A connected, hands-on course in Generative AI for Creativity — progress through 11 practical labs from Set Up Your AI Creative Toolkit to Combine Your Tools into a Creative Workflow and Pitch the Campaign.
📘 Course Page · 🧪 Hands-On Labs · 📖 Learner Guide · 🐛 Report Bug · 💡 Request Feature
Note
These are the official hands-on lab materials for the commercial course:
Course Code: C1276 · by Tertiary Courses / Tertiary Infotech
Duration: 1 day · 7.5 instructional hours
Course page: https://www.tertiarycourses.com.sg/generative-ai-for-creativity.html
The 11 labs form one connected practical journey. Complete them in order so each verified output can support the activities that follow.
| # | Activity | Outcome |
|---|---|---|
| 1 | Set Up Your AI Creative Toolkit | Sign in to ChatGPT, Claude, Gemini, Microsoft Copilot and an AI image tool, run your first creative prompts, and learn the generate–review–refine loop and where AI helps across the creative process — the foundation every later… |
| 2 | Master Creative Prompting | Turn a vague creative ask into a strong, structured prompt (role, context, task, format, constraints) for creative tasks, and save a reusable creative prompt library for the work you repeat on every project. |
| 3 | Define Your Brand's Tone, Style and Voice | Use AI to define and lock a clear brand tone, style and voice for Island Botanica — the guide every later lab's copy and content is held to — so the whole campaign sounds like one brand. |
| 4 | Create Responsibly: Originality, Copyright and Ethics | Set the responsible-use ground rules for the whole campaign — protect originality, avoid copying real brands or living artists, understand AI-image rights, and be transparent about AI assistance — before you generate any… |
| 5 | Draft Your Brand Story and Marketing Copy | Use AI, on the locked brand voice, to draft the Island Botanica brand story, hero taglines and product copy for the four scents — the written heart of the campaign. |
| 6 | Rewrite, Polish and Adapt for Different Audiences | Rewrite, polish and adapt the hero copy for different audiences and channels — iterating with follow-up prompts — so one core message reaches gift-shoppers and wellness-seekers across website, email, social and a short script. |
| 7 | Generate Visual Concepts and Images with AI Image Tools | Use AI image tools to generate a moodboard and on-brand hero images for Island Botanica, writing effective image prompts and iterating — giving the campaign its visual direction and key visuals. |
| 8 | Create a Social Media and Launch Content Kit | Combine your copy and images into a social media content kit and launch/presentation visuals for Island Botanica — platform-ready posts and visuals that share one voice, look and message. |
| 9 | Brainstorm Big Campaign Ideas and Build a Mind Map | Use AI to brainstorm a wide set of bigger Island Botanica campaign concepts and activation ideas, organise them into a mind map, then cluster and shortlist the strongest direction. |
| 10 | Break Creative Blocks and Challenge the Obvious | Use AI prompting techniques — provocations, opposites, analogies, SCAMPER and role-play — to challenge conventional thinking, push past creative blocks, and strengthen your lead campaign concept into something fresher. |
| 11 | Combine Your Tools into a Creative Workflow and Pitch the Campaign | Assemble every tool used across the day into one repeatable creative workflow, then use AI to build and rehearse a creative pitch that presents the complete Island Botanica campaign. |
This repository contains the complete lab and courseware package for Generative AI for Creativity (C1276) by Tertiary Courses / Tertiary Infotech. The practical activities build progressively from Set Up Your AI Creative Toolkit to Combine Your Tools into a Creative Workflow and Pitch the Campaign, with explicit checks that help learners verify each result before moving on.
- Complete 11 connected hands-on activities and carry their outputs through one coherent learning journey.
- Practise with ChatGPT · Claude · Google Gemini · Microsoft Copilot · Adobe Firefly · Canva and the supporting resources supplied in the repository.
- Begin with Set Up Your AI Creative Toolkit and finish with Combine Your Tools into a Creative Workflow and Pitch the Campaign.
- Apply safe data handling, evidence checks and named human review before using AI-generated or automated outputs.
📖 Full walkthrough: see the Learner Guide for the complete course narrative, and labs/README.md for the lab index. Slides, the Learner Guide and the Lesson Plan are in courseware/.
| Category | Details |
|---|---|
| Duration | 1 day · 7.5 instructional hours |
| Delivery | Instructor-led, hands-on practical labs |
| Core tools | ChatGPT · Claude · Google Gemini · Microsoft Copilot · Adobe Firefly · Canva |
| Practical work | 11 connected labs with verification steps |
| Courseware | PowerPoint and PDF slides, Word and PDF guides, Markdown lab instructions |
START
Lab 1 Set Up Your AI Creative Toolkit
│
▼
Connected Practical Labs
Labs 1–11
│
▼
FINISH
Lab 11 Combine Your Tools into a Creative Workflow and Pitch the Campaign
C1276---Generative-AI-for-Creativity/
├── README.md
├── LG-Generative AI for Creativity (C1276).md
│
├── labs/
│ ├── README.md # Start here: complete lab index
│ └── lab-*.md # 11 connected practical activities
│
└── courseware/
├── *.pptx / *.pdf # Trainer and learner slides
├── LG-*.docx / LG-*.pdf # Learner Guide
└── LP-*.docx / LP-*.pdf # Lesson Plan
- The accounts and software required for ChatGPT · Claude · Google Gemini · Microsoft Copilot · Adobe Firefly · Canva. Follow the setup and access notes in each lab.
- Review
labs/tools.mdbefore class for environment, account and safe-use requirements. - A modern web browser and Git for cloning the materials.
- Synthetic or authorised data only. Do not place secrets, personal data or confidential material into an unapproved service.
- A named human reviewer for facts, calculations, decisions and any externally released output.
git clone https://github.com/tertiarycourses/C1276---Generative-AI-for-Creativity.git
cd C1276---Generative-AI-for-CreativityStart with labs/README.md, then complete Labs 1–11 in order. Each lab provides the activity context, practical steps and a way to verify the result.
Store each lab output in the suggested working folder and retain the evidence or review notes requested by the lab. Later activities depend on these approved outputs.
Contributions, corrections and improvements are welcome:
- Fork the repository.
- Create a feature branch:
git checkout -b feature/my-improvement. - Commit your changes:
git commit -m "Add my improvement". - Push the branch:
git push origin feature/my-improvement. - Open a Pull Request.
Found a bug or have an idea? Open an issue.
This material is provided for educational use as part of the commercial course Generative AI for Creativity (C1276). © Tertiary Infotech Pte. Ltd. All rights reserved.
Tertiary Infotech Pte. Ltd. — Tertiary Courses
Course: Generative AI for Creativity (C1276)
- The teams behind ChatGPT · Claude · Google Gemini · Microsoft Copilot · Adobe Firefly · Canva.
- Course trainers and learners of C1276.
⭐ If these materials helped you learn Generative AI for Creativity, star the repository!
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