diff --git a/.changeset/no-barrel-import-rn-wording.md b/.changeset/no-barrel-import-rn-wording.md
new file mode 100644
index 000000000..bf32b9579
--- /dev/null
+++ b/.changeset/no-barrel-import-rn-wording.md
@@ -0,0 +1,5 @@
+---
+"oxlint-plugin-react-doctor": patch
+---
+
+`no-barrel-import` messaging is now framework-aware: files that target React Native / Expo (per the nearest `package.json` platform, native/web file extensions, and the project `framework` setting) say the barrel import "ships extra code in your app bundle & slows startup" instead of the web-only "slows page load" wording. Web projects, web-extension files inside RN monorepos, and projects with an unknown framework keep the existing page-load wording.
diff --git a/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.test.ts b/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.test.ts
new file mode 100644
index 000000000..f2b868976
--- /dev/null
+++ b/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.test.ts
@@ -0,0 +1,101 @@
+import * as fs from "node:fs";
+import os from "node:os";
+import * as path from "node:path";
+import { afterEach, beforeEach, describe, expect, it } from "vite-plus/test";
+import { runRule } from "../../../test-utils/run-rule.js";
+import { noBarrelImport } from "./no-barrel-import.js";
+
+const code = `import { Button } from "./components";
+void Button;
+`;
+
+describe("no-barrel-import", () => {
+  let temporaryDirectory = "";
+  let entryFilename = "";
+
+  beforeEach(() => {
+    temporaryDirectory = fs.mkdtempSync(path.join(os.tmpdir(), "rd-no-barrel-import-"));
+    const componentsDirectory = path.join(temporaryDirectory, "src", "components");
+    fs.mkdirSync(componentsDirectory, { recursive: true });
+    fs.writeFileSync(
+      path.join(componentsDirectory, "Button.tsx"),
+      "export const Button = () => null;\n",
+    );
+    fs.writeFileSync(
+      path.join(componentsDirectory, "index.ts"),
+      "export { Button } from './Button';\n",
+    );
+    entryFilename = path.join(temporaryDirectory, "src", "App.tsx");
+  });
+
+  afterEach(() => {
+    fs.rmSync(temporaryDirectory, { recursive: true, force: true });
+  });
+
+  it("uses page-load wording for web framework projects", () => {
+    const result = runRule(noBarrelImport, code, {
+      filename: entryFilename,
+      settings: { "react-doctor": { framework: "nextjs" } },
+    });
+
+    expect(result.parseErrors).toEqual([]);
+    expect(result.diagnostics).toHaveLength(1);
+    expect(result.diagnostics[0]?.message).toBe(
+      'This ships extra code to your users & slows page load. Import directly from "./components/Button".',
+    );
+  });
+
+  it("uses app-startup wording for react-native projects", () => {
+    const result = runRule(noBarrelImport, code, {
+      filename: entryFilename,
+      settings: { "react-doctor": { framework: "react-native" } },
+    });
+
+    expect(result.parseErrors).toEqual([]);
+    expect(result.diagnostics).toHaveLength(1);
+    expect(result.diagnostics[0]?.message).toBe(
+      'This ships extra code in your app bundle & slows startup. Import directly from "./components/Button".',
+    );
+  });
+
+  it("uses app-startup wording for expo projects", () => {
+    const result = runRule(noBarrelImport, code, {
+      filename: entryFilename,
+      settings: { "react-doctor": { framework: "expo" } },
+    });
+
+    expect(result.parseErrors).toEqual([]);
+    expect(result.diagnostics).toHaveLength(1);
+    expect(result.diagnostics[0]?.message).toContain(
+      "This ships extra code in your app bundle & slows startup.",
+    );
+  });
+
+  it("falls back to page-load wording when the framework is unknown", () => {
+    const result = runRule(noBarrelImport, code, {
+      filename: entryFilename,
+      settings: { "react-doctor": { framework: "unknown" } },
+    });
+
+    expect(result.parseErrors).toEqual([]);
+    expect(result.diagnostics).toHaveLength(1);
+    expect(result.diagnostics[0]?.message).toContain(
+      "This ships extra code to your users & slows page load.",
+    );
+  });
+
+  it("uses page-load wording for web-extension files inside react-native projects", () => {
+    const webEntryFilename = path.join(temporaryDirectory, "src", "App.web.tsx");
+
+    const result = runRule(noBarrelImport, code, {
+      filename: webEntryFilename,
+      settings: { "react-doctor": { framework: "react-native" } },
+    });
+
+    expect(result.parseErrors).toEqual([]);
+    expect(result.diagnostics).toHaveLength(1);
+    expect(result.diagnostics[0]?.message).toContain(
+      "This ships extra code to your users & slows page load.",
+    );
+  });
+});
diff --git a/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.ts b/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.ts
index 916320abd..911c27410 100644
--- a/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.ts
+++ b/packages/oxlint-plugin-react-doctor/src/plugin/rules/bundle-size/no-barrel-import.ts
@@ -3,6 +3,7 @@ import { defineRule } from "../../utils/define-rule.js";
 import { normalizeFilename } from "../../utils/normalize-filename.js";
 import type { EsTreeNodeOfType } from "../../utils/es-tree-node-of-type.js";
 import { isBarrelIndexModule } from "../../utils/is-barrel-index-module.js";
+import { classifyReactNativeFileTarget } from "../../utils/is-react-native-file.js";
 import { resolveBarrelExportFilePath } from "../../utils/resolve-barrel-export-file-path.js";
 import { resolveRelativeImportPath } from "../../utils/resolve-relative-import-path.js";
 import type { Rule } from "../../utils/rule.js";
@@ -37,7 +38,11 @@ const buildReportMessage = (
   filename: string,
   barrelFilePath: string,
   importRequests: RuntimeImportRequest[],
+  isReactNativeTarget: boolean,
 ): string => {
+  const costSentence = isReactNativeTarget
+    ? "This ships extra code in your app bundle & slows startup."
+    : "This ships extra code to your users & slows page load.";
   const directImportSources = new Set<string>();
   for (const request of importRequests) {
     if (!request.importedName) continue;
@@ -49,11 +54,11 @@ const buildReportMessage = (
 
