The visual identity for Lumenia: send and request money by link, claimed walletless, seedless, with no gas.
Concept — "Nothing to set up." The brand is defined by what it removes: no wallet, no seed phrase, no app. Warm, calm, human — deliberately not crypto.
This repository is the canonical home for Lumenia's logos, colour, type, and press assets. Product code lives separately at github.com/getlumenia/lumenia.
| Folder | What's inside |
|---|---|
logos/ |
Wordmark + mark, light/dark, lockups (SVG + PNG) |
icons/ |
UI + product icon set |
illustrations/ |
2D illustrations + mascot renders |
backgrounds/ |
Textured backgrounds |
models/ |
3D hero object + mascot (GLB) |
motion/ |
Opening frame sequence + video |
social/ |
Social preview card + avatar |
The wordmark is the primary identity — "Lumenia" set in Sentient. Use the provided files as-is.
Do: keep clear space around the mark; use the dark wordmark on light grounds and the light one on dark; scale proportionally. Don't: recolour, distort, rotate, add effects, or rebuild the wordmark in another typeface.
A warm off-white ground with a single periwinkle accent — Stellar's lavender, warmed into something soft and friendly. Light is primary; dark is a system-aware alternate.
| Token | Hex | Role |
|---|---|---|
| Paper | #F5F3EF |
page ground |
| Surface | #FBFAF8 |
raised cards |
| Ink | #1E1B22 |
primary text |
| Muted | #67626E |
secondary text |
| Line | #E5DFE8 |
hairlines |
| Accent | #6E5FCE |
periwinkle — actions, links |
| Accent soft | #E8E3F7 |
tints, chips |
| Token | Hex | Role |
|---|---|---|
| Paper | #15121C |
ground |
| Surface | #1D1926 |
raised cards |
| Ink | #EDEAF3 |
primary text |
| Accent | #B7ACE8 |
Stellar lavender on dark |
Rules: the accent marks action and arrival moments only. No green as a brand
colour, no neon, no crypto blue/purple gradient. success uses the periwinkle accent
with a checkmark. Functional only: warning #D98A2B, danger #C4362B.
- Display — Sentient (Fontshare). Weights 500/600. Warm modern serif.
- Body / UI — Switzer (Fontshare). Weights 400/500/600. Clean humanist sans.
font-variant-numeric: tabular-numson all figures. Radii 10–16px, never pill.
Calm, plain, confident, warm. We remove fear, we don't hype.
- Do: short declarative sentences; name a fear, then kill it ("No seed phrase. Nothing to memorize."); speak to one person.
- Don't: crypto jargon, exclamation hype, "revolutionary / seamless / trustless."
- Honesty: say "the recipient pays no gas," not "gasless"; "target ~30s," not "is 30s"; never "yield / savings / interest / bank."
No crypto purple/blue gradients, dark-neon, or glassmorphism · no chrome/glass/neon 3D, no coin/token clichés · no raw AI faces · no default-framework font look (Inter/Geist as-is) · no three identical feature cards in a symmetric grid.
One warm hero object + a matte ceramic mascot (models/, GLB). Motion is used once,
deliberately (the "subtraction" moment) — always honour prefers-reduced-motion.
Brand assets are not open-source. See LICENSE for usage terms. The Lumenia name and logo are trademarks of the project. Questions: hello@getlumenia.com.