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6 followers · 31 following
  • BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE
  • BENGALURU
  • Joined May 27, 2026

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gouravinsights/README.md

Hi, I'm Gourav 👋

Business Analytics | Marketing Analytics | Data Visualization

I am a Business Analytics professional focused on transforming data into actionable business insights. My experience spans marketing analytics, KPI reporting, dashboard development, performance analysis, and business intelligence.

Currently working at BITS Pilani WILP, where I contribute to data-driven decision-making through analytics, reporting, and performance evaluation initiatives. I enjoy solving business problems using data and translating complex information into meaningful recommendations for stakeholders.

Professional Interests

  • Business Analytics
  • Marketing Analytics
  • Business Intelligence
  • Data Visualisation
  • KPI & Performance Management
  • Dashboard Development
  • Decision Science

Tools & Technologies

Analytics & BI

  • Power BI
  • Microsoft Excel
  • Google Sheets
  • SQL
  • Tableau

Reporting & Visualization

  • KPI Dashboards
  • Business Reporting
  • Data Storytelling
  • Performance Analytics

Productivity & Collaboration

  • GitHub
  • Microsoft Office Suite
  • Google Workspace

Core Skills

  • Marketing Analytics
  • Business Analytics
  • KPI Analysis
  • Performance Reporting
  • Data Visualisation
  • Dashboard Design
  • Trend Analysis
  • Executive Reporting
  • Stakeholder Communication

Philosophy

Data becomes valuable when it drives better business decisions.

Location

📍 Bengaluru, India

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  1. higher-education-marketing-analytics higher-education-marketing-analytics Public

    Higher education marketing analytics case study using KPI analysis, program performance evaluation, conversion metrics, and executive dashboards to drive business decisions.

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  2. Marketing-ROI-Optimization-for-Higher-Education Marketing-ROI-Optimization-for-Higher-Education Public

    Power BI dashboard analysing marketing ROI, admissions performance, lead conversion efficiency, and program growth opportunities in higher education.

    1