A brand's average indexes over a period, with its industry's averages to compare.
Canonical page: https://okdata.online/docs/objects/brand_metrics/
The same shape on every platform. A field a platform does not have is null, and meta.unavailable says why. Use fields= to keep only what you need.
| Field | Type | Description |
|---|---|---|
brand |
string | The brand's name. |
category |
string | null | The industry the platform files the brand under, in its words. |
search_index |
integer | null | Daily average search index over the period. |
content_index |
integer | null | Daily average content index over the period. |
spread_index |
integer | null | Daily average spread index over the period. |
benchmarks |
BrandBenchmark[] | null | The same averages for the whole industry and for its leading brands. |
ext |
object | Platform-specific extras. Only returned with view=full. |
| Field | Type | Description |
|---|---|---|
scope |
string | Which brands the average is over: the whole industry, or its top 3, 5, 10, 15 or 30. |
search_index |
integer | null | Their daily average search index. |
content_index |
integer | null | Their daily average content index. |
spread_index |
integer | null | Their daily average spread index. |
- Douyin index: brand vs industry (
douyin.index.brands.metrics): $0.002 per call