Parent: #3
Problem
The current WhatsApp acquisition message is long enough to trigger “Voir plus” and creates friction before the user even starts SMART TROC.
Goal
Replace the long message with a compact acquisition copy that explains the value, asks for only the essential information and points to SMART TROC.
Proposed content structure
- One-line value proposition.
- Essential inputs only: model, storage, condition, photos.
- One CTA to SMART TROC.
- Optional fallback: reply directly in WhatsApp.
Copy constraints
- no long explanation of cash / exchange / store credit in the opening message;
- no repeated explanation already available on the site;
- no dense emoji-heavy paragraph;
- keep the CTA link visually isolated;
- use language understandable without product jargon.
Acceptance criteria
Parent: #3
Problem
The current WhatsApp acquisition message is long enough to trigger “Voir plus” and creates friction before the user even starts SMART TROC.
Goal
Replace the long message with a compact acquisition copy that explains the value, asks for only the essential information and points to SMART TROC.
Proposed content structure
Copy constraints
Acceptance criteria