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<div class="bodyContainer">
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Notebook for
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<div class="bookTitle">
The Magic of Thinking Big
</div>
<div class="authors">
Schwartz, David J
</div>
<div class="citation">
</div>
<hr />
<div class="sectionHeading">
Preface
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 3
</div>
<div class="noteText">
A personnel selection executive told me that he receives 50 to 250 times as many applicants for jobs that pay $ 10,000 per year as for jobs that pay $ 50,000 a year. This is to say that there is at least 50 times as much competition for jobs on Second Class Street as for jobs on First Class Avenue.
</div>
<div class="sectionHeading">
1. Believe You Can Succeed and You Will
</div>
<div class="noteHeading">
Bookmark - Page 10
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 11
</div>
<div class="noteText">
The how- to- do- it always comes to the person who believes he can do it.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 12
</div>
<div class="noteText">
Those who believe they can move mountains, do. Those who believe they can’t, cannot. Belief triggers the power to do.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 21
</div>
<div class="noteText">
Big ideas and big plans are often easier— certainly no more difficult— than small ideas and small plans.
</div>
<div class="noteHeading">
Bookmark - Page 21
</div>
<div class="sectionHeading">
2. Cure Yourself of Excusitis, the Failure Disease
</div>
<div class="noteHeading">
Bookmark - Page 25
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 25
</div>
<div class="noteText">
Persons with mediocre accomplishments are quick to explain why they haven’t, why they don’t, why they can’t, and why they aren’t.
</div>
<div class="noteHeading">
Bookmark - Page 30
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 31
</div>
<div class="noteText">
1. Refuse to talk about your health.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 32
</div>
<div class="noteText">
3. Be genuinely grateful that your health is as good as it is.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 32
</div>
<div class="noteText">
Most of us make two basic errors with respect to intelligence: 1. We underestimate our own brainpower. 2. We overestimate the other fellow’s brainpower.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 33
</div>
<div class="noteText">
the thinking that guides your intelligence is much more important than how much intelligence you may have.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 38
</div>
<div class="noteText">
1. Never underestimate your own intelligence, and never overestimate the intelligence of others.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 39
</div>
<div class="noteText">
2. Remind yourself several times daily, “My attitudes are more important than my intelligence.”
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 39
</div>
<div class="noteText">
3. Remember that the ability to think is of much greater value than the ability to memorize facts. Use your mind to create and develop ideas, to find new and better ways to do things. Ask yourself, “Am I using my mental ability to make history, or am I using it merely to record history made by others?
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 45
</div>
<div class="noteText">
1. Look at your present age positively.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 45
</div>
<div class="noteText">
2. Compute how much productive time you have left. Remember, a person age thirty still has 80 percent of his productive life ahead of him. And the fifty-year-old still has a big 40 percent—the best 40 percent—of his opportunity years left. Life is actually longer than most people think!
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 45
</div>
<div class="noteText">
3. Invest future time in doing what you really want to do.
</div>
<div class="noteHeading">
Bookmark - Page 47
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 47
</div>
<div class="noteText">
People who rise to the top in any occupation—business management, selling, law, engineering, acting, or what have you—get there because they have superior attitudes and use their good sense in applied hard work.
</div>
<div class="sectionHeading">
3. Build Confidence and Destroy Fear
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 50
</div>
<div class="noteText">
Truly, fear is a powerful force. In one way or another fear prevents people from getting what they want from life.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 51
</div>
<div class="noteText">
action cures fear. Indecision, postponement, on the other hand, fertilize fear.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 54
</div>
<div class="noteText">
6. Fear of what other people may think and say. Make sure that what you plan to do is right. Then do it. No one ever does anything worthwhile for which he is not criticized.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 54
</div>
<div class="noteText">
8. Fear of people. Put them in proper perspective. Remember, the other person is just another human being pretty much like yourself.
