feat(home): Phase D — conversion (proof band, named founder, Process nav, Book-a-call)#11
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…nav, Book-a-call) Convert the technically-pristine-but-commercially-quiet site: surface the buried OSS proof, name the founder for authority, make the engagement path (Process + pricing signal + booking) discoverable. D1 — Home upstream proof band (highest-leverage) New `components/home/upstream-proof-band.tsx`, mounted between Hero and ProjectGrid. Data-driven off `aggregates()` (113 merged PRs / 97 repos — never drifts from the enriched snapshot) with a 12-brand logo wall reusing `BrandIcon` (Node.js, Mozilla, MongoDB, Redis, Puppeteer, React Router, GraphQL, ESLint, Solid, XState, Mantine, Vitest — all real simple-icons). CTA links to /upstream. Named + quantified credibility no competitor fakes. D2 — Hero framing Restored the "small team of engineers" hero sub (user preference) over the "one engineer + network" wording. D3 — Process nav + Book-a-call - Added Process to the primary nav (widened NavItem union, new `common.nav.process` key, mobile Contact row number now computed from `items.length` instead of a hardcoded "04"). - New reusable `components/cta/book-a-call.tsx` — env-gated on NEXT_PUBLIC_CAL_URL (renders null in local dev, live in prod), links straight to the self-hosted Cal.com discovery event. Wired into the /process CTA block and the home ContactSection so booking no longer hides behind the 5-step form's budget gate. D4 — Named founder /about now names Yaroslav (principal engineer, 14 yrs, sysadmin→QA→ product→engineering) with a small-team + specialist-network framing. Enriched the JSON-LD founder Person with `description` + `sameAs` (GitHub). D6 — Footer social Added a GitHub link to the footer (simple-icons mark — lucide-react v1 dropped brand icons), structured to accept LinkedIn/X once handles arrive, kept in sync with the JSON-LD `sameAs`. i18n: EN + UK hand-authored; DE/ES/FR/NL/PL/PT filled via DeepL (`pnpm translate`) — including forced re-translation of the changed hero sub + about bio so all 8 locales carry the new "small team" + named-founder copy. `pnpm translate:check` clean. Governance: reconciled the (gitignored, local) CLAUDE.md — the stale "NEVER public pricing" rule is superseded by "pricing signal on /process is allowed" (matches the already-shipped €15k–€60k bands), and the positioning line updated to "small team led by Yaroslav + network". Verified: pnpm typecheck + lint + build clean (152 static pages, zero MISSING_MESSAGE). Dev smoke: proof band renders 12 brand logos + the data-driven "113 merged PRs across 97" line; Process in nav; hero shows "small team of engineers". Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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Summary
Phase D of the growth roadmap — convert. The site was technically pristine but commercially quiet; this surfaces the buried OSS proof, names the founder for authority, and makes the engagement path discoverable.
components/home/upstream-proof-band.tsxbetween Hero and ProjectGrid. Data-driven offaggregates()(113 merged PRs / 97 repos) with a 12-brand logo wall reusingBrandIcon— Node.js, Mozilla, MongoDB, Redis, Puppeteer, React Router, GraphQL, ESLint, Solid, XState, Mantine, Vitest. CTA → /upstream.nav.processkey, mobile numbering now computed); new env-gatedcomponents/cta/book-a-call.tsxwired into /process CTA + home ContactSection (renders only whenNEXT_PUBLIC_CAL_URLis set — live in prod).description+sameAs.sameAs.i18n
EN + UK hand-authored; DE/ES/FR/NL/PL/PT via DeepL (
pnpm translate), including forced re-translation of the changed hero sub + about bio so all 8 locales carry the new copy.pnpm translate:checkclean.Governance
Reconciled the local (gitignored) CLAUDE.md: the stale "NEVER public pricing" rule is superseded by "pricing signal on /process is allowed" (matches the already-shipped €15k–€60k bands); positioning updated to "small team led by Yaroslav + network".
Test plan
pnpm typecheck+pnpm lint+pnpm buildclean (152 static pages, zero MISSING_MESSAGE)/shows proof band;/aboutnames Yaroslav; nav has Process; Book-a-call button appears on/process+ home contact (env-gated); footer GitHub link resolvesDeferred (user-gated, not blocking)
lib/testimonials.tsstill[]— needs real attributed quotes + permission.sameAs.🤖 Generated with Claude Code