diff --git a/site/README.md b/site/README.md
index a81e89c..4706ceb 100644
--- a/site/README.md
+++ b/site/README.md
@@ -14,7 +14,7 @@ npm run preview
 
 Set `DODO_CHECKOUT_URL` to the HTTPS hosted product checkout URL (for example `https://checkout.dodopayments.com/buy/pdt_example`) at build time. Do not set a private API key. Without the URL, the purchase button is disabled and shows “Checkout coming soon.”
 
-Configure a one-time USD $12.99 product in Dodo. The build sets the checkout return URL to `https://diffy.run/thanks`. Put `https://diffy.run/downloads` in a Digital Files entitlement's external delivery link and attach it to the product as well, so buyers can keep it. The live product and its download entitlement are configured.
+Configure a one-time USD $7.99 product in Dodo. The build sets the checkout return URL to `https://diffy.run/thanks`. Put `https://diffy.run/downloads` in a Digital Files entitlement's external delivery link and attach it to the product as well, so buyers can keep it. The live product and its download entitlement are configured.
 
 ```sh
 DODO_CHECKOUT_URL='https://checkout.dodopayments.com/buy/YOUR_PRODUCT_ID' npm run build
@@ -62,7 +62,7 @@ The screenshot serves 480/960/1440px variants through `srcset`; the original 192
 
 ## Beta pricing and platform availability
 
-The landing page displays regular price $24.99 crossed out and $12.99 during beta. It keeps the purchase CTA and “Or build for free”; platform downloads are offered after purchase on `/thanks` and through Dodo delivery. There is no separate beta announcement line. macOS is Beta; Windows/Linux are Alpha. The purchase supports all platforms. Keep the Dodo product's actual one-time USD price at 1299 cents to match the site.
+The landing page displays $7.99 USD during beta, without a comparison price. It keeps the purchase CTA and “Or build for free”; platform downloads are offered after purchase on `/thanks` and through Dodo delivery. There is no separate beta announcement line. macOS is Beta; Windows/Linux are Alpha. The purchase supports all platforms. Keep the Dodo product's actual one-time USD price at 799 cents to match the site.
 
 `src/data/platforms.json` supplies download choices, requirements, asset names, and installation instructions for `/downloads` and `/thanks`. `DIFFY_RELEASED_PLATFORMS` is a comma-separated list of published platforms, default `macos`. After the complete release is verified and published, set the GitHub repository variable to `macos,windows,linux` and rebuild the site. Keep it at `macos` until then; the site never advertises missing assets.
 
@@ -70,8 +70,8 @@ The landing page displays regular price $24.99 crossed out and $12.99 during bet
 
 ## Dodo dashboard setup
 
-The live product ID is `pdt_0NqoFXz9I2D2slqhYL42T`; its Digital Files entitlement ID is `ent_0NqoFXuK7ZzeWUnnHUAMW`. This is one **Diffy — all desktop platforms** product with a one-time **USD $12.99** price (1299 cents), covering macOS beta and Windows/Linux alpha. Its attached Digital Files entitlement is named **Diffy downloads**, with its external link set to **https://diffy.run/downloads**, and these delivery instructions:
+The live product ID is `pdt_0NqoFXz9I2D2slqhYL42T`; its Digital Files entitlement ID is `ent_0NqoFXuK7ZzeWUnnHUAMW`. This is one **Diffy — all desktop platforms** product with a one-time **USD $7.99** price (799 cents), covering macOS beta and Windows/Linux alpha. Its attached Digital Files entitlement is named **Diffy downloads**, with its external link set to **https://diffy.run/downloads**, and these delivery instructions:
 
 > Choose your platform on the download page. All versions require Git. macOS is beta; Windows and Linux are early alphas with limited hardware testing. Save the page for future releases.
 
-Copy the hosted `https://checkout.dodopayments.com/buy/pdt_0NqoFXz9I2D2slqhYL42T` URL into the GitHub `DODO_CHECKOUT_URL` repository variable. The site adds the return URL `/thanks`. Keep checkout disabled until the product exists and its displayed charge matches $12.99. Public downloads and the return page do not verify payment or grant a license.
+Copy the hosted `https://checkout.dodopayments.com/buy/pdt_0NqoFXz9I2D2slqhYL42T` URL into the GitHub `DODO_CHECKOUT_URL` repository variable. The site adds the return URL `/thanks`. Keep checkout disabled until the product exists and its displayed charge matches $7.99. Public downloads and the return page do not verify payment or grant a license.