</div>
<div class="noteHeading">
Bookmark - Page 54
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 56
</div>
<div class="noteText">
Successful people specialize in putting positive thoughts into their memory bank.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 57
</div>
<div class="noteText">
Here is an excellent plan. Just before you go to sleep, deposit good thoughts in your memory bank. Count your blessings. Recall the many good things you have to be thankful for: your wife or husband, your children, your friends, your health. Recall the good things you saw people do today. Recall your little victories and accomplishments. Go over the reasons why you are glad to be alive.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 62
</div>
<div class="noteText">
1. Get a balanced view of the other fellow. Keep these two points in mind when dealing with people: first, the other fellow is important. Emphatically, he is important. Every human being is. But remember this, also: You are important, too. So when you meet another person, make it a policy to think, “We’re just two important people sitting down to discuss something of mutual interest and benefit.”
</div>
<div class="noteHeading">
Bookmark - Page 68
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 69
</div>
<div class="noteText">
Sitting up front builds confidence.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_yellow">yellow</span>) - Page 72
</div>
<div class="noteText">
Speak up. It’s a confidence-building vitamin.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_yellow">yellow</span>) - Page 72
</div>
<div class="noteText">
Speak up, say something voluntarily at every business conference, committee meeting, community forum you attend.
</div>
<div class="noteHeading">
Bookmark - Page 73
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 74
</div>
<div class="noteText">
Action cures fear. Isolate your fear and then take constructive action.
</div>
<div class="sectionHeading">
4. How to Think Big
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 76
</div>
<div class="noteText">
Ever ask yourself, “What is my greatest weakness?” Probably the greatest human weakness is self-deprecation—that is, selling oneself short. Self-deprecation shows through in countless ways. John sees a job advertisement in the paper; it’s exactly what he would like. But he does nothing about it because he thinks, “I’m not good enough for that job, so why bother?” Or Jim wants a date with Joan, but he doesn’t call her because he thinks he wouldn’t rate with her.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_yellow">yellow</span>) - Page 77
</div>
<div class="noteText">
1.
</div>
<div class="noteHeading">
Note - Page 77
</div>
<div class="noteText">
Five top assets:
Persistence
Thinking big (foolishness)
Desire to change and adapt
Decisive
Dependable
</div>
<div class="noteHeading">
Bookmark - Page 77
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 78
</div>
<div class="noteText">
People who use difficult, high-sounding words and phrases that most folks have to strain themselves to understand are inclined to be overbearing and stuffed shirts.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 78
</div>
<div class="noteText">
The important measure of a person’s vocabulary is not the size or the number of words he uses. Rather, the thing that counts, the only thing that counts about one’s vocabulary, is the effect his words and phrases have on his own and others’ thinking.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 78
</div>
<div class="noteText">
We do not think in words and phrases. We think only in pictures and/or images.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 78
</div>
<div class="noteText">
When you speak or write, you are, in a sense, a projector showing movies in the minds of others. And the pictures you create determine how you and others react.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 79
</div>
<div class="noteText">
Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their own minds and in the minds of others. To think big, we must use words and phrases that produce big, positive mental images.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 81
</div>
<div class="noteText">
3. Use positive language to encourage others. Compliment people personally at every opportunity. Everyone you know craves praise.
</div>
<div class="noteHeading">
Note - Page 81
</div>
<div class="noteText">
Im really bad at praising people
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 84
</div>
<div class="noteText">
Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 88
</div>
<div class="noteText">
It isn’t what one has that’s important. Rather, it’s how much one is planning to get that counts.
</div>
<div class="noteHeading">
Bookmark - Page 88
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 88
</div>
<div class="noteText">
The price tag the world puts on us is just about identical to the one we put on ourselves.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 89
</div>
<div class="noteText">
Practice adding value to things.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 89
</div>
<div class="noteText">
Practice adding value to people.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_orange">orange</span>) - Page 89
</div>
<div class="noteText">
Practice adding value to yourself. Conduct a daily interview with yourself. Ask, “What can I do to make myself more valuable today?”
</div>
<div class="sectionHeading">
5. How to Think and Dream Creatively
</div>
<div class="noteHeading">
Highlight (<span class="highlight_blue">blue</span>) - Page 101
</div>
<div class="noteText">
Step one: Believe it can be done.
