curriculum for marketer certification - #15
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jiteshkhatwani
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MadlenHa
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Sep 11, 2026
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| ## Course Overview | ||
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| This comprehensive curriculum is designed to train marketers to become certified Mautic practitioners, covering everything from initial setup and contact management through segmentation, multi-channel components, campaign automation, lead scoring and real-world campaign builds. |
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I don't think "initial setup" is part of marketers work
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| - Working knowledge of digital marketing concepts (lead capture, nurture, segmentation, lifecycle stages) | ||
| - Familiarity with email marketing practice and deliverability basics | ||
| - Basic HTML/CSS reading ability, sufficient to paste a tracking script or adjust a template block |
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not sure if that's really required for a Marketer
| ### Learning Objectives | ||
| - Explain what Mautic is and the marketing problems it solves | ||
| - Describe how contacts, components, channels and campaigns relate to one another | ||
| - Identify where performance is assessed in the platform |
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If we refer to the applications performance, that shouldn't be of interest for the Marketer (imho)
| ### Official Reference Links | ||
| - [Mautic overview](https://docs.mautic.org/en/6.0/overview/overview.html) | ||
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| ## Module 2: Mautic Setup |
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I disagree that this is whole module is relevant for Marketers
| - [Categories](https://docs.mautic.org/en/6.0/categories/categories-overview.html) | ||
| - [Searching Mautic](https://docs.mautic.org/en/6.0/search/search_operators.html) | ||
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| ## Module 4: How to Configure and Integrate Mautic |
| - [Managing Users](https://docs.mautic.org/en/6.0/users_roles/managing_users.html) | ||
| - [Roles](https://docs.mautic.org/en/6.0/users_roles/managing_roles.html) | ||
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| ## Module 6: Integrating Mautic with Other Systems |
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Not sure either, if that's relevant for Marketer
| - Testing an email before sending | ||
| - Tracking opened emails and tracking links in emails | ||
| - Unsubscribing; online version; contact replies | ||
| - Bounce management: monitored inbox, webhook bounce management, segment of bounced emails |
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imho not the responsibility of Marketer
| ## Module 26: Introduction to Campaigns | ||
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| ### Learning Objectives | ||
| - Distinguish the three campaign models and select the right one |
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in the docs this is referred to as "broadly categorized", it's not fixed models one should know by heart
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