Win back Cloud trials a day after expiry; test a €5.99 first month for private users

[keysersoft]

Summary

Cloud win-back changes asked by Matteo on 8 Oct: the first win-back goes out the day after a trial ends instead of a week later, nobody who has or had a Stripe subscription or card trial gets a discount, and a 50/50 test of "Cloud Starter for €5.99 the first month" against START30 for private users.

Deploy order: the licence site's POST /api/license/subscription-history (website PR) must be live first. Until it answers, discount win-backs are postponed to the next hourly run without being flagged, so nothing wrong goes out, but a workspace still unanswered past day 7 misses its first offer.

Changes

• Timing. First stage (START30, the test variant, or the how-to for workspaces without calls) is sent 1–7 days after expiry; the 7-day tail covers trials that ended before this ships. Same flag key trial_email_winback7, so nothing is sent twice. Second stage (WINBACK50, 30–37 days) unchanged. Copy says "ended on 7 October" instead of "a week ago" / "last week".
• No discounts for customers.
  • A workspace with any licence other than trial, in any status (paid, card trial trialing, revoked unpaid card trial, ...) is skipped and the stage flagged. Before, only active non-trial licences were checked.
  • LicenseService.subscriptionHistory(emails) asks the licence site, with the service token, whether each recipient ever had an AnythingMCP Stripe subscription. Those recipients are dropped. Any failure or incomplete answer: nothing sent, nothing flagged, retried next run. Logs carry the workspace id, never an address.
• A/B test (first discount only).
  • Eligible: ≥1 successful call, every active admin on a consumer email domain (src/common/consumer-email-domains.ts), and no business connector. "Business" = a catalog connector in e-commerce, CRM, accounting, ERP, payments, logistics, finance, HR, support, ITSM, wholesale, advertising, marketing automation, field service, construction, DMS, time tracking, e-signature or banking. Vinted is the exception, since its sellers are private people; Etsy sellers on Gmail are small businesses.
  • Arm from sha256(organizationId): even → first_month_599 (code WINBACK_CONSUMER_PROMO_CODE, default STARTER599), odd → start30_control. Stored in OrgSettings winback_test_arm once the email is sent; non-eligible workspaces keep START30 with no arm.
  • The cron log line counts winbackFirstMonth and winbackControl.
• New firstMonth email: "Your first month of AnythingMCP Cloud for €5.99", then €19/month, cancel anytime from the billing portal; discount win-backs are the agreed exception to the no-price-talk rule. Admin preview samples renamed to winback-discount-first, -first-month, -final, winback-help.

ee/cloud/onboarding-cron.service.ts is edited on purpose: the Cloud win-back lives there (owner's decision for this change).

Cloud and self-hosted

Cloud only: CloudModule is loaded only with DEPLOYMENT_MODE=cloud. Self-hosted trials keep the licence site's own emails, unchanged.

Type

• New feature

Testing

• Added/updated unit tests

Timing window edges (0.5 d nothing, 1.2 d and 6.9 d sent, 7.1 d nothing), any non-trial licence skipped and flagged, site says true → recipient skipped, site error → nothing sent and not flagged, consumer workspace without business connector → arm by hash with the right offer and arm stored, e-commerce connector → START30 without arm, Vinted still eligible, company admin → START30, second stage unchanged, old flag respected.

In packages/backend:

Command	Result
npm run lint	exit 0, 12 warnings in untouched files (two unrelated --fix rewrites reverted)
npx tsc --noEmit -p tsconfig.json	exit 0
npm test -- --silent	481 suites, 10,477 tests passed (357 skipped)

Related Issues

None (internal growth experiment).