Startup resources: 92 external resources, checked and credited

README.md

@@ -10,7 +10,7 @@ Drop your pitch deck, market research, business plan, competitor notes and call
 
 > Every company, customer, metric and transcript used as an example in this repo is invented. Nothing here is drawn from any real client engagement.
 
-[**New to working with AI**](docs/ai-basics.md) · [**What the words mean**](docs/what-things-are.md) · [**The infographics**](docs/infographics.md) · [**The method**](docs/method.md) · [**Build the knowledge base**](docs/knowledge-base.md) · [**Prompt library**](prompts/INDEX.md) · [**For coaches**](docs/for-coaches.md) · [**For programmes**](docs/for-portfolios.md) · [**Quickstart**](QUICKSTART.md)
+[**New to working with AI**](docs/ai-basics.md) · [**What the words mean**](docs/what-things-are.md) · [**The infographics**](docs/infographics.md) · [**Startup resources**](docs/resources.md) · [**The method**](docs/method.md) · [**Build the knowledge base**](docs/knowledge-base.md) · [**Prompt library**](prompts/INDEX.md) · [**For coaches**](docs/for-coaches.md) · [**For programmes**](docs/for-portfolios.md) · [**Quickstart**](QUICKSTART.md)
 
 [![Read it as a site](https://img.shields.io/badge/read%20it%20as%20a%20site-fritzhand.github.io%2Fstartup--stack-0b5a86?style=flat-square)](https://fritzhand.github.io/startup-stack/)
 ![No code required](https://img.shields.io/badge/code%20required-none-0E6B63?style=flat-square)
@@ -20,7 +20,7 @@ Drop your pitch deck, market research, business plan, competitor notes and call
 
 <br>
 
-**10** knowledge-base sections · **19** prompts · **10** worksheets · **30** infographics · **18** pages of method · a portfolio layer for programmes · a published site, generated from these files
+**10** knowledge-base sections · **19** prompts · **10** worksheets · **30** infographics · **92** indexed external resources · **24** pages of method · a portfolio layer for programmes · a published site, generated from these files
 
