Research Skill (RESEARCH Step)

Outreach Pipeline → Step 1: RESEARCH

Deep research on leads for hyper-personalized outreach. Replaces manual Gemini/ChatGPT research with automated deep research and strategic account briefings.

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Outreach Pipeline

This skill is Step 1 in the outreach pipeline:

Step	Skill	Purpose
1	research-skill (this repo)	Deep research → strategic briefing + hooks
2	cold-email-skill	Write personalized email copy
3	Send	Launch in Lemlist/Instantly/Smartlead

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What It Does

This skill performs comprehensive research on leads:

• Scrapes social content — YouTube videos, LinkedIn posts, Twitter/X tweets
• Downloads transcripts — Gets actual words and topics from their content
• Performs web research — Background, news, interviews, company info
• Produces strategic briefings — Structured documents with actionable hooks

The output feeds directly into the WRITE step (cold-email-skill).

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Quick Start

1. Install the Skill

If using OpenClaw:

git clone https://github.com/Akera-Agency/research-skill.git ~/.openclaw/workspace/skills/research

2. Use It

Example prompt:

Research this lead for cold outreach:
- Name: Chris Heckman
- Company: WeScale
- YouTube: https://www.youtube.com/channel/UCqM3D-BCmWT2LD-V4s1v7QQ
- Twitter: @chrispheckman
- LinkedIn: https://www.linkedin.com/in/chrisheckman/

Output: A comprehensive Strategic Account Briefing with:

• Executive overview and strategic hooks
• Human profile (values, philosophy, communication style)
• Business engine analysis (revenue model, value prop)
• Actionable intelligence (opener themes, what to reference, what to avoid)

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Output Format

The skill produces a Strategic Account Briefing document:

Section 1: Executive Overview

Quick summary, core values, top 3 strategic hooks

Section 2: Human Profile

Philosophy, communication style, recent content, quotable moments

Section 3: Business Engine

Revenue model, pricing, value prop, delivery mechanisms

Section 4: Actionable Intelligence

Hook language, opener themes, specific references, anti-patterns

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How It Works

If Social URLs Available:

1. Scrape recent posts (last 30-60 days)
2. Download video/audio transcripts
3. Extract topics, themes, and quotes

Always:

4. Perform web research (background, news, interviews)
5. Analyze and synthesize findings
6. Generate strategic briefing with hooks

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Skill Structure

research-skill/
├── SKILL.md              # Main skill instructions (OpenClaw reads this)
└── README.md             # This file

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Integration with WRITE Step

This skill feeds into the cold-email-skill (WRITE step):

RESEARCH (this skill)
    ↓
    Strategic Account Briefing
    - Hooks
    - Quotes
    - Angles
    - Anti-patterns
    ↓
WRITE (cold-email-skill)
    ↓
    Personalized Email Sequence

The WRITE step uses the briefing to craft hyper-personalized copy.

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Why Deep Research Matters

Generic cold emails get ignored. Personalized emails get replies.

The difference:

• ❌ "Hey Chris, reaching out because I saw your Skool community..."
• ✅ "Chris — your $25M e-commerce journey is wild. The 10x factor you teach (10 hours → 1 hour) is exactly what we help with on the AI side..."

Deep research turns cold outreach into warm conversations.

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Contributing

Built by Akera Agency for internal use, open-sourced for the community.

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License

MIT License - use it however you want.

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Built with ❤️ by Akera Agency