Thornwell Media — Website

Next.js 14 (App Router) + Tailwind CSS marketing site for Thornwell Media, the in-house marketing operator inside the Rothenbury Group portfolio.

Static-export configured (output: "export") so the build deploys to any static host (Vercel, Netlify, S3+CloudFront, etc.).

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Quick start

npm install
npm run dev      # local dev at http://localhost:3000
npm run build    # static export to ./out

The build output lands in ./out. Deploy that directory to any static host.

Vercel

cd website
vercel deploy

Vercel auto-detects Next.js and serves ./out as a static deployment.

Netlify

cd website
netlify deploy --dir=out --prod

Or connect the repository in the Netlify dashboard with npm run build as build command and out as publish directory.

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Project structure

website/
├── app/                  Routes and pages (App Router)
├── components/           Shared React components
├── lib/                  NAP, services, cities, schema generators
├── styles/globals.css    Tailwind base + custom utilities
├── public/               Static assets (favicon, images)
├── next.config.mjs       Static-export config
├── tailwind.config.ts    Tailwind theme (navy + gold palette)
└── tsconfig.json

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TBD checklist — required before launch

The site is built but several fields are placeholders. None of the items below should ship live without explicit written confirmation from Zak/Nathan.

NAP (in lib/constants.ts)

• Street address — NAP.address.line1
• Suite / unit — NAP.address.line2
• City — NAP.address.city
• Province — NAP.address.region
• Postal code — NAP.address.postalCode
• Country — currently Canada; confirm vs MSA Section 2.8(b) Panamanian assignment
• Phone display + E.164 + tel: href — NAP.phone.*
• Domain — replace every [TBD-domain] reference (SITE.url, SITE.domain, NAP.email.*)
• Legal entity name — BRAND.legalName

Hours

• Confirm Mon–Fri 9-6 / Fri 9-5 / weekend closed (NAP.hours) is correct

Domain & deployment

• Register domain (proposed: thornwellmedia.com)
• Configure DNS to point to chosen static host
• Provision SSL certificate
• Update SITE.url in lib/constants.ts to the production domain

Visual identity

• Logo files (favicon, apple-touch-icon, header logo, social avatars)
• Real color palette (currently using placeholder navy + gold)
• Real typography decision (currently Inter + Newsreader from Google Fonts)
• OG image / social preview image at /public/og-image.png

Content requiring written approval

• About page — long-form copy and leadership team section
• All Nathan-referencing or Rothenbury-portfolio-referencing content (Section 3.9)
• Case studies (gated on Section 7.5 written portfolio-use consent)
• Position descriptions on /positions/ (currently placeholder)
• Privacy Policy and Terms of Use — require legal review

Backend integration

• Wire ContactForm submission to a real endpoint (currently console.log)
• Configure GA4 (under tech@revun.com)
• Configure Google Tag Manager
• Submit sitemap to Google Search Console + Bing Webmaster Tools

Per-page launch gate (Section 3.3(d))

For every page, confirm:

• (i) Live at production domain
• (ii) HTTPS with valid TLS
• (iii) Indexable
• (iv) Submitted to GSC + Bing Webmaster
• (v) Returns crawlable HTML with correct schema
• (vi) Logged in Master Launch Tracker

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Notes / decisions made during build

• Jurisdiction: built as Canadian per brand CLAUDE.md. MSA Section 2.8(b) assigns Thornwell to the Panamanian-NAP set. Resolve before launch — see ../risk-register.md and ../master-data-sheet.md.
• Service-area cities: Toronto, Ottawa, Mississauga, Hamilton, Brampton. Adjust in lib/cities.ts if Panamanian framing is confirmed.
• No fabricated claims. No invented review counts, case studies, client logos, or statistics. Everywhere a specific number would normally appear, the copy is generic or marked TBD.
• No backend. Contact form logs to console only. Wire to a real endpoint before launch.
• Schema markup is generated from lib/schema.ts and embedded in every page via the SchemaJsonLd component. The root layout embeds Organization, LocalBusiness, and WebSite schemas globally.