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<title>ProDiam Natural Diamonds | Bedfordview Diamond Cutting House</title>
<meta name="description" content="ProDiam is a natural-diamond cutting house in Bedfordview, Johannesburg. Rough to ring under one roof: we buy rough, cut in-house, and sell finished stones.">
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<h1>ProDiam Natural Diamonds</h1>
<p class="sub">A natural-diamond cutting house in Bedfordview, Johannesburg, South Africa.</p>

<p>ProDiam buys rough diamonds, cuts and polishes them in-house, and sells the finished stone. The trade calls this <strong>rough to ring</strong>, and very few houses still do every step themselves. There is no chain of middlemen, and the person who sells you the stone is the person who cut it. Learn more at <a href="https://www.prodiam.co.za">prodiam.co.za</a>.</p>

<h2>The cut is where a diamond's beauty is decided</h2>
<p>The same rough stone can become a dull pebble or a stone full of fire, depending entirely on the angles. ProDiam cuts to a GIA Excellent standard, because the cut is the one of the 4Cs you can actually control after the stone leaves the ground. We are GIA and EGL certified, with 25 years in the South African diamond trade.</p>

<h2>Three billion years in the making</h2>
<p>We built an open-source interactive piece that takes you back three billion years to the moment a diamond forms, then forward to a finished ring. Explore <a href="https://www.prodiam.co.za/oldest/">The Oldest Thing You'll Ever Own</a>.</p>

<p class="nap">Prodiam Trading CC, The Paragon, Suite F1W6, 1 Kramer Road, Bedfordview 2007, Johannesburg, South Africa. Licensed rough-diamond dealer, GIA and EGL certified. Visit <a href="https://www.prodiam.co.za">www.prodiam.co.za</a>.</p>

<footer>Natural diamonds, cut by hand in South Africa.</footer>
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