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Add DMARC setup documentation to deliverability section#77

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ZLeventer wants to merge 2075 commits into
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ZLeventer:feature/add-dmarc-documentation
Open

Add DMARC setup documentation to deliverability section#77
ZLeventer wants to merge 2075 commits into
AdobeDocs:mainfrom
ZLeventer:feature/add-dmarc-documentation

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Summary

Adds a new documentation page for DMARC (Domain-based Message Authentication, Reporting and Conformance) to the Email Marketing > Deliverability section.

Why this matters: The existing docs cover SPF and DKIM but have zero coverage of DMARC — the third leg of email authentication. Since February 2024, Gmail and Yahoo require DMARC records for bulk senders (5,000+ messages/day). Any Marketo user following the current docs to set up email authentication will miss this requirement.

What's included:

  • How DMARC works with SPF/DKIM alignment
  • Complete DNS record tag reference table
  • Policy options (nonequarantinereject) with explanations
  • Recommended rollout sequence to safely move from monitoring to enforcement
  • Marketo-specific alignment guidance (custom DKIM vs. shared signature)
  • Subdomain policy inheritance — the sp= gotcha that catches enterprises sending from subdomains while the parent domain has strict DMARC
  • Verification steps (Gmail "Show Original", MXToolbox)
  • Troubleshooting section for common failure modes
  • Cross-link added from existing SPF/DKIM page
  • TOC entry added in alphabetical order

Files changed:

  • set-up-dmarc-for-your-email.md — new page (189 lines)
  • TOC.md — added entry under Deliverability
  • set-up-spf-and-dkim-for-your-email-deliverability.md — added DMARC cross-link to MORELIKETHIS

Test plan

  • Verify page renders correctly on Experience League with proper heading anchors
  • Confirm TOC entry appears in the correct position under Deliverability
  • Verify all internal cross-links resolve (set-up-spf-and-dkim, set-up-a-custom-dkim-signature, shared-and-dedicated-ip-addresses)
  • Verify external links resolve (MXToolbox, DMARC.org FAQ)
  • Confirm callout blocks ([!IMPORTANT], [!CAUTION], [!NOTE], [!TIP]) render with correct styling

adobe-bot added 30 commits August 13, 2025 23:14
adobe-bot and others added 29 commits April 9, 2026 00:07
DMARC is the third leg of email authentication (alongside SPF and DKIM)
and has been required by Gmail and Yahoo for bulk senders since February
2024. The Marketo docs had pages for SPF and DKIM but no coverage of
DMARC at all.

This adds a comprehensive DMARC guide covering:
- How DMARC works with SPF/DKIM alignment
- DNS record structure and tag reference
- Policy options (none → quarantine → reject)
- Step-by-step rollout sequence to avoid blocking legitimate mail
- Marketo-specific alignment considerations (custom DKIM vs shared)
- Subdomain inheritance gotcha (sp= policy trap)
- Verification and troubleshooting steps

Also adds TOC entry and cross-link from the existing SPF/DKIM page.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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