 </div>
 
@@ -69,7 +69,7 @@ There is a second reader, and the repo now serves them too: the **programme** ru
 | [`stack/`](stack/) | **The templates.** Ten numbered sections — company, customer, market, product, GTM, operations, money, capital, brand, pulse — one markdown file each, with front matter. [`stack/INDEX.md`](stack/INDEX.md) is the router an AI reads first, and [`stack/CONTEXT.md`](stack/CONTEXT.md) is the one-pager it reads next. This *becomes* your knowledge base; you fill it in, you do not copy it out. |
 | [`prompts/`](prompts/INDEX.md) | **The prompt library.** 19 prompts: bootstrap, gap scan, competitive intelligence, unit economics, the list of 100, the pitch deck, fundraise readiness, the weekly recap, meeting-to-actions, and the adversarial review that tells you what an investor will attack. Each opens with a `Requires:` line and stops if what it needs is missing. Most want a filled-in stack; [`00`](prompts/00-bootstrap-the-stack.md), [`14`](prompts/14-meeting-to-actions.md) and [`15`](prompts/15-scrape-a-site.md) run against an empty one, which is how a stack starts to fill. The last three belong to `portfolio/` and never touch a founder's stack. |
 | [`worksheets/`](worksheets/) | **The repeatable artifacts.** Fill-in files you produce over and over: startup-prep, customer interview, competitor profile, two-week experiment, SOP entry, trade/order sheet, advisor scope letter, one-pager, list of 100, weekly recap. |
-| [`docs/`](docs/) | **The method, in eighteen pages.** New to any of this: [AI basics](docs/ai-basics.md) and [what the words mean](docs/what-things-are.md) — the terminal, an editor, Git, GitHub, connectors, model tiers — each in plain language with a diagram. The method: [why it works](docs/method.md), [building the knowledge base](docs/knowledge-base.md), [the front-matter schema](docs/front-matter.md), [getting your material in](docs/getting-material-in.md) source by source, and [website to inbox](docs/scraping.md). Running it: [the weekly recap](docs/weekly-recap.md), [for coaches](docs/for-coaches.md), [the safety rules](docs/safety.md) for giving an AI access to your files, and [on a schedule](docs/automation.md) — recipes for Microsoft 365, Google Workspace, Zoom, Slack, and none of them. Two are for programmes only: [for programmes](docs/for-portfolios.md) and [the exchange folder](docs/exchange.md). And [the infographics](docs/infographics.md) — thirty pictures across four pages, covering [what AI is](docs/infographics-ai.md), [the tools](docs/infographics-tools.md), [the method](docs/infographics-method.md) and [running a portfolio](docs/infographics-portfolio.md); take them for a workshop. |
+| [`docs/`](docs/) | **The method, in twenty-four pages.** New to any of this: [AI basics](docs/ai-basics.md) and [what the words mean](docs/what-things-are.md) — the terminal, an editor, Git, GitHub, connectors, model tiers — each in plain language with a diagram. The method: [why it works](docs/method.md), [building the knowledge base](docs/knowledge-base.md), [the front-matter schema](docs/front-matter.md), [getting your material in](docs/getting-material-in.md) source by source, and [website to inbox](docs/scraping.md). Running it: [the weekly recap](docs/weekly-recap.md), [for coaches](docs/for-coaches.md), [the safety rules](docs/safety.md) for giving an AI access to your files, and [on a schedule](docs/automation.md) — recipes for Microsoft 365, Google Workspace, Zoom, Slack, and none of them. Two are for programmes only: [for programmes](docs/for-portfolios.md) and [the exchange folder](docs/exchange.md). And [the infographics](docs/infographics.md) — thirty pictures across four pages, covering [what AI is](docs/infographics-ai.md), [the tools](docs/infographics-tools.md), [the method](docs/infographics-method.md) and [running a portfolio](docs/infographics-portfolio.md); take them for a workshop. Last, [startup resources](docs/resources.md) — 92 external articles, templates and videos worth reading, credited to their publishers and grouped across six pages. |
 | [`portfolio/`](portfolio/) | **Optional — for a programme, not a founder.** The templates an incubator, accelerator or studio uses to run this across many companies: a router, a 1-to-5 maturity rubric per function, the cross-company theme scan, and a company folder to copy. Delete it if you are a founder. See [docs/for-portfolios.md](docs/for-portfolios.md). |
 | [`_inbox/`](_inbox/) | Where raw material lands before it is processed. Git-ignored by default. |
 | [`tools/`](tools/) | **Optional.** [`scrape-site.mjs`](tools/scrape-site.mjs) turns a website into citable markdown in `_inbox/` — you never need it, it saves an hour of copy-and-paste ([docs/scraping.md](docs/scraping.md)). [`make-og.mjs`](tools/make-og.mjs) redraws the social card at the top of this page; run it if you fork and rename. A third tool lives in its own repository: [**site2deck**](https://github.com/fritzhand/site2deck) samples a company's colours, fonts and logo off its website and builds a branded, offline, single-file slide deck — the object to put in front of a room once [prompt 10](prompts/10-pitch-deck.md) has written what goes in it. Same habits as this repo: zero dependencies, Node only, unknowns marked loudly rather than filled in, and a `--public` build that strips anything tagged internal and refuses to ship if one survives. |

docs/resources-climate.md

@@ -0,0 +1,16 @@
+# Climate and policy
+
+The climate and energy material specific to this collection, which was assembled by three climate organisations. Emissions tooling, policy reference and energy transition research.
+
+4 resources, each credited to whoever published it. Every link was reachable when this page was generated.
+
+---
+
+- **[GhG Evaluation Tool](https://cranetool.org/)** · CRANE — CRANE tool for estimating greenhouse gas emissions reductions.
+- **[Next Power Capital Workshop on Project Finance](https://nextpowercapital.com/)** · Next Power Capital — Workshop on project finance structuring and modelling.
+- **[Policy Hub For Climate and Energy Solutions](https://www.c2es.org/category/policy-hub/)** · Center for Climate and Energy Solutions — C2ES reference hub on climate and energy policy.
+- **[Roadmap to Navigate Energy Transition](https://www.oxfordenergy.org/wpcms/wp-content/uploads/2019/10/A-road-map-to-navigate-the-energy-transition-Insight-59.pdf)** · Oxford Institute for Energy Studies — Oxford institute research on energy transition pathways and sector shifts.
+
+---
+
+Back to [all the resources](resources.md).