</div>
<div class="noteHeading">
Highlight (<span class="highlight_pink">pink</span>) - Page 105
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Believe it can be done. That’s basic to creative thinking. Here are suggestions to help you develop creative power through belief: 1. Eliminate the word impossible from your thinking and speaking vocabularies. Impossible is a failure word. The thought “It’s impossible” sets off a chain reaction of other thoughts to prove you’re right. 2. Think of something special you’ve been wanting to do but felt you couldn’t. Now make a list of reasons why you can do it. Many of us whip and defeat our desires simply because we concentrate on why we can’t when the only thing worthy of our mental concentration is why we can.
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The traditional thinker’s mind is paralyzed
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“Average” people have always resented progress.
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Traditional thinking freezes your mind, blocks your progress, and prevents you from developing creative power. Here are three ways to fight it:
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Become receptive to ideas. Welcome new ideas. Destroy these thought repellents: “Won’t work,”“Can’t be done,”“It’s useless,” and “It’s stupid.”
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Be an experimental person. Break up fixed routines. Expose yourself to new restaurants, new books, new theaters, new friends; take a different route to work someday, take a different vacation this year, do something new and different this weekend.
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Be progressive, not regressive.
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As a personal policy I have accepted fully the concept: If you want it done, give it to a busy man.
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All the successful, competent people I know are busy.
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When you get an idea, write it down.
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Next, review your ideas. File these ideas in an active file
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6. You Are What You Think You Are
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You’ll observe that some people command confidence, loyalty, and admiration while others do not. Look closer still, and you’ll also observe that those persons who command the most respect are also the most successful. What is the explanation? It can be distilled into one word: thinking.
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Others see in us what we see in ourselves. We receive the kind of treatment we think we deserve.
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Self-respect shows through in everything we do.
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Rule: Remember, your appearance “talks.” Be sure it says positive things about you. Never leave home without feeling certain you look like the kind of person you want to be.
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Remember: look important because it helps you to think important.
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The point is: the better you are packaged, the more public acceptance you will receive.
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We look at some people and respond with the “Hey, Mac” attitude. We look at others and respond with the “Yes, sir” feeling.
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The shabby-looking fellow’s appearance says negative things. It says, “Here is a person who isn’t doing well. He’s careless, inefficient, unimportant. He’s just an average person. He deserves no special consideration. He’s used to being pushed around.”
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Pay twice as much and buy half as many. Commit this answer to memory. Then practice it. Apply it to hats, suits, shoes, socks, coats— everything you wear. Insofar as appearance is concerned, quality is far more important than quantity.
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Remember: Your appearance talks to you and it talks to others. Make certain it says, “Here is a person who has self-respect. He’s important. Treat him that way.”
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When asked, “What are you doing?” the first bricklayer replied, “Laying brick.” The second answered, “Making $9.30 an hour.” And the third said, “Me? Why, I’m building the world’s greatest cathedral.”
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But you can wager every cent you have the bricklayer who visualized himself as building a great cathedral did not remain a bricklayer. Perhaps he became a foreman, or perhaps a contractor, or possibly an architect. He moved forward and upward. Why? Because thinking does make it so. Bricklayer number three was tuned to thought channels that pointed the way to self-development in his work.
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Group a and group b employees
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“The persons in group B talk mainly about security, company retirement plans, sick leave policy, extra time off, what we’re doing to improve the insurance program, and if they will be asked to work overtime next March as they were last March.
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view their jobs as a sort of necessary evil.
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“The group A fellow sees his job through different glasses. He is concerned about his future and wants concrete suggestions on what he can do to make faster progress.
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2. The employee who says, “Oh well, I can always get another job. If they don’t like the way I do my work, I’ll just quit” or the employee who views criticism constructively and sincerely tries to do higher-quality work?
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Isn’t it obvious why many people stay at one level all their lives? Their thinking alone keeps them there.
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A person who thinks his job is important Receives mental signals on how to do his job better; And a better job means More promotions, more money, more prestige, more happiness.
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Would an important person worry about this?
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Would the most successful person I know be disturbed about this?
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My appearance Do I look like someone who has maximum self-respect?
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My job How does an important person describe his job to others?
