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Make the /visiting-yachts guide easy to discover from /plan-your-trip.
The Visiting Yachts page now contains substantial arrival, mooring, dinghy, diving, charter, tank, and Fort Bay guidance, but yacht visitors should not have to know the page exists or rely on site search to find it.
Scope
Add a clear, natural entry point on Plan Your Trip for visitors arriving on their own yacht.
The link should:
point to /visiting-yachts
be visible enough that a yacht visitor scanning Plan Your Trip is likely to notice it
fit the existing information architecture and visual language
use concise customer-facing copy such as "Visiting by Yacht?" or equivalent
briefly communicate that the guide covers arriving by yacht and diving with Sea Saba
work well on mobile and desktop
Prefer integrating it into an existing relevant section/card structure rather than adding a large standalone section unless the current page architecture genuinely calls for one.
Discoverability
While implementing, verify that /visiting-yachts is also discoverable through the site's existing search for sensible terms such as:
yacht / yachts
visiting yacht
mooring
dinghy
yacht diving
yacht charter
If search already handles this well, document the result rather than changing it unnecessarily. If there is a clear indexing/search metadata gap, fix it within this issue only if the change is small and directly related.
Boundaries
Do not add Yachts to the primary navigation solely for this issue.
Do not broadly redesign Plan Your Trip.
Do not duplicate the detailed yacht guidance on Plan Your Trip. The purpose is to route the right visitor to the dedicated guide.
Goal
Make the
/visiting-yachtsguide easy to discover from/plan-your-trip.The Visiting Yachts page now contains substantial arrival, mooring, dinghy, diving, charter, tank, and Fort Bay guidance, but yacht visitors should not have to know the page exists or rely on site search to find it.
Scope
Add a clear, natural entry point on Plan Your Trip for visitors arriving on their own yacht.
The link should:
/visiting-yachtsPrefer integrating it into an existing relevant section/card structure rather than adding a large standalone section unless the current page architecture genuinely calls for one.
Discoverability
While implementing, verify that
/visiting-yachtsis also discoverable through the site's existing search for sensible terms such as:If search already handles this well, document the result rather than changing it unnecessarily. If there is a clear indexing/search metadata gap, fix it within this issue only if the change is small and directly related.
Boundaries
Acceptance criteria
/plan-your-tripcan readily discover the Visiting Yachts guide without using search./visiting-yachts.