[RFP-04] Wada Global — Milestone 1

docs/product-research/wada-global/milestone-1.md

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+---
+title: "CPC-26-0012: A Multi-Hub Message-Testing Baseline (Nigeria, Kenya, Ghana) — Milestone 1"
+sidebar_label: "Milestone 1"
+---
+
+# A Multi-Hub Message-Testing Baseline (Nigeria, Kenya, Ghana) — Milestone 1
+
+| Field | Value |
+|-------|-------|
+| **RFP** | RFP 04 — Brand Perception and Competitive Positioning |
+| **Team / Organisation** | Wada Global |
+| **Milestone number** | 1 |
+| **Reporting period** | 04/08/2026 – 15/10/2026 |
+| **Grant amount** | 22,500.00 ADA |
+| **Amount claimed this milestone** | 0.00 ADA |
+| **Cumulative amount claimed** | 0.00 ADA |
+
+## Summary
+We completed and approved a mixed-methods research design to evaluate Cardano’s brand perception across Nigeria, Kenya, and Ghana. We aligned our quantitative and qualitative instruments across all three regional hubs and digitized the survey into a Google Form to prepare for fieldwork.
+
+## Deliverables
+
+List every deliverable committed to in your grant agreement for this milestone.
+
+| # | Deliverable | Status | Link / Evidence |
+|---|-------------|--------|-----------------|
+| 1 | Complete Research Design Document | Complete | https://drive.google.com/file/d/1oBvAK0Le-O_r63BaHW-yLwHW6nvi-lZh/view?usp=sharing |
+| 2 | Quantitative Survey Instrument | Complete | https://forms.gle/xfsSuxkKf1AJJviv7 |
+
+## Evidence
+
+Provide links or descriptions for all supporting evidence. Evidence must be publicly accessible or shared directly with the committee.
+
+- **Deliverable 1**: [Complete Research Design Document](https://drive.google.com/file/d/1oBvAK0Le-O_r63BaHW-yLwHW6nvi-lZh/view?usp=sharing) 
+- **Deliverable 2**: [Quantitative Survey Instrument](https://forms.gle/xfsSuxkKf1AJJviv7)
+
+## Budget Update
+
+| Category | Budgeted (ADA) | Spent this period (ADA) | Cumulative spend (ADA) |
+|----------|---------------|------------------------|------------------------|
+| Research Design & Cross-Hub Alignment | 2,250.00 ADA | 2,250.00 ADA | 2,250.00 ADA |
+| Sponsored Hub Fieldwork & Primary Collection | 6,750.00 ADA | 0.00 ADA | 2,250.00 ADA |
+| Cross-Border Benchmarking & Data Synthesis | 6,750.00 ADA | 0.00 ADA | 2,250.00 ADA |
+| Final Output Production & CPS Authoring | 6,750.00 ADA | 0.00 ADA | 2,250.00 ADA |
+| **Total** | 22,500.00 ADA | 2,250.00 ADA | 2,250.00 ADA |
+
+## Issues and Blockers
+None
+
+## Plan for Next Milestone
+With Milestone 2, we will focus on executing field research and primary data collection across Nigeria, Kenya, and Ghana following the research design established in Milestone 1.
+
+**Planned Work**
+- Fieldwork execution across sponsored hubs in Nigeria, Kenya, and Ghana.
+ Administration of quantitative surveys and 30 qualitative interviews.
+
+**Expected Deliverables**
+- Completed Surveys: Full quantitative survey response dataset.
+- Interview Records: 30 documented interview records across the three hubs.
+- Primary Data Set: Cleaned, compiled primary fieldwork dataset.
+- Fieldwork Progress Log: Log tracking ongoing execution and field updates.
+
+**Timeline**
+- Original Target Date: September 1, 2026 (01/09/2026)
+- Revised Target Date: October 1, 2026
+- Schedule Justification: The Milestone 1 report review delay has compressed the active data collection window. Adding four weeks restores the required operational buffer to complete all 30 interviews and survey targets across all three hubs without sacrificing data quality or coverage.
+
+**Acceptance Criteria**
+- Survey collection distributed across all three countries in alignment with the sampling plan.
+- 30 fully administered interviews, each backed by a complete record detailing the date, location, interviewer, and participant category.
+
+## Attestation
+
+I confirm that the information in this report is accurate and that the deliverables described have been completed as stated.
+
+**Authorised signatory**: Nana Safo, Governance Lead.
+**Date**: 2026-08-28