Creative Technologist · Barcelona / Dubai
I build campaign experiences and agency tooling to redefine how advertising works. 8+ years in the industry, from copywriting to code. Currently CTO at Almost a Lab and Head of Technology at Almost Impossible Agency.
I write code that ships campaigns, builds internal tools, and makes agencies faster. Over 30 projects deployed for internal use across clients — everything from interactive activations and digital signage to AI-powered creative pipelines and self-hosted infrastructure.
My background is Industrial Design Engineering, Strategy, and Copywriting. I ended up in code because the tools I needed didn't exist, so I built them.
- 🔒 Obscura — Real-time PII detection & anonymization for AI workflows. Chrome extension + local Python backend powered by GLiNER.
- 🎯 PointDev (coming soon) — Browser-native visual feedback for vibe coders. Point at anything, describe the change, ship it.
Cannes Young Lions · MENA Smarties · MENA Effies Shortlist · Campaign Creative Faces to Watch 2024
Speaker at MWC Barcelona and Club GLOBALS GST on AI agents and the shift from attention to selection economy.