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Expand hard/soft bounce documentation with categories and best practices#82

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ZLeventer wants to merge 2078 commits into
AdobeDocs:mainfrom
ZLeventer:fix/expand-bounce-documentation
Open

Expand hard/soft bounce documentation with categories and best practices#82
ZLeventer wants to merge 2078 commits into
AdobeDocs:mainfrom
ZLeventer:fix/expand-bounce-documentation

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Summary

Significantly expands the "Hard and Soft Bounces in Email" page, which was previously only ~39 lines for a critically important deliverability topic.

What's added (51 new lines):

  • Bounce Categories — HTML table mapping hard (5xx) and soft (4xx) bounce codes to Marketo behavior (Email Invalid vs. Email Suspended), with an [!IMPORTANT] note that Marketo's classification doesn't map 1:1 to raw SMTP codes
  • How Marketo Handles Bounces — Detailed explanation of hard bounce permanent flags, soft bounce 24-hour suspension, and soft-to-hard escalation on repeated bounces. Includes a [!CAUTION] about re-importing bounced addresses
  • List Hygiene Best Practices — Actionable [!TIP] block covering Email Invalid Smart List reviews, 6-month sunset policy, third-party verification before re-import, and bounce rate monitoring via activity filters

Test plan

  • Verify HTML table renders correctly on Experience League
  • Confirm callout blocks display with correct styling
  • Verify no broken formatting from the existing content above

adobe-bot added 30 commits August 15, 2025 18:55
adobe-bot and others added 29 commits April 10, 2026 01:03
Adds three callouts covering cast-time evaluation, single-stream
membership, and content position reset on stream transition.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
These changes belong in the fix/progressive-profiling-failure-modes branch.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
…ibe docs

Covers RFC 8058 requirements for Gmail/Yahoo bulk senders, Marketo's
automatic header inclusion, and verification steps.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
…, and hygiene best practices

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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