docs/resources-customers.md

@@ -0,0 +1,28 @@
+# Customers and discovery
+
+The largest group here, and the work most founders skip. Interview technique, ideal customer profiles, validating that the problem is real, and finding the first people who will pay for the answer.
+
+16 resources, each credited to whoever published it. Every link was reachable when this page was generated.
+
+---
+
+- **[95 Ways to Find Your First Customers for Customer Development or Your First Sale](https://jasonevanish.com/2013/08/11/95-ways-to-find-your-first-customers-for-customer-development-or-your-first-sale/?ref=refind)** · Jason Evanish — Tactics for finding early customers and customer development conversations.
+- **[Acquiring your first 100 customers](https://suhaild.medium.com/acquiring-your-first-100-customers-5499866d10fb)** — Approaches to winning the first hundred customers.
+- **[Case Study: How 3 Startups Built Their Customer Discovery Practice](https://jeffgothelf.com/blog/how-3-startups-built-their-customer-discovery-practice/)** · Jeff Gothelf — Three worked examples of startups running continuous customer discovery.
+- **[How Startups Should Do Customer Discovery](https://thinkgrowth.org/how-startups-should-do-customer-discovery-51b151724a01)** — Method for interviewing customers and validating the problem.
+- **[How to Get From Big Idea to a Validated Business Case: An Overview of the Testing Process](https://www.youtube.com/watch?v=8DVKKMte3M4)** — Video walkthrough of experiments that validate an idea's business case.
+- **[How to Identify Your Ideal Customer Profile (ICP)](https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer)** · Lenny's Newsletter — Newsletter method for defining and narrowing an ideal customer profile.
+- **[How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery](https://review.firstround.com/how-to-know-if-your-ideas-the-right-one-a-founders-guide-for-successful-early-stage-customer-discovery/)** · First Round Review — Founder guide to early-stage customer conversations that test an idea.
+- **[How to Talk to Users](https://www.ycombinator.com/library/Iq-how-to-talk-to-users)** · Y Combinator — Y Combinator talk on running user interviews about problems.
+- **[Ideal customer profile battlecard](https://www.mykpono.com/ideal-customer-profile-icp-how-to-create-a-comprehensive-customer-profile/)** — One-page card capturing ideal customer profile criteria and segments.
+- **[Never Ask What They Want — 3 Better Questions to Ask in User Interviews](https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e)** — Article proposing three question types for user research interviews.
+- **[Steve Blank's Customer Development](https://steveblank.com/2010/04/29/teaching-customer-development-and-the-lean-startup-%E2%80%93-topological-homeomorphism/)** · Steve Blank — Blank's customer development method for testing assumptions with buyers.
+- **[Talking With Humans (full PDF)](https://s3.amazonaws.com/TalkingtoHumans/Talking+to+Humans.pdf)** — Constable and Rimalovski book on customer interviews, full PDF.
+- **[The Mini-Guide to Talking to Your Customers](https://medium.com/@isabelle.ilyia/the-mini-guide-to-talking-to-your-customers-02e582c7d4eb)** — Short guide to running customer conversations and interview questions.
+- **[The Mom Test by Rob Fitzpatrick [Actionable Summary]](https://durmonski.com/book-summaries/the-mom-test/)** · Ivaylo Durmonski — Summary of Fitzpatrick's method for unbiased customer interviews.
+- **[Understand Your Customers](https://toolkit.techstars.com/understand-your-customers)** · Techstars — Techstars module on researching and understanding target customers.
+- **[Your Job Is Not to Make Every Customer Happy](https://thinkgrowth.org/your-job-is-not-to-make-every-possible-customer-happy-f59a59595af)** — Argues for serving a defined customer segment rather than everyone.
+
+---
+
+Back to [all the resources](resources.md).