   if (directImportSources.size === 1) {
     const [directImportSource] = directImportSources;
-    return `This ships extra code to your users & slows page load. Import directly from "${directImportSource}".`;
+    return `${costSentence} Import directly from "${directImportSource}".`;
   }
 
   if (directImportSources.size > 1) {
-    return `This ships extra code to your users & slows page load. Import directly from: ${[...directImportSources].map((source) => `"${source}"`).join(", ")}.`;
+    return `${costSentence} Import directly from: ${[...directImportSources].map((source) => `"${source}"`).join(", ")}.`;
   }
 
   return "Importing from an index file pulls in extra code. Import directly from the source file instead.";
@@ -90,7 +95,12 @@ export const noBarrelImport = defineRule<Rule>({
           didReportForFile = true;
           context.report({
             node,
-            message: buildReportMessage(filename, resolvedImportPath, importRequests),
+            message: buildReportMessage(
+              filename,
+              resolvedImportPath,
+              importRequests,
+              classifyReactNativeFileTarget(context) === "react-native",
+            ),
           });
         }
       },
diff --git a/packages/oxlint-plugin-react-doctor/src/plugin/utils/is-react-native-file.ts b/packages/oxlint-plugin-react-doctor/src/plugin/utils/is-react-native-file.ts
index f01f0df4c..4e08d9b8f 100644
--- a/packages/oxlint-plugin-react-doctor/src/plugin/utils/is-react-native-file.ts
+++ b/packages/oxlint-plugin-react-doctor/src/plugin/utils/is-react-native-file.ts
@@ -17,44 +17,49 @@ const WEB_FILE_EXTENSION_PATTERN = /\.web\.[cm]?[jt]sx?$/;
 // project framework) doesn't already cover them.
 const NATIVE_FILE_EXTENSION_PATTERN = /\.(?:ios|android|native)\.[cm]?[jt]sx?$/;
 
