SQLandR

R script that connects to a SQL database extracts data then connects to a series of flat file merges and wrangles the data from all sources and creates an xlsx based report

Objective

You are a data analyst for an advertising technology company called "Advert". The company manages advertiser campaigns and the people responsible for that are the account managers. A need for a new report has emerged from the account managers and you are asked to help with that.

Context

• Each account manager handles multiple advertising campaigns and the goal of a campaign is to acquire new users for the advertiser’s web digital services.

• We track when user sign-up for a digital services and we call this event conversion.

• The advertiser pays us a fixed amount (called payout) for every campaign conversion.

• The total amount an advertiser pays is called spend.

• Some conversions might be rejected because of fraudulent activity, expired events or any other reason so these conversions should NOT be used in our calculations.

• Some conversions might be duplicates and should NOT be used in our calculations.

Data	Description	Format
Rejected Conversions	A list of conversion ids that are rejected for various reasons	cvc
Conversion Events	The set of conversion events. Each event consists of the conversion id (which uniquely identifies a conversion) and the campaign id which identifies for which campaigns this conversion belongs to.	txt
Campaign Info	It contains info about the campaign: the unique campaign id , the payout for each conversion ,the account manager responsible for the campaign	db

Reports Needed:

1. A spreadsheet report displaying the total spend for each campaign per account manager.
2. A spreadsheet report displaying the daily difference in spend for each campaign.

Output

1. SQLandR Report