diff --git a/projects/Mallard/ios/Podfile.lock b/projects/Mallard/ios/Podfile.lock
index 106bbf839..795a74592 100644
--- a/projects/Mallard/ios/Podfile.lock
+++ b/projects/Mallard/ios/Podfile.lock
@@ -489,6 +489,8 @@ PODS:
     - React-Core
   - react-native-geolocation (3.1.0):
     - React-Core
+  - react-native-get-random-values (1.11.0):
+    - React-Core
   - react-native-in-app-utils (6.1.0):
     - React
   - react-native-netinfo (11.3.0):
@@ -731,6 +733,7 @@ DEPENDENCIES:
   - React-logger (from `../node_modules/react-native/ReactCommon/logger`)
   - react-native-config (from `../node_modules/react-native-config`)
   - "react-native-geolocation (from `../node_modules/@react-native-community/geolocation`)"
+  - react-native-get-random-values (from `../node_modules/react-native-get-random-values`)
   - react-native-in-app-utils (from `../node_modules/react-native-in-app-utils`)
   - "react-native-netinfo (from `../node_modules/@react-native-community/netinfo`)"
   - react-native-pager-view (from `../node_modules/react-native-pager-view`)
@@ -861,6 +864,8 @@ EXTERNAL SOURCES:
     :path: "../node_modules/react-native-config"
   react-native-geolocation:
     :path: "../node_modules/@react-native-community/geolocation"
+  react-native-get-random-values:
+    :path: "../node_modules/react-native-get-random-values"
   react-native-in-app-utils:
     :path: "../node_modules/react-native-in-app-utils"
   react-native-netinfo:
@@ -1012,6 +1017,7 @@ SPEC CHECKSUMS:
   React-logger: 9fd8d34baa7930b42a70669ec0f0971083ae5a7b
   react-native-config: 86038147314e2e6d10ea9972022aa171e6b1d4d8
   react-native-geolocation: ef66fb798d96284c6043f0b16c15d9d1d4955db4
+  react-native-get-random-values: 21325b2244dfa6b58878f51f9aa42821e7ba3d06
   react-native-in-app-utils: 96cdefc90ad74a79a95d19239a183995a6face0b
   react-native-netinfo: 299dad906cdbf3b67bcc6f693c807f98bdd127cc
   react-native-pager-view: da490aa1f902c9a5aeecf0909cc975ad0e92e53e
diff --git a/projects/Mallard/package.json b/projects/Mallard/package.json
index b019ca042..06219bc3f 100644
--- a/projects/Mallard/package.json
+++ b/projects/Mallard/package.json
@@ -67,6 +67,7 @@
 		"jetifier": "^1.6.3",
 		"moment": "^2.29.2",
 		"moment-timezone": "^0.5.27",
+		"nanoid": "^5.0.5",
 		"node-fetch": "^2.6.7",
 		"react": "18.2.0",
 		"react-native": "0.72.11",
@@ -77,6 +78,7 @@
 		"react-native-fast-image": "^8.6.3",
 		"react-native-fs": "^2.20.0",
 		"react-native-gesture-handler": "2.12.0",
+		"react-native-get-random-values": "^1.10.0",
 		"react-native-iap": "^12.13.0",
 		"react-native-image-zoom-viewer": "^3.0.1",
 		"react-native-in-app-utils": "^6.0.2",
diff --git a/projects/Mallard/src/App.tsx b/projects/Mallard/src/App.tsx
index 5e25ff3b7..9b59e1d9a 100644
--- a/projects/Mallard/src/App.tsx
+++ b/projects/Mallard/src/App.tsx
@@ -57,15 +57,11 @@ const WithProviders = nestProviders(
 );
 
 const handleIdStatus = (attempt: AnyAttempt<IdentityAuthData>) =>
-	logUserId(
-		isValid(attempt) ? attempt.data.userDetails.id : null,
-		'identity',
-	);
+	logUserId(isValid(attempt) ? attempt.data.userDetails.id : null);
 
 const handleOktaStatus = (attempt: AnyAttempt<OktaAuthData>) =>
 	logUserId(
 		isValid(attempt) ? attempt.data.userDetails.legacy_identity_id : null,
-		'okta',
 	);
 
 const App = () => {
diff --git a/projects/Mallard/src/components/front/items/helpers/item-tappable.tsx b/projects/Mallard/src/components/front/items/helpers/item-tappable.tsx
index 6bdf0b39b..f4369bbff 100644
--- a/projects/Mallard/src/components/front/items/helpers/item-tappable.tsx
+++ b/projects/Mallard/src/components/front/items/helpers/item-tappable.tsx
@@ -5,6 +5,7 @@ import React from 'react';
 import type { StyleProp, ViewStyle } from 'react-native';
 import { StyleSheet, TouchableHighlight, View } from 'react-native';
 import type { CAPIArticle, Issue, ItemSizes } from 'src/common';
+import { logPageView } from 'src/helpers/analytics';
 import type { MainStackParamList } from 'src/navigation/NavigationModels';
 import { RouteNames } from 'src/navigation/NavigationModels';
 import type { PathToArticle } from 'src/paths';
@@ -56,6 +57,7 @@ const ItemTappable = ({
 	const navigation = useNavigation<StackNavigationProp<MainStackParamList>>();
 