-// Returns true when react-native rules should be evaluated for `filename`
-// given the surrounding `context.settings["react-doctor"].framework` hint.
+// Classifies which platform `filename` targets given the surrounding
+// `context.settings["react-doctor"].framework` hint. `isReactNativeFileActive`
+// (whether RN rules should run) treats "unknown" as active; callers that only
+// branch on wording should treat "unknown" as web.
 //
 // Decision order (the first matching row wins):
 //
 //   1. Filename ends with a native-only extension (`.ios.tsx`, `.android.tsx`,
-//      `.native.tsx`) → ACTIVE. These files always target RN.
-//   2. Filename ends with a web extension (`.web.tsx`) → INACTIVE.
-//   3. Nearest package.json classifies as "web" → INACTIVE.
-//   4. Nearest package.json classifies as "expo" or "react-native" → ACTIVE.
+//      `.native.tsx`) → "react-native". These files always target RN.
+//   2. Filename ends with a web extension (`.web.tsx`) → "web".
+//   3. Nearest package.json classifies as "web" → "web".
+//   4. Nearest package.json classifies as "expo" or "react-native" → "react-native".
 //   5. Nearest package.json classifies as "unknown" → fall back to the
 //      project-level framework setting:
-//      • `react-native` or `expo` → ACTIVE
+//      • `react-native` or `expo` → "react-native"
 //      • any other known framework (`nextjs`, `vite`, `cra`, `remix`,
-//        `gatsby`, `tanstack-start`) → INACTIVE
-//      • `unknown` or missing → ACTIVE (conservatively keep the old
-//        behavior so test fixtures and CLI invocations without a
-//        discoverable framework still report RN issues; the project
-//        capability gate in `runOxlint` already prevents RN rules from
-//        loading at all unless the project is RN-aware).
+//        `gatsby`, `tanstack-start`) → "web"
+//      • `unknown` or missing → "unknown" (`isReactNativeFileActive`
+//        conservatively keeps RN rules active here so test fixtures and
+//        CLI invocations without a discoverable framework still report
+//        RN issues; the project capability gate in `runOxlint` already
+//        prevents RN rules from loading at all unless the project is
+//        RN-aware).
 //
 // `context.filename` may be unavailable in stripped-down test
-// harnesses; in that case we keep RN rules active so the rule body can
-// proceed.
-export const isReactNativeFileActive = (context: RuleContext): boolean => {
+// harnesses; in that case the target is "unknown" and RN rules stay
+// active so the rule body can proceed.
+export type ReactNativeFileTarget = "react-native" | "web" | "unknown";
+
+export const classifyReactNativeFileTarget = (context: RuleContext): ReactNativeFileTarget => {
   const rawFilename = context.filename;
-  if (!rawFilename) return true;
+  if (!rawFilename) return "unknown";
   const filename = normalizeFilename(rawFilename);
 
-  if (NATIVE_FILE_EXTENSION_PATTERN.test(filename)) return true;
-  if (WEB_FILE_EXTENSION_PATTERN.test(filename)) return false;
+  if (NATIVE_FILE_EXTENSION_PATTERN.test(filename)) return "react-native";
+  if (WEB_FILE_EXTENSION_PATTERN.test(filename)) return "web";
 
   const packagePlatform = classifyPackagePlatform(filename);
-  if (packagePlatform === "web") return false;
-  if (packagePlatform === "expo" || packagePlatform === "react-native") return true;
+  if (packagePlatform === "web") return "web";
+  if (packagePlatform === "expo" || packagePlatform === "react-native") return "react-native";
 
   const framework = getReactDoctorStringSetting(context.settings, "framework");
-  if (framework === "react-native" || framework === "expo") return true;
+  if (framework === "react-native" || framework === "expo") return "react-native";
   if (
     framework === "nextjs" ||
     framework === "vite" ||
@@ -63,7 +68,10 @@ export const isReactNativeFileActive = (context: RuleContext): boolean => {
     framework === "gatsby" ||
     framework === "tanstack-start"
   ) {
-    return false;
+    return "web";
   }
-  return true;
+  return "unknown";
 };
+
+export const isReactNativeFileActive = (context: RuleContext): boolean =>
+  classifyReactNativeFileTarget(context) !== "web";