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7. Manage Your Environment: Go First Class
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Prolonged association with negative people makes us think negatively; close contact with petty individuals develops petty habits in us. On the bright side, companionship with people with big ideas raises the level of our thinking; close contact with ambitious people gives us ambition.
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And experts agree also that the person you will be one, five, ten, twenty years from now depends almost entirely on your future environment.
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Third group: Those who never surrender. This group, maybe 2 or 3 percent of the total, doesn’t let pessimism dictate, doesn’t believe in surrendering to suppressive forces, doesn’t believe in crawling
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big men do not laugh at big ideas.
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People who tell you it cannot be done almost always are unsuccessful people, are strictly average or mediocre at best in terms of accomplishment. The opinions of these people can be poison.
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As a rule, it’s the more successful people who are the most humble and ready to help.
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Do circulate in new groups.
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Trying to learn all there is to know about people by studying one small group is like trying to master mathematics by reading one short book.
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Do select friends who have views different from your own.
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Guard your psychological environment. Select friends who are interested in positive things, friends who really do want to see you succeed. Find friends who breathe encouragement into your plans and ideals.
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Conversation is a big part of our psychological environment. Some conversation is healthy. It encourages you. It makes you feel like you’re taking a walk in the warm sunshine of a spring day. Some conversation makes you feel like a winner. But other conversation is more like walking through a poisonous, radioactive cloud. It chokes you. It makes you feel ill. It turns you into a loser.
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Meditate on this thought for just a moment: Taking an ax and chopping your neighbor’s furniture to pieces won’t make your furniture look one bit better; and using verbal axes and grenades on another person doesn’t do one thing to make you a better you or me a better me.
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Go first class: that is an excellent rule to follow in everything you do, including the goods and services you buy.
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Of course, I’ve heard the argument many times “but I can’t afford to go first class.” The simplest answer is: you cannot afford to go any other way.
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People rate you for quality, often subconsciously perhaps. Develop an instinct for quality. It pays. And it costs no more, often costs less, than second class.
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Go first class in everything you do. You can’t afford to go any other way.
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8. Make Your Attitudes Your Allies
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To get enthusiastic, learn more about the thing you are not enthusiastic about.
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There’s one way to build enthusiasm toward a new location. Simply resolve to dig into the new community. Learn all you can about it. Mix with the people. Make yourself feel and think like a community citizen from the very first day. Do this, and you’ll be enthusiastic about your new environment.
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First, people do more for you when you make them feel important.
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Here’s the second giant reason for making others feel important: When you help others feel important, you help yourself feel important too.
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1. Practice appreciation.
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2. Practice calling people by their names.
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3. Don’t hog glory, invest it instead.
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Put service first, and money takes care of itself—always.
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Always give people more than they expect to get.
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Money seeds, of course, grow money. Plant service and harvest money.
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9. Think Right Toward People
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Now, here is an exceptionally important observation: In at least nine cases out of ten, the “likability” factor is the first thing mentioned. And in an overwhelmingly large number of cases, the “likability” factor is given far more weight than the technical factor.
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Johnson. Long before he became president, Johnson, in the process of developing his amazing power of personal persuasion, developed his own ten-point formula for success. His rules, which even a casual observer of the president can see are practiced in everything he does, are quoted directly: 1. Learn to remember names. Inefficiency at this point may indicate that your interest is not sufficiently outgoing. 2. Be a comfortable person so there is no strain in being with you. Be an old-shoe kind of individual. 3. Acquire the quality of relaxed easy-going so that things do not ruffle you. 4. Don’t be egotistical. Guard against the impression that you know it all. 5. Cultivate the quality of being interesting so people will get something of value from their association with you. 6. Study to get the “scratchy” elements out of your personality, even those of which you may be unconscious. 7. Sincerely attempt to heal, on an honest basis, every misunderstanding you have had or now have. Drain off your grievances. 8. Practice liking people until you learn to do so genuinely. 9. Never miss an opportunity to say a word of congratulation upon anyone’s achievement, or express sympathy in sorrow or disappointment. 10. Give spiritual strength to people, and they will give genuine affection to you.
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Actually, it’s a mark of real leadership to take the lead in getting to know people.