docs/resources-money.md

@@ -0,0 +1,39 @@
+# Money and fundraising
+
+Two opposed routes in one place on purpose. Bootstrapping and reaching profitability without outside money, and raising it: equity splits, SAFEs, accelerators and what investors are reading.
+
+22 resources, each credited to whoever published it. Every link was reachable when this page was generated.
+
+---
+
+## Bootstrapping and money
+
+- **[10 Highly Successful Bootstrapped Startups](https://robwalling.com/2011/09/01/ten-highly-successful-bootstrapped-startups/)** · Rob Walling — Examples of companies grown without outside investment.
+- **[11 bootstrapping entrepreneurs share how they found business success without funding](https://foundr.com/articles/building-a-business/finance/bootstrapping-entrepreneur)** · Foundr — Founder accounts of building businesses without outside funding.
+- **[A founder’s perspective on bootstrapping over raising venture capital](https://www.forbes.com/sites/theyec/2023/04/19/a-founders-perspective-on-bootstrapping-over-raising-venture-capital/?sh=265e88716525)** · Forbes — Opinion piece comparing self-funding with raising venture capital.
+- **[Go ahead and start a business – but don’t quit your day job.](https://hbr.org/2020/04/go-ahead-and-start-a-business-but-dont-quit-your-day-job)** · Harvard Business Review — Case for starting while employed rather than self-funding full-time.
+- **[How to Become Profitable as a Bootstrapped SaaS](https://youtu.be/w2tOGPsqh34?si=BYY0t5Pluciqa7mG)** — Reaching profitability in a self-funded SaaS business.
+- **[Intro: Bootstrapping vs Venture Capital – Why Bootstrapping Is Better](https://ewebinar.com/podcast/episodes/bootstrapping-vs-venture-capital)** · eWebinar — Argues for self-funding over venture capital; compares the two routes.
+- **[LTV Calculation Spreadsheet](https://www.d-eship.com/articles/ltv-calculation-spreadsheet/)** · Disciplined Entrepreneurship — Spreadsheet template for calculating customer lifetime value.
+- **[Start Small, Stay Small – A Developer’s Guide to Launching a Startup. Chapter 1](https://startsmall.com/s/StartSmall-Chapter1.pdf)** — Opening chapter of Rob Walling's book on self-funded software startups.
+
+## Investors and accelerators
+
+- **[100 Accelerators & Incubators](https://docs.google.com/spreadsheets/d/1YRV7aMkVK2MJMT6urVpxeRBFGsU1AlkvzuZQv2j9cV4/edit#gid=1005365711)** — Spreadsheet listing one hundred accelerator and incubator programmes.
+- **[Build Your investor Pipeline](https://toolkit.techstars.com/build-your-investor-pipeline)** · Techstars — Techstars module on building and tracking an investor pipeline.
+- **[How to Pitch Your Startup](https://www.ycombinator.com/library/6q-how-to-pitch-your-startup)** · Y Combinator — Y Combinator talk on structuring a pitch for investors.
+- **[How to Split Equity Among Co-Founders](https://www.ycombinator.com/library/5x-how-to-split-equity-among-co-founders)** · Y Combinator — Y Combinator guidance on dividing founding equity between co-founders.
+- **[List of investors, accelerators, and resources supporting underrepresented founders](https://airtable.com/shrZmTWQJyzoyLPE3/tblh1zfntgoR4i9Eu)** — Airtable directory of investors and accelerators backing underrepresented founders.
+- **[Ryan's Seqoia inspired deck](https://medium.com/@kushykush/do-not-not-use-this-pitch-format-874b4b40aa9b)** — A worked investor pitch deck following the Sequoia template.
+- **[The Best Startup Accelerators & Incubators Around the World](https://medium.com/@AvyLorenCohen/top-20-startup-accelerators-and-incubators-around-the-world-85d9a53aa6cd)** — Listing and comparison of accelerator and incubator programmes worldwide.
+- **[The Truth About Y Combinator](https://www.ycombinator.com/library/IU-dalton-michael-the-truth-about-y-combinator)** · Y Combinator — Y Combinator's account of what its accelerator programme does.
+- **[Understanding SAFEs and Priced Equity Rounds](https://www.ycombinator.com/library/6m-understanding-safes-and-priced-equity-rounds)** · Y Combinator — Explains SAFE notes versus priced equity rounds and mechanics.
+- **[Universal Pitch Deck](https://startupscience.com/universal-pitch-deck/)** — Template deck structure, presumed aimed at investor presentations.
+- **[Y Combinator and 500 Startups – A Founders Comparison](https://medium.com/@milanthakor/y-combinator-and-500-startups-a-founders-comparison-ae47bf218c0e)** — Founder's side-by-side comparison of two accelerator programmes.
+- **[Y Combinator Application Breakdown and Guide](https://medium.com/@nickraushenbush/y-combinator-application-breakdown-and-guide-15dff765aece)** — Walkthrough of the Y Combinator application questions and answers.
+- **[Y Combinator vs Techstars: Accelerators Comparison by a Three-Time Alumni](https://www.codementor.io/startups/tutorial/y-combinator-vs-techstars-alum-comparison)** · Codementor — Alumni comparison of Y Combinator and Techstars accelerator programmes.
+- **[Y Combinator: Application & Interview Advice From a Winter ’18 Alumni](https://medium.com/@deepakchhugani/y-combinator-application-interview-advice-from-a-winter-18-alumni-b53a6d85fc48)** — Alumni advice on the YC application and interview stages.
+
+---
+
+Back to [all the resources](resources.md).