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P1 — Shorten SMART TROC WhatsApp acquisition message #7

Description

@EagleFox31

Parent: #3

Problem

The current WhatsApp acquisition message is long enough to trigger “Voir plus” and creates friction before the user even starts SMART TROC.

Goal

Replace the long message with a compact acquisition copy that explains the value, asks for only the essential information and points to SMART TROC.

Proposed content structure

  1. One-line value proposition.
  2. Essential inputs only: model, storage, condition, photos.
  3. One CTA to SMART TROC.
  4. Optional fallback: reply directly in WhatsApp.

Copy constraints

  • no long explanation of cash / exchange / store credit in the opening message;
  • no repeated explanation already available on the site;
  • no dense emoji-heavy paragraph;
  • keep the CTA link visually isolated;
  • use language understandable without product jargon.

Acceptance criteria

  • The default message fits on a normal mobile WhatsApp screen without a large collapsed “Voir plus” block where practical.
  • The customer can understand what SMART TROC does in a few seconds.
  • The four required inputs are explicit.
  • The CTA to the site is obvious.
  • A direct-WhatsApp fallback remains possible.
  • Final copy is stored/documented in-repo or in the operational playbook so it does not drift across agents.

Activity

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