diff --git a/site/scripts/check-build.mjs b/site/scripts/check-build.mjs
index 75d08f1..37dbfbb 100644
--- a/site/scripts/check-build.mjs
+++ b/site/scripts/check-build.mjs
@@ -2,8 +2,8 @@ import assert from 'node:assert/strict';
 import { readFileSync } from 'node:fs';
 const read = path => readFileSync(new URL(`../dist/${path}`, import.meta.url), 'utf8');
 const home = read('index.html');
-assert(home.includes('$12.99') && home.includes('$24.99') && !home.includes('$19.99') && !home.includes('$14.99'));
-assert(home.includes('<s>$24.99</s>') && home.includes('during beta'));
+assert(home.includes('$7.99') && !home.includes('$12.99') && !home.includes('$24.99'));
+assert(!home.includes('<s>') && home.includes('USD during beta'));
 assert(!home.includes('Downloads &amp; installation') && !home.includes('Diffy is in beta.'));
 const checkout = process.env.DODO_CHECKOUT_URL;
 assert.equal(home.includes('checkout.dodopayments.com/buy/'), !!checkout);
diff --git a/site/src/data/product.ts b/site/src/data/product.ts
index 3a09f29..4617bff 100644
--- a/site/src/data/product.ts
+++ b/site/src/data/product.ts
@@ -6,7 +6,7 @@ export const questions = [
   { question: 'Which platforms does Diffy support?', answer: 'Diffy supports macOS, Windows, and Linux. macOS is in beta; Windows and Linux are early alphas with limited hardware testing. Every platform requires Git.' },
   { question: 'Does Diffy work with coding agents?', answer: 'Diffy discovers local Git projects from Herdr, Codex, and Claude Code. Choose which projects to import, then review their live file changes. Discovery reads local project metadata; it does not run agents or read their conversations.' },
   { question: 'Can Diffy review GitHub pull requests?', answer: 'Yes. Diffy shows read-only diffs for open and draft GitHub.com pull requests using your existing GitHub CLI login. It does not check out a branch. Review comments, approvals, merging, and GitHub Enterprise are not supported.' },
-  { question: 'Is Diffy open source, and what does it cost?', answer: `Diffy is open source under the MIT license and can be built for free. The suggested one-time purchase is ${price.beta} during beta (regular price ${price.regular}) and supports all platforms. Public downloads are not payment gated.${import.meta.env.DODO_CHECKOUT_URL?.trim() ? '' : ' Checkout is not yet available.'}` },
+  { question: 'Is Diffy open source, and what does it cost?', answer: `Diffy is open source under the MIT license and can be built for free. The suggested one-time purchase is ${price.beta} USD during beta and supports all platforms. Public downloads are not payment gated.${import.meta.env.DODO_CHECKOUT_URL?.trim() ? '' : ' Checkout is not yet available.'}` },
 ];
 
 export function productMarkdown(root: string) {
diff --git a/site/src/data/releases.ts b/site/src/data/releases.ts
index af414f9..a4ef90f 100644
--- a/site/src/data/releases.ts
+++ b/site/src/data/releases.ts
@@ -1,4 +1,4 @@
 import definitions from './platforms.json';
 const published = new Set((import.meta.env.DIFFY_RELEASED_PLATFORMS || 'macos').split(',').map((value: string) => value.trim()));
 export const platforms = definitions.map(platform => ({ ...platform, available: published.has(platform.id), href: `/download/${platform.id}` }));
-export const price = { regular: '$24.99', beta: '$12.99' };
+export const price = { beta: '$7.99' };
diff --git a/site/src/pages/index.astro b/site/src/pages/index.astro
index 23f34da..21ed3f3 100644
--- a/site/src/pages/index.astro
+++ b/site/src/pages/index.astro
@@ -30,7 +30,7 @@ if (checkout) {
       </ul>
       <p class="compatibility">{platforms.map((platform, index) => <>{index > 0 && <span aria-hidden="true"> · </span>}{platform.name} {platform.stage.toLowerCase()}</>)} <span aria-hidden="true">·</span> Requires Git</p>
       <div class="purchase">
-        <p class="beta-price"><span class="visually-hidden">Regular price </span><s>{price.regular}</s> <strong>{price.beta}</strong><span> USD during beta</span></p>
+        <p class="beta-price"><strong>{price.beta}</strong><span> USD during beta</span></p>
         {purchaseUrl ? <a target="_blank" rel="noopener" class="button" href={purchaseUrl}>Buy once <span aria-hidden="true">—</span> {price.beta} <span class="button-arrow" aria-hidden="true">↗</span></a> : <button class="button" disabled aria-describedby="checkout-note">Buy once <span aria-hidden="true">—</span> {price.beta} <span class="button-arrow" aria-hidden="true">↗</span></button>}
         {!purchaseUrl && <p id="checkout-note" class="checkout-note">Checkout coming soon.</p>}
         <a target="_blank" rel="noopener" class="build-link" href="https://github.com/hitSlop/Diffy">Or build for free <span aria-hidden="true">↗</span></a>
diff --git a/site/src/styles/site.css b/site/src/styles/site.css
index 06fd89b..16dd83e 100644
--- a/site/src/styles/site.css
+++ b/site/src/styles/site.css
@@ -20,7 +20,6 @@
   --quiet: #737379;
 }
 .beta-price { font-size: 14px; margin: 0 0 16px; color: var(--muted); }
-.beta-price s { margin-right: 10px; }
 .beta-price strong { font-size: 22px; font-weight: 500; color: #fff; }
 .platform-downloads { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 36px; margin: 48px 0; text-align: left; }
 .platform-download { min-width: 0; padding-top: 20px; border-top: 1px solid #303033; scroll-margin-top: 24px; }