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Side-by-side tests on the same short briefs (judged by eye) found films reading as zoomed screen recordings: one page filling the frame, one stage colour, one plain sans, one continuous story. This adds rules aimed at the look of strong launch films: - the UI as an object on a designed stage (50-80% of the frame), a full-frame page only as a 1-2 s macro; new tell E9 "the screen recording"; no canvas jumping; a new picture every 1-2 s - a type voice: statements own the frame; one italic accent face for payoff words, marked cinetic:accent-face (lint accepts it; fixture added) - colour by section, only inside the brand's own palette - launch films in chapters: a second arc beside the single story - real UI rebuilt from screenshots/links when the product exists, otherwise a fictional UI designed to explain the function - sound: a real track or nothing under the kit; character sounds stay short - drawn illustration only for the mark or a mascot
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Why
We ran side-by-side tests on 1.1.0: the same one-line brief, rendered by 1.1.0 and by a patched copy, then compared by eye. Typical prompt: "Make a launch video for Matty, a pocket personal AI assistant that can book flights, manage your calendar, handle your email and more."
1.1.0's films had a strong story and calm text. But they often read as zoomed screen recordings:
Strong launch films do it differently:
The patched skill was preferred over 1.1.0 on the Matty brief. Earlier iterations on another brief (a legal assistant) fed in the sound and camera rules below.
What changes
product-ui.md§1, E1, E7 andcraft-rules.md§6 are updated to match.// cinetic:accent-face <family>.lint-film.mjsaccepts the marker likebrand-supplied, and flags a marker with no family name.lint-fixtures/accent-face.tsx.concept-and-story.md§8, SKILL.md Step 1). Each chapter is a 1–3 word flash of text, then the UI doing it, then its result, all linked by one through-line. The deletion test now covers chapters.sound.md§1). The background is a real track or nothing. Never the synth band, and nothing sustained under the film besides the music: no generated drone, no looping effect bed. In testing, the agent picked"music": "synth"plus a generated hum, and the result sounded cheap next to a real track. Effects stay short and land on what you see.Nothing is removed apart from the full-bleed norm. The single-story arc, the fragment chains, earshot kits, the pace profiles and every gate stay as they are.
Tests
node skills/cinetic/scripts/test/lint-film.test.mjs: all pass, including the newaccent-face.tsxfixture (italic=1 brand-supplied=1).node skills/cinetic/scripts/test/scripts-docs.test.mjs: pass.python3 skills/cinetic/scripts/test/bash32.test.py: pass.python3 skills/cinetic/scripts/test/pick.test.py: pass.grid-check.test.mjs, which needs the Remotion starter installed, andscore.test.py. Neither area changed.The evidence is small: a handful of films, judged by one viewer. The rules are written as defaults with escape hatches (a 1–2 s macro, mixing arcs), not hard bans, so they can be tuned with more briefs.