I do for money: Direction Brand & Marketing at FSB Franz Schneider Brakel. I studied image sience and gender studies when it was NOT cool once in Berlin. I like the poetic and slow internet.
I translate many years of creative direction into digital architectures. I dislike that Juniors are not enabled in times of AI. because there is simply no time atm. Thats why I turn my learings and management skills and proven classivs into practical Claude skills as shortcuts on the side. Because I had generous teachers, and there is no reason to gatekeep. I only publish a new one when I notice in my own team that something is actually missing. BUT DISCLAIMER: before you use this: read about it! There is absolutley no sense to use frameworks you have no clue about. Cheers.
Featured project
Fast-Track Leadership Bundle Claude Agent Skills that give junior leaders instant access to McKinsey/Minto and Malik management thinking frameworks. Includes a built-in critical-check on where each model's limits are, so it's applied with judgement, not as a reflex.
๐ง minto-pyramid : The OG Barbara Minto's McKinsey Pyramid Principle for structuring presentations, memos and storylines
โ๏ธ malik-management-decisions Also OG Fredmund Malik's decision framework for preparing and reviewing management calls
Plus one extra skill I added on top: ๐ priorisierung ICE, RICE, Eisenhower-Matrix & MoSCoW for now in German, because sometimes "was mache ich zuerst" is easier to think through in your own language
Also shipped
๐ฑ Check-In Check-Out Check A tiny installable PWA for Dailys and team rituals: check-in/check-out question cards plus quick wildcards for hybrid and distributed teams. No backend, no accounts, works offline. Live demo
๐ฌ Feedback Friday Two installable web pages for regular team feedback, built on the 4A rules from No Rules Rules (Netflix) and the Start/Stop/Continue format: a guided 20-minute 1:1 session and a 4A feedback trainer with quiz, workshop and XP/badges. No backend, no accounts. Live demo
More of my work
- ๐ Portfolio thats about brand strategy, digital transformation, projects since 2012
- ๐ผ LinkedIn you can write me here for inquiries & collaboration
- โ๏ธ liuiu on Substack i like writing
- ๐ผ๏ธ Are.na archive here i publish on creative ways to work with AI
๐ I live and work in Berlin, Germany