Fix GA4 SPA funnel and key-event instrumentation

[profilesearch]

Summary

• disable GA4 automatic shell page_view and emit explicit SPA virtual page_view events for hash routes
• add GA4 recommended events for signup/login/lead generation
• emit existing configured GA4 key events (qualify_lead, close_convert_lead) from meaningful marketplace funnel actions
• add regression assertions for analytics instrumentation

Evidence

• GA4 last-28-days audit showed existing lower-funnel intent events but 0 conversions
• GA4 property currently has key events configured for purchase, close_convert_lead, and qualify_lead
• Browser local verification showed spa_page_view and page_view events for /#/services with route-specific page_path / spa_route

Tests

• python3 -m unittest test_deep_audit_regressions.py — 37 tests OK
• python3 -m unittest test_diagnostics.py — 6 tests OK

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Project	Deployment	Actions	Updated (UTC)
gohire-humans	Ready	Preview, Comment	Jun 22, 2026 5:23am