A complete, working brand identity system. A 5-tab Excel workbook with real formulas + a full guide + a printable one-pager. Built for small businesses and founders who need consistent branding without hiring a design agency.
Don't want to commit to the full product yet? Try the working lite version:
| File | What You Get |
|---|---|
lite/mini-guide.md |
The contrast formula, the modular type scale formula, and the 3-tone-word rule |
lite/5-ai-prompts.md |
5 copy-paste ready AI prompts — personality, colors, voice, logo rules, 90-day plan |
lite/quick-start-checklist.md |
An 8-step checklist to define your brand today |
These are real, working files — not teasers. Start defining your brand today.
The complete system on Gumroad:
| Component | What It Does |
|---|---|
| 📊 5-Tab Excel Workbook | Logo Usage Rules, Color Palette (auto RGB + contrast checker), Typography Scale (modular scale calculator), Brand Voice (do/don't examples), Template Usage Guide |
| 📖 Complete Guide | Brand identity fundamentals, how to define brand personality, a 90-day rebrand plan, common brand mistakes |
| 🖨️ Printable Version | A brand guidelines one-pager for quick reference |
👉 Get the Full Brand Kit Builder on Gumroad — $19
One-time purchase. Lifetime access + free updates.
- Small business owners whose branding looks different on every platform
- Founders who need a system before hiring designers or freelancers
- Freelancers/agencies who want a fast, professional brand discovery deliverable for clients
Most brand kit templates are static PDFs with color swatches and nothing else. This one has real Excel formulas: HEX-to-RGB conversion, an automatic contrast checker so you know your text is actually readable, and a modular type scale that calculates every heading size mathematically instead of by eye.
This is a living product. If you've used it to define your own brand or a client's, let us know:
- What's missing?
- What would make this 10x better?
- What do you want more of?
Drop an issue or start a discussion. Your feedback shapes the next version.
Give this repo a star! It helps others discover it and motivates us to keep shipping free resources.
Built by AI Invention — AI automation products for builders & founders.