diff --git a/hooks/publish_file.py b/hooks/publish_file.py
index b54fad27..517b59fc 100644
--- a/hooks/publish_file.py
+++ b/hooks/publish_file.py
@@ -210,7 +210,7 @@ def settings(self):
                 ],
                 "description": (
                     "List of file types to include. Each entry in the list "
-                    "is a list in which the first entry is the Shotgun "
+                    "is a list in which the first entry is the SG "
                     "published file type and subsequent entries are file "
                     "extensions that should be associated."
                 ),
@@ -321,7 +321,7 @@ def validate(self, settings, item):
                 # happening.
                 error_msg = (
                     "Can not validate file path. There is already a publish in "
-                    "Shotgun that matches this path. Please uncheck this "
+                    "SG that matches this path. Please uncheck this "
                     "plugin or save the file to a different path."
                 )
                 self.logger.error(error_msg)
@@ -344,7 +344,7 @@ def validate(self, settings, item):
                     },
                 )
 
-        self.logger.info("A Publish will be created in Shotgun and linked to:")
+        self.logger.info("A Publish will be created in SG and linked to:")
         self.logger.info("  %s" % (path,))
 
         return True
@@ -425,11 +425,11 @@ def publish(self, settings, item):
         item.properties.sg_publish_data = sgtk.util.register_publish(**publish_data)
         self.logger.info("Publish registered!")
         self.logger.debug(
-            "Shotgun Publish data...",
+            "SG Publish data...",
             extra={
                 "action_show_more_info": {
-                    "label": "Shotgun Publish Data",
-                    "tooltip": "Show the complete Shotgun Publish Entity dictionary",
+                    "label": "SG Publish Data",
+                    "tooltip": "Show the complete SG Publish Entity dictionary",
                     "text": "<pre>%s</pre>"
                     % (pprint.pformat(item.properties.sg_publish_data),),
                 }
diff --git a/python/tk_multi_publish2/api/plugins/publish_plugin_instance.py b/python/tk_multi_publish2/api/plugins/publish_plugin_instance.py
index c9d781c9..6f65dca8 100644
--- a/python/tk_multi_publish2/api/plugins/publish_plugin_instance.py
+++ b/python/tk_multi_publish2/api/plugins/publish_plugin_instance.py
@@ -182,9 +182,7 @@ def run_validate(self, settings, item):
         # check that we are not trying to publish to a site level context
         if item.context.project is None:
             status = False
-            self.logger.error(
-                "Please link '%s' to a Shotgun object and task!" % item.name
-            )
+            self.logger.error("Please link '%s' to a SG object and task!" % item.name)
 
         if status:
             self.logger.debug("Validation successful!")
diff --git a/python/tk_multi_publish2/dialog.py b/python/tk_multi_publish2/dialog.py
index 6b8529ee..3d0b9869 100644
--- a/python/tk_multi_publish2/dialog.py
+++ b/python/tk_multi_publish2/dialog.py
@@ -85,7 +85,7 @@ def __init__(self, parent=None):
         # tooltips for the task and link inputs
         self.ui.context_widget.set_task_tooltip(
             "<p>The task that the selected item will be associated with "
-            "in Shotgun after publishing. It is recommended to always "
+            "in SG after publishing. It is recommended to always "
             "fill out the Task field when publishing. The menu button "
             "to the right will provide suggestions for Tasks to publish "
             "including the Tasks assigned to you, recently used Tasks, "
@@ -94,7 +94,7 @@ def __init__(self, parent=None):
         )
         self.ui.context_widget.set_link_tooltip(
             "<p>The entity that the selected item will be associated with "
-            "in Shotgun after publishing. By selecting a Task in the field "
+            "in SG after publishing. By selecting a Task in the field "
             "above, the Link will automatically be populated. It is "
             "recommended that you always populate the Task field when "
             "publishing. The Task menu above will display any tasks associated "
@@ -306,7 +306,7 @@ def closeEvent(self, event):
             # shut down main threadpool
             self._task_manager.shut_down()
         except Exception:
-            logger.exception("Error running Shotgun Panel App closeEvent()")
+            logger.exception("Error running SG Panel App closeEvent()")
 
