_clicked_per_page_view` with no significant guardrail regression after a minimum 14-day window.
+
+Required evidence:
+
+- GA4 page views and CTA clicks.
+- Generation starts and failures.
+- Search Console query baseline.
+- AI-answer audit.
+
+Current decision:
+
+- `insufficient_data`.
+
+## Search And AI Baseline Rows
+
+- `cold_start_materials_control`: query `GitHub repo to launch package`, route `/product/github-repo-to-launch-package`.
+- `cold_start_materials_variant`: query `cold start launch materials`, route `/product/cold-start-launch-materials`.
+
+Surfaces:
+
+- Google Search Console.
+- ChatGPT search.
+- Perplexity.
+- Google AI Overview.
+- Gemini.
+- Claude.
+
+## Validation Status
+
+Hypothesis only.
+
+The route, SEO/GEO assets, and measurement contracts make the growth idea testable. They do not prove that users want this exact page, that the route ranks, or that AI answer systems cite it.
+
+## Next Validation Step
+
+After production deploy:
+
+1. Smoke-check `/product/cold-start-launch-materials`, `sitemap.xml`, and `llms.txt`.
+2. Start the 14-day experiment window.
+3. Run the Search Console and AI-answer baseline prompts.
+4. Compare page CTA and generation behavior against `/product/github-repo-to-launch-package`.
diff --git a/docs/plans/2026-06-01-quickfork-growth-lifecycle-prioritization.md b/docs/plans/2026-06-01-quickfork-growth-lifecycle-prioritization.md
@@ -238,6 +238,65 @@ Growth and retention:
 
 Continue from artifact export tracking into paid-intent CTA tests after users copy or download README, social, deck, outreach, or visual prompt artifacts.
 
+## 2026-06-02 Cold Start Launch Materials Hub Slice
+
+Hypothesis:
+
+- If QuickFork publishes a product-led hub for `cold start launch materials`, AI project builders and maintainers will better understand the full value unit: source-backed README, social, deck, visual, and outreach drafts generated from one public GitHub repository URL.
+
+Lifecycle stage:
+
+- Discovery to Validation, with SEO/GEO foundation.
+
+Target user:
+
+- AI project builders, open-source maintainers, indie technical founders, and DevRel teams preparing first public launches.
+
+Changed surface:
+
+- Added `/product/cold-start-launch-materials` as a published product route.
+- Added route narrative, definition, target user, evidence boundary, benefits, workflow, FAQs, source notes, metadata, and schema.
+- Added the page to semantic link inventory, sitemap, `llms.txt`, and public-growth tests.
+- Added `2026_q2_cold_start_materials_intent_validation` to the experiment registry and evidence report.
+- Added Search Console and AI-answer baseline rows for `GitHub repo to launch package` and `cold start launch materials`.
+- Added implementation plan at `docs/superpowers/plans/2026-06-02-cold-start-launch-materials-hub.md`.
+- Added research handoff at `docs/marketing/research/2026-06-02-cold-start-launch-materials-hub.md`.
+
+Primary CTA:
+
+- Generate free repo brief.
+
+Primary metric:
+
+- `cta_clicked_per_page_view` for `/product/cold-start-launch-materials`.
+
+Guardrail:
+
+- `generation_failed_per_generation_started`.
+- No browser analytics payload should include raw README text, raw artifact body, email, token, secret, API key, private repo content, or unsupported proof.
+
+Evidence gap:
+
+- The route and contracts are testable but demand remains unvalidated until a 14-day production window, Search Console baseline, AI-answer audit, and qualitative feedback exist.
+
+Evidence observed:
+
+- RED tests failed first because the route, catalog entry, public assets, experiment row, and baseline rows were missing.
+- `npm test -- src/App.test.tsx src/seo/semantic-links.test.ts`: 2 files passed, 37 tests passed.
+- `npm test -- src/seo/public-growth.test.ts`: 1 file passed, 6 tests passed.
+- `npm test -- src/marketing/growth-experiments.test.ts src/marketing/search-ai-baseline.test.ts src/marketing/growth-experiment-report.test.ts`: 3 files passed, 20 tests passed.
+- `npm test`: 24 files passed, 158 tests passed.
+- `npm run build`: TypeScript and Vite production build passed.
+- `git diff --check`: no whitespace errors.
+
+Decision:
+
+- Treat this as a hypothesis and measurement setup. Do not promote it as validated demand or AI-search visibility until production evidence exists.
+
+Next action:
+
+- Run full verification, ship through PR/CI/Vercel, smoke-check production, then begin the 14-day comparison against `/product/github-repo-to-launch-package`.
+
 ## 2026-06-02 Evaluation Slice
 
 Hypothesis: