diff --git a/README.md b/README.md
index ff0847d..30e6fae 100644
--- a/README.md
+++ b/README.md
@@ -47,6 +47,15 @@ create new span. By default span name will match request path, you can configure
 that by defining `span_name/2` method that will receive `Plug.Conn.t` as a first
 argument and plug options as a second.
 
+If using [B3](https://github.com/openzipkin/b3-propagation), add `propagation_format`
+argument to your plug:
+
+```elixir
+defmodule MyApp.TracePlug do
+  use Opencensus.Plug.Trace, propagation_format: :b3
+end
+```
+
 ### Metrics
 
 Create metrics module:
diff --git a/lib/opencensus/plug/trace.ex b/lib/opencensus/plug/trace.ex
index 98a2ea7..7b8b6fd 100644
--- a/lib/opencensus/plug/trace.ex
+++ b/lib/opencensus/plug/trace.ex
@@ -40,12 +40,16 @@ defmodule Opencensus.Plug.Trace do
   - `{module, function, args}` - which will prepend `conn` to the given arguments
     and call `apply(module, function, [conn | args])`
 
+  Finally, you can configure what propagation format to use for tracing by setting
+  a `propagation_format` argument in `use` that specifies if you are using `:b3` or
+  `:tracecontext`. If none is given it defaults to `tracecontext`.
+
 
   Example:
 
   ```elixir
   defmodule MyAppWeb.TraceWithCustomAttribute do
-    use Opencensus.Plug.Trace, attributes: [:method]
+    use Opencensus.Plug.Trace, attributes: [:method], propagation_format: :b3
 
     def method(conn), do: conn.method
   end
@@ -69,6 +73,7 @@ defmodule Opencensus.Plug.Trace do
 
   defmacro __using__(opts) do
     attributes = Keyword.get(opts, :attributes, [])
+    propagation_format = Keyword.get(opts, :propagation_format, :tracecontext)
 
     quote do
       @behaviour Plug
@@ -77,7 +82,12 @@ defmodule Opencensus.Plug.Trace do
       def init(opts), do: opts
 
       def call(conn, opts) do
-        parent_span_ctx = :oc_propagation_http_tracecontext.from_headers(conn.req_headers)
+        parent_span_ctx =
+          case unquote(propagation_format) do
+            :tracecontext -> :oc_propagation_http_tracecontext.from_headers(conn.req_headers)
+            :b3 -> :oc_propagation_http_b3.from_headers(conn.req_headers)
+          end
+
         :ocp.with_span_ctx(parent_span_ctx)
 
         user_agent =
@@ -105,7 +115,7 @@ defmodule Opencensus.Plug.Trace do
 
         conn
         |> Plug.Conn.put_private(:opencensus_span_ctx, span_ctx)
-        |> unquote(__MODULE__).put_ctx_resp_header(span_ctx)
+        |> unquote(__MODULE__).put_ctx_resp_header(span_ctx, unquote(propagation_format))
         |> Plug.Conn.register_before_send(fn conn ->
           {status, msg} = span_status(conn, opts)
 
@@ -139,7 +149,7 @@ defmodule Opencensus.Plug.Trace do
 
   @doc false
   def set_logger_metadata(span) do
-    trace_id = List.to_string(:io_lib.format("~32.16.0b", [ctx(span, :trace_id)]))
+    trace_id = List.to_string(:io_lib.format("~.16b", [ctx(span, :trace_id)]))
     span_id = List.to_string(:io_lib.format("~16.16.0b", [ctx(span, :span_id)]))
 
     Logger.metadata(
@@ -152,10 +162,22 @@ defmodule Opencensus.Plug.Trace do
   end
 
   @doc false
-  def put_ctx_resp_header(conn, span_ctx) do
+  def put_ctx_resp_header(conn, span_ctx, :tracecontext) do
     headers =
       for {k, v} <- :oc_propagation_http_tracecontext.to_headers(span_ctx) do
-        {k, List.to_string(v)}
+        {String.downcase(k), List.to_string(v)}
+      end
+
+    Plug.Conn.prepend_resp_headers(conn, headers)
+  end
+
+  def put_ctx_resp_header(conn, span_ctx, :b3) do
+    headers =
+      for {k, v} <- :oc_propagation_http_b3.to_headers(span_ctx) do
+        cond do
+          is_list(v) -> {String.downcase(k), List.to_string(v)}
+          true -> {String.downcase(k), v}
+        end
       end
 
     Plug.Conn.prepend_resp_headers(conn, headers)
diff --git a/test/opencensus/plug/trace_test.exs b/test/opencensus/plug/trace_test.exs
index 2444803..c0e3d61 100644
--- a/test/opencensus/plug/trace_test.exs
+++ b/test/opencensus/plug/trace_test.exs
@@ -19,6 +19,10 @@ defmodule Opencensus.Plug.TraceTest do
       use Subject
     end
 
+    defmodule SamplePlugB3 do
+      use Subject, propagation_format: :b3
+    end
+
     setup do: [conn: conn(:get, "/")]
 
     test "sets 'traceparent' response header", %{conn: conn} do
@@ -27,6 +31,12 @@ defmodule Opencensus.Plug.TraceTest do
       assert [_] = get_resp_header(conn, "traceparent")
     end
 
+    test "sets 'x-b3-traceid' response header", %{conn: conn} do
+      conn = SamplePlugB3.call(conn, [])
+
+      assert [_] = get_resp_header(conn, "x-b3-traceid")
+    end
+
     test "span longs as long as request", %{conn: conn} do
       conn = SamplePlug.call(conn, [])
       refute :undefined == :ocp.current_span_ctx()
@@ -75,10 +85,16 @@ defmodule Opencensus.Plug.TraceTest do
       [conn: conn(:get, "/"), ctx: :ocp.current_span_ctx()]
     end
 
-    test "sets response header", %{conn: conn, ctx: ctx} do
-      conn = Subject.put_ctx_resp_header(conn, ctx)
+    test "sets response header in trace context propagation format", %{conn: conn, ctx: ctx} do
+      conn = Subject.put_ctx_resp_header(conn, ctx, :tracecontext)
 
       assert [_] = get_resp_header(conn, "traceparent")
     end
+
+    test "sets response header", %{conn: conn, ctx: ctx} do
+      conn = Subject.put_ctx_resp_header(conn, ctx, :b3)
+
+      assert [_] = get_resp_header(conn, "x-b3-traceid")
+    end
   end
 end