s

.claude-plugin/marketplace.json

@@ -11,6 +11,11 @@
     {
       "name": "agent-sdk-dev",
       "description": "Development kit for working with the Claude Agent SDK",
+      "version": "1.0.0",
+      "author": {
+        "name": "Ashwin Bhat",
+        "email": "ashwin@anthropic.com"
+      },
       "source": "./plugins/agent-sdk-dev",
       "category": "development"
     },

.netlifyignore

@@ -0,0 +1,14 @@
+source-build-australia/node_modules
+source-build-australia/.next
+.git
+plugins
+examples
+brand
+*.md
+*.gif
+demo.gif
+Script
+.devcontainer
+.vscode
+.github
+.claude

brand/advertising-plan.md

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+# Source Build Australia — Advertising & Campaign Plan
+
+## Strategic Overview
+
+**Business objective:** Generate qualified enquiries (supply proposal requests) from builders, developers, and trade contractors across Australia.
+
+**Primary KPI:** Number of brief/proposal form submissions per month
+**Secondary KPIs:** Website traffic, LinkedIn follower growth, brand search volume
+
+**Differentiator to lead with in all ads:** Complete Satisfaction Supply Guarantee + direct China sourcing = better products, better pricing, guaranteed.
+
+---
+
+## Target Audience
+
+### Primary (Highest intent)
+| Segment | Profile | Platform |
+|---|---|---|
+| Commercial Contractors | Project directors, contracts managers, commercial builders. Buying at volume. | LinkedIn, Google |
+| Property Developers | Development managers, procurement, project directors. Specifying across full supply chain. | LinkedIn, Google |
+| Residential Builders | Volume home builders, custom builders. Repeat, relationship-driven buying. | Google, Facebook, Instagram |
+
+### Secondary (Growth)
+| Segment | Profile | Platform |
+|---|---|---|
+| Trade Contractors | Tilers, plumbers, fit-out trades. Buying category-specific products at volume. | Google, Instagram |
+| Site & Project Managers | Responsible for on-site procurement. Research-heavy buying process. | Google, LinkedIn |
+
+---
+
+## Campaign 1: "Brief Us" — Lead Generation
+
+**Objective:** Drive enquiry form submissions (supply proposal requests)
+
+**Duration:** Always-on (ongoing)
+
+**Platforms:** Google Search + LinkedIn Sponsored Content
+
+### Google Search Ads
+
+**Ad Group 1 — Brand Intent**
+Keywords: `source build australia`, `source build au`, `sourcebuildaustralia.com.au`
+Bid strategy: Target CPA
+Headline 1: Source Build Australia
+Headline 2: Specialist Building Product Supply
+Headline 3: Get a Supply Proposal Today
+Description: Direct from China to Australian sites. 16 product categories. Backed by our Complete Satisfaction Supply Guarantee.
+
+**Ad Group 2 — Category Intent**
+Keywords: `building product supplier australia`, `building materials supplier australia`, `commercial building supply company`, `bulk building products australia`
+Headline 1: You Brief Us. We Source It.
+Headline 2: Building Products from China to AU
+Headline 3: Complete Satisfaction Guarantee
+Description: Premium building products direct from China. Stone, windows, cabinetry, tiles, and more. Get a proposal in 1 business day.
+
+**Ad Group 3 — Product Category Keywords**
+*(One ad group per product category)*
+
+Example — Stone:
+Keywords: `stone benchtop supplier australia`, `engineered stone wholesale`, `quartz benchtops bulk supply`
+Headline 1: Stone Benchtops | Direct Supply
+Headline 2: Factory Pricing. Australia-Wide Delivery.
+Headline 3: Source Build Australia
+
+Example — Windows:
+Keywords: `aluminium windows supplier australia`, `commercial aluminium windows`, `glazing supply australia`
+Headline 1: Aluminium Windows | Direct Source
+Headline 2: Custom Sizes. Factory Pricing.
+Headline 3: Source Build Australia
+
+**Landing pages:** Each ad group drives to the relevant product category page, with a visible CTA to the brief form.
+
+---
+
+### LinkedIn Sponsored Content
+
+**Campaign format:** Single image + link (driving to contact/brief page)
+**Targeting:**
+- Job titles: Project Manager, Site Manager, Contracts Manager, Procurement Manager, Building Director, Property Developer, Development Manager, Head of Construction
+- Industries: Construction, Real Estate, Architecture & Planning
+- Geography: Australia (weight to NSW, VIC, QLD)
+- Company size: 10–500 employees
+
+**Ad 1 — Guarantee Focus**
+Image: Clean product image (stone benchtop or tiled bathroom) on navy background with gold guarantee badge overlay
+Headline: The only building supplier backed by a Complete Satisfaction Guarantee
