Product Designer & AI Architect
I love to architect digital ecosystems. Based in Portugal, with 10+ years designing products across three continents.
|
DeFi Liquidity |
Global Reach |
Largest NEAR Vote |
Org Growth |
const william = {
role: "Principal Product Designer & AI Architect",
currentFocus: [
"DeFi Protocols",
"AI Agents & LLM Interfaces",
"Yield Systems"
],
disciplines: {
strategic: ["Revenue Optimization", "Retention Mechanics", "Tokenomics Design", "CRO"],
technical: ["Web3 Governance", "DeFi/FinTech Architecture", "ZK Applications"],
leadership: ["Design Operations", "Team Scaling", "Cross-Cultural Management"]
},
philosophy: "Complexity kills conversion. I ruthlessly eliminate features that don't drive the core metric."
};| Project | Challenge | Impact |
|---|---|---|
| Sweat Economy | Migrate 150M+ Web2 users on-chain | Record-breaking DAO governance |
| Astraly Labs | Launch ZK Rollup from 0 β 30K users | Strategic partnerships secured |
| Tomb Finance | Recover de-pegged stablecoin | $100M+ TVL recovered |
| PremierSoft | Scale design operations | 4 β 150+ team members |
π View all case studies at willfinger.com
2023 - 2025 βββ Sweat Economy βββ Principal Product Designer
2022 βββ Astraly Labs βββ Principal Product Designer
2021 βββ Tomb Finance βββ Principal Product Designer
2016 - 2022 βββ PremierSoft βββ Senior Product Designer




