A creator's followers by gender, age, place, interest, device and shopping.
Canonical page: https://okdata.online/docs/objects/audience/
The same shape on every platform. A field a platform does not have is null, and meta.unavailable says why. Use fields= to keep only what you need.
| Field | Type | Description |
|---|---|---|
creator_id |
string | The creator ID asked about. |
measured_at |
string | null | The day the figures are of, as 00:00 China time. |
gender |
AudienceSegment[] | null | By gender. |
age |
AudienceSegment[] | null | By age group. |
province |
AudienceSegment[] | null | By province. |
city |
AudienceSegment[] | null | By city, the largest only. |
interest |
AudienceSegment[] | null | By interest. |
device |
AudienceSegment[] | null | By phone brand. |
city_tier |
AudienceSegment[] | null | By city tier. |
crowd |
AudienceSegment[] | null | By the consumer groups the platform sorts people into. |
purchase_category |
AudienceSegment[] | null | By the category of goods bought. |
purchase_amount |
AudienceSegment[] | null | By the amount spent per order. |
ext |
object | Platform-specific extras. Only returned with view=full. |
| Field | Type | Description |
|---|---|---|
name |
string | The segment, in the platform's words (genders come as lower-case English). |
share |
number | null | The segment's share of the segments listed, 0 to 1. |
count |
integer | null | Followers in the segment. |
- Douyin index: account followers (
douyin.index.creators.audience.get): $0.002 per call - Douyin Xingtu creator audience (
douyin.xingtu.creators.audience.get): $0.004 per call - Xiaohongshu PGY creator audience (
xiaohongshu.pgy.creators.audience.get): $0.04 per call