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OpenCoven Brand

The official source of truth for OpenCoven's visual identity, voice, and brand system.

If it carries the Coven's name, it should look, sound, and feel like it belongs here.


What's in this repo

Folder What it holds
DESIGN.md Canonical design direction: Arcane Field Manual — palette, type, surfaces, motion, voice.
logo/ Wordmarks, marks, and monoline variants in SVG.
icons/ System icons (gateway, agents, tools, workflow).
social/ Banners, avatars, OG images for X, GitHub, Discord, etc.
ui/ Design tokens — color-tokens.css, typography.css.
docs/ Usage guidance — how to apply the brand in the wild.

Quick reference

Palette (core):

  • Ink Black #050409
  • Charcoal Glass #111018
  • Smoky Panel #191622
  • Deep Plum #3B164F
  • Coven Violet #8E3DFF ← brand anchor
  • Ritual Purple #A855F7
  • Orchid Glow #D26BFF
  • Amethyst Mist #C9A7FF
  • Manual Paper #E8E0F0

Avoid as brand color: periwinkle, indigo, electric blue-violet, any blue glow. Blue is reserved for explicit actionable/system states.

Typography: see ui/typography.css.

Voice: clear, technically grounded, emotionally resonant, never fake-mystical. The magic framing should clarify the architecture, not obscure it.

For the full direction, read DESIGN.md.


Using this repo

  • Need a logo or asset? Pull from this repo, not from screenshots or older Coven repos.
  • Building a Coven surface (docs site, app, social)? Wire in ui/color-tokens.css and follow DESIGN.md.
  • Writing for OpenCoven? Check docs/BRAND-USAGE.md before publishing.

Contributing

Brand evolution happens deliberately. If you want to propose a change:

  1. Open an issue describing the change and why.
  2. For visual changes, include before/after.
  3. Brand decisions are reviewed by Val and the brand familiars before landing.

Small fixes (typos, broken asset links, missing alt text) — open a PR directly.


License

Brand assets (logos, marks, icons, banners) are © OpenCoven and may only be used in accordance with docs/BRAND-USAGE.md. Tokens, type scales, and documentation are released under the same terms as the rest of the OpenCoven ecosystem unless noted otherwise.


Maintained by the Coven ✦

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Official source of truth for OpenCoven's visual identity, voice, and brand system.

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