I'm a Data Analyst who builds the reporting layer small and mid-sized companies actually run on: Power BI and Tableau dashboards that answer a specific business question, and Python + SQL pipelines that stop anyone from rebuilding the same report by hand every Monday. My background is in B2B sales before I moved into data, which means I tend to start from the decision a stakeholder needs to make and work backwards to the query — not the other way round.
Most recently I spent seven months inside a financial services organisation working on Power BI at scale: migrating reports across multiple data engines (Oracle, SQL Server and PostgreSQL), rebuilding the semantic models behind them, and automating a report inventory that used to be maintained manually. I also built an internal AI assistant that answers recurring Power BI support questions from a documented base of resolved tickets. Before that I completed a Data Analytics bootcamp at Ironhack and finished a Business Administration degree between Universidad Sergio Arboleda (Bogotá) and Universidad Complutense de Madrid.
I'm currently open to freelance work — dashboard design and rebuilds, reporting automation, data cleaning pipelines and ad-hoc analysis, mostly for SMEs and e-commerce teams.
| Project | What it does |
|---|---|
| Crypto Signal Performance Analysis | End-to-end Python pipeline that validates 2,199 public trading signals against real Bybit market data, with statistical testing and a Streamlit dashboard. Answers a question nobody had actually measured. |
| Vanguard A/B Test — Funnel Analysis | Product analytics case study: funnel conversion and drop-off comparison between a control and a redesigned onboarding flow, with hypothesis testing and a Tableau dashboard. |
| Streaming Wars: Netflix vs Prime Video | Comparative content-strategy analysis across two catalogues — data wrangling, EDA and visual analysis of maturity ratings, runtimes and genre diversity. |
| Spotify Top 50 — What Makes a Hit | SQL-first analysis of audio features behind globally charting tracks, from schema design to insight. |
Analysis & BI — Power BI (DAX, semantic models), Tableau, Excel Code — Python (Pandas, NumPy, SciPy, Scikit-learn, Streamlit), SQL Databases — PostgreSQL, SQL Server, Oracle, MySQL, SQLite Other — Alteryx, Salesforce, Git
📍 Madrid, Spain · Working in English and Spanish 📫 acevedo.perez.felix@gmail.com