+Body: Brief us on what you need. We source direct from China, manage QC, and deliver to your site — guaranteed.
+CTA: Get a Supply Proposal
+
+**Ad 2 — Process Focus**
+Image: 3-step graphic (Brief → Source → Deliver)
+Headline: You brief us. We source it. We deliver it.
+Body: Source Build Australia specialises in direct China-to-Australia supply across 16 building product categories. One partner. Your whole supply brief.
+CTA: Brief Us Now
+
+**Ad 3 — Testimonial / Social Proof** *(once testimonials are available)*
+Image: Project photo or builder portrait
+Headline: "[Testimonial quote]" — [Name], [Role]
+Body: Source Build Australia delivers.
+CTA: See How It Works
+
+---
+
+## Campaign 2: "Category Authority" — Search Awareness
+
+**Objective:** Own the search results for each of the 16 product categories
+
+**Duration:** 3 months per category group (rotate quarterly)
+
+**Platform:** Google Search + Google Display
+
+**Strategy:**
+Run dedicated search campaigns for each product category cluster, driving to the relevant `/products/[category]` page.
+
+**Priority order (by revenue/volume weighting):**
+1. Stone Benchtops & Vanities
+2. Windows, Glazing & Aluminium
+3. Cabinetry & Joinery
+4. Tiles & Surface Finishes
+5. Doors & Hardware
+6. Plumbing Fixtures
+7. Bathrooms & Kitchens
+8. Engineered Flooring
+*(Remaining categories in Q3–Q4)*
+
+**Google Display retargeting:**
+Retarget visitors who viewed product category pages but didn't submit a brief. Show product-specific display ads with guarantee messaging.
+
+---
+
+## Campaign 3: "Supply Guarantee" — Trust & Differentiation
+
+**Objective:** Build brand differentiation through the guarantee
+
+**Duration:** 6 weeks on, 2 weeks off (rotating)
+
+**Platforms:** LinkedIn + Instagram + Facebook retargeting
+
+**Creative concept:** "What does the guarantee actually mean?"
+Educate the audience on what the Complete Satisfaction Supply Guarantee covers — and why no competitor offers one.
+
+**LinkedIn post series (6 posts):**
+1. "Why we offer a Complete Satisfaction Supply Guarantee (and why nobody else does)"
+2. "What happens if the product arrives wrong? Here's our process."
+3. "3 things covered by our supply guarantee that other suppliers won't touch"
+4. "The real cost of a supply failure on a commercial project"
+5. "How our guarantee works from brief to delivery"
+6. "We've never had to invoke the guarantee. Here's why."
+
+**Facebook/Instagram retargeting ads:**
+Target: Website visitors (last 30 days)
+Message: "Still sourcing for your project? Our guarantee backs every proposal."
+CTA: Brief Us
+
+---
+
+## Campaign 4: "Seasonal Push" — Project Season
+
+**Objective:** Capture increased building activity at peak times
+
+**Timing:**
+- January–March: Post-Christmas project starts (residential and commercial)
+- September–October: Spring building surge
+- November: Pre-Christmas commercial project rush
+
+**Format:** Boost LinkedIn and Google budgets by 30–50% during peak periods.
+
+**Seasonal messaging:**
+- Jan: "New year. New project. Brief us and get your supply proposal before you break ground."
+- Sep: "Spring building season is here. Lock in your supply partner before lead times blow out."
+- Nov: "Don't let year-end delays push your project into next year. Brief us this week."
+
+---
+
+## Budget Guidance (Starter)
+
+| Channel | Monthly Budget (AUD) | Notes |
+|---|---|---|
+| Google Search | $2,000–4,000 | Core brand + top 4 category groups |
+| LinkedIn Sponsored | $1,500–3,000 | 2–3 active campaigns |
+| Facebook/Instagram | $500–1,000 | Retargeting + awareness |
+| **Total** | **$4,000–8,000/month** | Scale up as leads convert |
+
+Scale by: adding category keyword groups, expanding LinkedIn targeting to additional job titles, adding Google Display.
+
+---
+
+## Ad Performance Benchmarks (Australian B2B Construction)
+
+| Metric | Target |
+|---|---|
+| Google Search CTR | 4–8% |
+| Google Search CPC | $3–8 AUD |
+| LinkedIn CTR | 0.5–1.5% |
+| LinkedIn CPL (cost per lead) | $80–200 AUD |
+| Website enquiry conversion rate | 2–5% of visitors |
+
+---
+
+## Tracking Setup (Pre-Launch Checklist)
+
+- [ ] Google Analytics 4 installed with form submission event tracking
+- [ ] Google Ads conversion action: "Brief form submitted"
+- [ ] LinkedIn Insight Tag installed on website
+- [ ] LinkedIn conversion: "Brief form submitted"
+- [ ] Facebook Pixel installed (for retargeting)
+- [ ] UTM parameters on all ad URLs
+- [ ] Google Search Console verified for sourcebuildaustralia.com.au
+- [ ] Google Business Profile created (if applicable)