docs: where the Site Factory lives, and the line it must not cross

[catomean]

Answers "is this FleetCrown or OrangeCat?" once, so it isn't re-litigated per PR.

The seam — split where the boundary already falls:

• sitekit (new shared package, lifted from substrata) — the closed union of section kinds + renderers. This is the efficiency unlock: the generator emits data against a schema, never .tsx against nothing. Fix the cards renderer once, every site ever generated improves.
• FleetCrown — the prospect pipeline (scrape, assess, generate, pitch, hand over). It calls OrangeCat; it does not own the entity.
• OrangeCat — the claimable entity. profile_claims is already a draft that is not a live profile until its subject claims it. Generalise its draft jsonb to cover a fundable business, and add the ingest door (url or free text → pending claim) — the piece that was asked for and doesn't exist.

The safety property falls out of the architecture, rather than being bolted on: money can never be routable to a business that hasn't accepted it, provided ingest writes to the claims table and never to profiles. That's the one line in the design that must not be crossed.

On the fake-names idea — camille's own HANDOVER.md §4 already found, against a real repo, that scraped-and-pseudonymised content is demo-only and cannot be handed to a client ("a restyled copy of a competitor's copy"). So the names split by purpose: portfolio pieces stay fully fictional; real pitches use the business's real name, marked as an unsolicited mockup, noindex, takedown on request — and fabricate no facts. A plausible-but-wrong street number is the one detail that damages the business the pitch is meant to win.

First slice is ordered to resist building the pipeline first: extract sitekit and rebuild camille on it (that rebuild is the schema's test), add the OrangeCat ingest endpoint, then walk one real prospect through by hand — and only then write the state machine that walk proved exists.

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