Break It Down

A free task breakdown tool for ADHD brains. Paste an overwhelming task, get small doable steps.

What It Does

1. User pastes a task that feels too big ("clean the entire apartment")
2. AI breaks it into small, concrete steps ("1. Pick up clothes from bedroom floor. 2. Put dishes in sink. 3. Wipe kitchen counter...")
3. Steps are sized for ADHD brains — small enough to start without thinking
4. No login. No account. No friction. Just paste and go.

Why

Every ADHD productivity app requires signup, onboarding, learning a new system. By the time you've set it up, you've used all your executive function on the app instead of the task.

This is the anti-app. One text box. One button. Done.

Tech Stack

• Frontend: Static HTML/CSS/JS (no framework, no build step)
• API: Cloudflare Worker proxying OpenAI/Grok API
• Hosting: GitHub Pages or Cloudflare Pages ($0)
• Auth: None. No login. No cookies. No tracking.

MVP Scope

Must Have (Week 1)

• Single page: text input + "Break It Down" button
• AI generates 5-15 small steps from any task description
• Steps displayed as a checklist (checkboxes, purely client-side)
• Copy steps to clipboard button
• Mobile-friendly (most ADHD users on phone)
• Fast (<3s response time)
• Clean, calm design (no visual overwhelm)

Nice to Have (Post-launch, based on feedback)

• "Make it smaller" button — re-break a step that's still too big
• Difficulty slider (how small should steps be?)
• Share link (encode task in URL)
• Daily check-in opt-in (text-based accountability)
• Save history (localStorage, no server)

Explicitly NOT Building

• User accounts / login
• Mobile app
• Gamification / streaks / points
• Social features
• Paid tier (free forever for core)
• "Brutal coach" mode (unproven demand, shame spiral risk)

Design Principles

• Zero friction: No signup, no onboarding, no tutorial needed
• Calm UI: Soft colors, generous whitespace, no animations that distract
• ADHD-aware: Large tap targets, clear hierarchy, no decision paralysis
• Fast: Response in <3s or users bounce
• Mobile-first: Most ADHD users reach for their phone

Launch Plan

1. Build MVP (1 week)
2. Kim writes personal story post for Reddit
3. Post to r/ADHD, r/adhdwomen, r/ProductivityApps
4. Measure: upvotes, comments, return visits, organic sharing
5. Iterate based on feedback

Success Metrics

• Viral signal: >200 upvotes on launch post
• Retention signal: >10% of users return within 7 days (check via simple analytics)
• Community signal: Organic mentions in ADHD subreddits (unprompted)
• Kill signal: <50 upvotes on launch, zero return visits