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Here are six ways to win friends by exercising just a little initiative: 1. Introduce yourself to others at every possible opportunity—at parties, meetings, on airplanes, at work, everywhere. 2. Be sure the other person gets your name straight. 3. Be sure you can pronounce the other person’s name the way he pronounces it. 4. Write down the other person’s name, and be mighty sure you have it spelled correctly; people have a fetish about the correct spelling of their own names! If possible, get his address and phone number, also. 5. Drop a personal note or make a phone call to the new friends you feel you want to know better. This is an important point. Most successful people follow through on new friends with a letter or a phone call. 6. And last but not least, say pleasant things to strangers. It warms you up and gets you ready for the task ahead.
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We made three suggestions: 1. Recognize the fact that no person is perfect. Some people are more nearly perfect than others, but no man is absolutely perfect. The most human quality about human beings is that they make mistakes, all kinds of them. 2. Recognize the fact that the other fellow has a right to be different. Never play God about anything. Never dislike people because their habits are different from your own or because they prefer different clothes, religion, parties, or automobiles. You don’t have to approve of what another fellow does, but you must not dislike him for doing it. 3. Don’t be a reformer. Put a little more “live and let live” into your philosophy. Most people intensely dislike being told “you’re wrong.” You have a right to your own opinion, but sometimes it’s better to keep it to yourself.
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10. Get the Action Habit
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Excellent ideas are not enough. An only fair idea acted upon, and developed, is 100 percent better than a terrific idea that dies because it isn’t followed up.
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The test of a successful person is not an ability to eliminate all problems before they arise, but to meet and work out difficulties when they do arise.
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A good idea if not acted upon produces terrible psychological pain. But a good idea acted upon brings enormous mental satisfaction.
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Got a good idea? Then do something about it.
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Use action to cure fear and gain confidence. Here’s something to remember. Action feeds and strengthens confidence; inaction in all forms feeds fear. To fight fear, act. To increase fear—wait, put off, postpone.
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Dread making a certain phone call? Make it, and dread disappears. Put it off, and it will get harder and harder to make.
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Lots of good dreams never come true because we say, “I’ll start someday,” when we should say, “I’ll start now, right now.”
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Get the “speak up” habit. Each time you speak up, you strengthen yourself. Come forward with your constructive ideas.
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2. Be a volunteer. Each of us has been in situations in which we wanted to volunteer for some activity but didn’t. Why? Because of fear. Not fear that we couldn’t accomplish the task, but rather fear of what our associates would say. The fear of being laughed at, of being called an eager beaver, of being accused of bucking for a raise holds many people back.
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6. Think in terms of now. Tomorrow, next week, later, and similar words often are synonymous with the failure word, never. Be an “I’m starting right now” kind of person.
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11. How to Turn Defeat into Victory
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Tell yourself, “There IS a way.”
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President Eisenhower once was asked at a news conference why he took so many weekend vacations. His answer is good advice for everybody who wants to maximize his creative ability. Mr. Eisenhower said, “I do not believe that any individual, whether he is running General Motors or the United States of America, can do the best job just by sitting at a desk and putting his face in a bunch of papers. Actually, the president ought to be trying to keep his mind free of inconsequential details and doing his own thinking on the basic principles and factors . . . so that he can make clear and better judgments.”
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12. Use Goals to Help You Grow
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A goal is an objective, a purpose. A goal is more than a dream; it’s a dream being acted upon. A goal is more than a hazy “Oh, I wish I could.” A goal is a clear “This is what I’m working toward.”
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A. Work Department: 10 years from now: 1. What income level do I want to attain? 2. What level of responsibility do I seek? 3. How much authority do I want to command? 4. What prestige do I expect to gain from my work? B. Home Department: 10 years from now: 1. What kind of standard of living do I want to provide for my family and myself? 2. What kind of house do I want to live in? 3. What kind of vacations do I want to take? 4. What financial support do I want to give my children in their early adult years? C. Social Department: 10 years from now: 1. What kinds of friends do I want to have? 2. What social groups do I want to join? 3. What community leadership positions would I like to hold? 4. What worthwhile causes do I want to champion?
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