I work where growth, product and marketing meet. Over 16 years I've grown acquisition, conversion and retention for e-commerce, SaaS, travel, education and insurance businesses across the Middle East, Africa and global markets.
This is where I build product ideas end to end. Each project is written up the way I'd present it at work: the problem, who it's for, the decisions and trade-offs, what testing changed, and how quality is checked.
| Project | What it does |
|---|---|
| PageVera | Chrome extension that saves any web page as a clean, high-quality PDF in one click |
| Tape | Chrome extension that downloads any video from any website, in the quality you pick and with subtitles |
| Saysheet | Chrome extension that exports the comments and replies on a Facebook or LinkedIn post to an organized Excel workbook |
| AI Life Advisor | Working prototype of an AI sales journey for a fictional Saudi life insurer, from an Arabic-first advisor to a dashboard that scores each lead |
| Lebna | Audit and redesign of a Saudi fractional real-estate app, with a working Arabic prototype and the competitor research behind it |
Go-to-market, funnel and conversion optimization, experimentation, lifecycle marketing and customer journey design.