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  1. paid-media-incrementality-analysis paid-media-incrementality-analysis Public

    Causal analysis case study measuring true incremental conversions across paid media audiences using propensity score matching.

    Python

  2. ab-test-misleading-casestudy ab-test-misleading-casestudy Public

    End-to-end product experimentation case study. A +5% A/B test win hides returning-user harm, refund rate degradation, and a treatment effect that decays after 48 hours. Includes CUPED, BH correctio…

    Python

  3. ai-content-quality-monitoring ai-content-quality-monitoring Public

    Data analytics framework for monitoring AI-assisted content moderation quality, model risk, and human review workload.

    Python

  4. cross-device-journey-analysis cross-device-journey-analysis Public

    Deep dive into SPA and cross-device analytics, uncovering UTM loss, tracking inconsistencies, and real user behavior patterns.

    Python

  5. mobile-analytics-reliability-framework mobile-analytics-reliability-framework Public

    End-to-end mobile tracking audit and rebuild. Cleaned Firebase data, aligned iOS/Android events, and restored accurate funnels and revenue reporting.

    JavaScript

  6. f1-2024-api-project f1-2024-api-project Public

    Mini projet d'ingestion de données F1 2024 avec l'API Ergast et Python

    Python