diff --git a/rust/BUILD b/rust/BUILD
index d8ad4dfee7efb..724575f922cde 100644
--- a/rust/BUILD
+++ b/rust/BUILD
@@ -381,7 +381,7 @@ config_setting(
     flag_values = {
         ":rust_proto_library_kernel": "upb",
     },
-    visibility = ["//:__subpackages__"],
+    visibility = ["//visibility:public"],
 )
 
 pkg_files(