This tag allows you to set up Matomo via Server Side.
Supports both Universal Analytics and GA4 Clients.
This tag currently supports two events, that you can rename if needed:
- page views (default to
page_view) - purchase (default to
purchase)
By default, the IP sent is the one of your GTM server. If you want to have the correct one, you must create an OAuth Token and set it in the Auth Token parameter.
Created by Addingwell.
Added event support thanks to Qweri