Utilized Tableau to create an insightful dashboard for an online superstore company, offering deep insights into sales performance and customer behavior.
- Revenue Analysis:
- By State: Analyzed and visualized revenue distribution across different states to identify high-performing regions.
- By Month: Tracked monthly revenue trends to understand seasonal variations and peak sales periods.
- By Age: Investigated revenue patterns across different age groups to tailor marketing strategies.
- Correlation Analysis:
- Quantity - Discount Percentage: Assessed the relationship between product quantity sold and discount percentages to optimize pricing strategies.
- Regional Revenue Breakdown:
- Calculated and visualized the percentage of total revenue contributed by each region to guide regional marketing efforts.
- Category and Gender Analysis:
- Revenue by Category per Gender: Analyzed sales data by product category and customer gender to identify key demographics and product preferences.
- Dashboard Development:
- Integrated all analyses into an interactive Tableau dashboard, enabling real-time data exploration and decision-making for stakeholders.
- Tableau
- Data Visualization
- Data Analysis
- Descriptive Statistics