I turn product, campaign, and customer data into clear growth decisions — from identifying conversion signals to deciding where budget should move next.

SQL · Python · Marketing Analytics · BI · AI Workflows

• Paid acquisition & campaign performance
• CAC / LTV and funnel analysis
• Marketing attribution & incrementality
• Customer segmentation and cohort analysis

• SQL & Python analytics
• KPI and measurement framework design
• Dashboarding with Tableau, Looker & GA4
• Turning complex analysis into actionable business recommendations

• LLM-assisted data analysis
• AI-powered research & reporting workflows
• Workflow automation
• AI tools for marketing and customer analytics

Marketing attribution + incrementality + AI-driven optimization

Built a live Google Ads attribution system designed to move beyond platform-reported metrics and identify true conversion signals and ROI.

→ Campaign tracking → Incrementality testing → Budget allocation framework → AI-assisted optimization

Customer lifecycle + retention + churn analysis

End-to-end SQL/Python analysis of SaaS customer behavior, identifying activation and retention patterns and translating them into segment-specific retention recommendations.

→ Activation funnel → Engagement analysis → Cohort retention → Churn root-cause analysis

AI-assisted customer journey & conversion funnel analytics

Data-driven customer research & survey optimization

Question → Data → Analysis → Recommendation → Measurement

I focus on the business question behind the dashboard.

Question Identify the growth leverage point — CAC, conversion, retention, or engagement.

Data Connect and validate data across ad platforms, GA4, CRM, and internal systems.

Analysis Use SQL and Python to uncover meaningful patterns rather than relying on vanity metrics.

Recommendation Translate findings into specific actions, trade-offs, and budget decisions.

Measurement Define tracking and measurement frameworks so impact can be evaluated over time.

• Built marketing analytics and attribution frameworks to identify real conversion signals.
• Developed SQL/Python workflows for campaign performance, segmentation, and budget optimization.
• Applied AI automation to research, reporting, and competitive analysis.

• Coordinated cross-functional data initiatives across business and product teams.
• Translated business requirements into actionable analytics and KPI frameworks.

• Managed cross-border performance reporting across Southeast Asian markets.
• Standardized data tracking and operational dashboards.

Analytics SQL · Python · Pandas · NumPy · Tableau · Looker · GA4

Marketing Analytics Google Ads · Attribution · Incrementality · A/B Testing · Funnel Analysis · Cohort Analysis · CAC / LTV

AI & Automation LLM-Assisted Analytics · AI APIs · Prompt Engineering · Workflow Automation

Data & Integration REST APIs · CRM & Ad Platform Integration · Snowflake / BigQuery Concepts · Web Analytics

LinkedIn · Portfolio · Email

📍 San Jose, California