         # ensure the context widget's recent contexts are saved
         self.ui.context_widget.save_recent_contexts()
diff --git a/python/tk_multi_publish2/progress/ui/progress_details_widget.py b/python/tk_multi_publish2/progress/ui/progress_details_widget.py
index 4ed8d714..aae99833 100644
--- a/python/tk_multi_publish2/progress/ui/progress_details_widget.py
+++ b/python/tk_multi_publish2/progress/ui/progress_details_widget.py
@@ -62,9 +62,9 @@ def setupUi(self, ProgressDetailsWidget):
     def retranslateUi(self, ProgressDetailsWidget):
         ProgressDetailsWidget.setWindowTitle(QtGui.QApplication.translate("ProgressDetailsWidget", "Form", None, QtGui.QApplication.UnicodeUTF8))
         self.progress_label.setText(QtGui.QApplication.translate("ProgressDetailsWidget", "Progress Details", None, QtGui.QApplication.UnicodeUTF8))
-        self.copy_log_button.setToolTip(QtGui.QApplication.translate("ProgressDetailsWidget", "<html><head/><body><p>Open the publisher\'s log file. The log file is useful for deeper debugging of publish issues. For issues involving Shotgun Support, please include a copy of this file when submitting a support request. </p></body></html>", None, QtGui.QApplication.UnicodeUTF8))
+        self.copy_log_button.setToolTip(QtGui.QApplication.translate("ProgressDetailsWidget", "<html><head/><body><p>Open the publisher\'s log file. The log file is useful for deeper debugging of publish issues. For issues involving SG Support, please include a copy of this file when submitting a support request. </p></body></html>", None, QtGui.QApplication.UnicodeUTF8))
         self.copy_log_button.setText(QtGui.QApplication.translate("ProgressDetailsWidget", "Copy to Clipboard", None, QtGui.QApplication.UnicodeUTF8))
         self.close.setToolTip(QtGui.QApplication.translate("ProgressDetailsWidget", "Close", None, QtGui.QApplication.UnicodeUTF8))
-        self.log_tree.setAccessibleName(QtGui.QApplication.translate("ProgressDetailsWidget", "<html><head/><body><p>Opens the log file for the current engine which will include log messages from the publisher. This file is extremely useful for deeper debugging and understanding of publish issues. A copy of this file should be included when submitting support requests to the Shotgun Support team.</p></body></html>", None, QtGui.QApplication.UnicodeUTF8))
+        self.log_tree.setAccessibleName(QtGui.QApplication.translate("ProgressDetailsWidget", "<html><head/><body><p>Opens the log file for the current engine which will include log messages from the publisher. This file is extremely useful for deeper debugging and understanding of publish issues. A copy of this file should be included when submitting support requests to the SG Support team.</p></body></html>", None, QtGui.QApplication.UnicodeUTF8))
 
 from . import resources_rc
diff --git a/python/tk_multi_publish2/ui/dialog.py b/python/tk_multi_publish2/ui/dialog.py
index 99171f6f..d890ae82 100644
--- a/python/tk_multi_publish2/ui/dialog.py
+++ b/python/tk_multi_publish2/ui/dialog.py
@@ -528,7 +528,7 @@ def setupUi(self, Dialog):
         Dialog.setTabOrder(self.stop_processing, self.scrollArea)
 
     def retranslateUi(self, Dialog):
-        Dialog.setWindowTitle(QtGui.QApplication.translate("Dialog", "Shotgun Publish", None, QtGui.QApplication.UnicodeUTF8))
+        Dialog.setWindowTitle(QtGui.QApplication.translate("Dialog", "SG Publish", None, QtGui.QApplication.UnicodeUTF8))
         Dialog.setAccessibleName(QtGui.QApplication.translate("Dialog", "publish dialog", None, QtGui.QApplication.UnicodeUTF8))
         self.main_stack.setAccessibleName(QtGui.QApplication.translate("Dialog", "stackedwidget", None, QtGui.QApplication.UnicodeUTF8))
         self.large_drop_area_label.setText(QtGui.QApplication.translate("Dialog", "Drag and drop files or folders here", None, QtGui.QApplication.UnicodeUTF8))
diff --git a/tests/test_gui.py b/tests/test_gui.py
index 9fc22e23..6f6eb24a 100644
--- a/tests/test_gui.py
+++ b/tests/test_gui.py
@@ -294,7 +294,7 @@ def test_custom_plugin(app_dialog):
     # Validation of the Publish to Shotgun with items plugin
     # Select plugin Publish to Shotgun with items of the first item
     app_dialog.root["collected items tree"].outlineitems[
-        "Publish to Shotgun with items"
+        "Publish to SG with items"
     ].mouseClick()
     # Make sure the checkbox is check
     if (
@@ -305,9 +305,9 @@ def test_custom_plugin(app_dialog):
             "Set task to in review"
         ].mouseClick()
     # Select plugin Publish to Shotgun with items of the second item
-    app_dialog.root["collected items tree"].outlineitems[
-        "Publish to Shotgun with items"
-    ][1].mouseClick()
+    app_dialog.root["collected items tree"].outlineitems["Publish to Shotgun with items"][
+        1
+    ].mouseClick()
     # Make sure the checkbox is unchecked
     if (
         app_dialog.root["details frame"].checkboxes["Set task to in review"].checked
@@ -371,9 +371,9 @@ def test_custom_plugin(app_dialog):
             "Set task to in review"
         ].mouseClick()
     # Select Publish to Shotgun without items of the second item
-    app_dialog.root["collected items tree"].outlineitems[
-        "Publish to Shotgun without items"
-    ][1].mouseClick()
+    app_dialog.root["collected items tree"].outlineitems["Publish to Shotgun without items"][
+        1
+    ].mouseClick()
     # Make sure the checkbox is unchecked
     if (
         app_dialog.root["details frame"].checkboxes["Set task to in review"].checked