 	const handlePress = () => {
+		article?.webUrl && logPageView(article.webUrl);
 		article.type === 'crossword'
 			? navigation.navigate(RouteNames.Crossword, {
 					path,
diff --git a/projects/Mallard/src/helpers/analytics/__tests__/index.spec.ts b/projects/Mallard/src/helpers/analytics/__tests__/index.spec.ts
index 79ad30f8e..8f0d85b2f 100644
--- a/projects/Mallard/src/helpers/analytics/__tests__/index.spec.ts
+++ b/projects/Mallard/src/helpers/analytics/__tests__/index.spec.ts
@@ -1,46 +1,43 @@
 import { logEvent, logPageView, logScreenView, logUserId } from '..';
-
-const mockLogEvent = jest.fn();
-const mockLogScreenView = jest.fn();
-const mockSetUserId = jest.fn();
-const mockSetUserProperty = jest.fn();
-
-jest.mock('@react-native-firebase/analytics', () =>
-	jest.fn().mockImplementation(() => ({
-		logEvent: mockLogEvent,
-		logScreenView: mockLogScreenView,
-		setUserId: mockSetUserId,
-		setUserProperty: mockSetUserProperty,
-	})),
-);
+import * as Ophan from 'src/services/ophan';
 
 describe('analytics', () => {
 	describe('logEvent', () => {
-		it('should call "logEvent" from firebase analytics', async () => {
+		it('should call "sendComponentEvent" from the Ophan service', async () => {
+			const mockSendComponentEvent = jest
+				.spyOn(Ophan, 'sendComponentEvent')
+				.mockResolvedValue(true);
 			await logEvent({ name: 'testComponent', value: 'testing' });
-			expect(mockLogEvent).toHaveBeenCalled();
+			expect(mockSendComponentEvent).toHaveBeenCalled();
 		});
 	});
 	describe('logPageView', () => {
-		it('should call "logEvent" from firebase analyticse', async () => {
-			await logPageView('test/path/to/article');
-			expect(mockLogEvent).toHaveBeenCalled();
+		it('should call "sendPageViewEvent" from the Ophan service', async () => {
+			const mockSendPageViewEvent = jest
+				.spyOn(Ophan, 'sendPageViewEvent')
+				.mockResolvedValue(true);
+			await logPageView(
+				'http://www.theguardian.com/test/path/to/article',
+			);
+			expect(mockSendPageViewEvent).toHaveBeenCalled();
 		});
 	});
 	describe('logScreenView', () => {
-		it('should call "logScreenView" from firebase analyticse', async () => {
+		it('should call "logScreenView" from the Ophan service', async () => {
+			const mockAppScreenEvent = jest
+				.spyOn(Ophan, 'sendAppScreenEvent')
+				.mockResolvedValue(true);
 			await logScreenView('IssueScreen');
-			expect(mockLogEvent).toHaveBeenCalled();
+			expect(mockAppScreenEvent).toHaveBeenCalled();
 		});
 	});
 	describe('logUserId', () => {
-		it('should call "setUserId" from firebase analyticse', async () => {
-			await logUserId('12345', 'identity');
+		it('should call "setUserId" from the Ophan service', async () => {
+			const mockSetUserId = jest
+				.spyOn(Ophan, 'setUserId')
+				.mockResolvedValue(true);
+			await logUserId('12345');
 			expect(mockSetUserId).toHaveBeenCalled();
-			expect(mockSetUserProperty).toHaveBeenCalledWith(
-				'authType',
-				'identity',
-			);
 		});
 	});
 });
diff --git a/projects/Mallard/src/helpers/analytics/index.ts b/projects/Mallard/src/helpers/analytics/index.ts
index b26a804dd..df91eaa2c 100644
--- a/projects/Mallard/src/helpers/analytics/index.ts
+++ b/projects/Mallard/src/helpers/analytics/index.ts
@@ -1,21 +1,19 @@
-import analytics from '@react-native-firebase/analytics';
+import {
+	Action,
+	ComponentType,
+	sendAppScreenEvent,
+	sendComponentEvent,
+	sendPageViewEvent,
+	setUserId,
+} from 'src/services/ophan';
 import type { AnalyticsEvent, AnalyticsUserId } from './types';
 
-const toggleAnalyticsRecording = async (enable: boolean): Promise<boolean> => {
-	try {
-		await analytics().setAnalyticsCollectionEnabled(enable);
-		return true;
-	} catch {
-		return false;
-	}
-};
-
-const logScreenView = async (routeName: string): Promise<boolean> => {
+const logScreenView = async (
+	routeName: string,
+	value?: string,
+): Promise<boolean> => {
 	try {
-		await analytics().logScreenView({
-			screen_name: routeName,
-			screen_class: routeName,
-		});
+		await sendAppScreenEvent({ screenName: routeName, value });
 		return true;
 	} catch {
 		return false;
@@ -24,7 +22,12 @@ const logScreenView = async (routeName: string): Promise<boolean> => {
 
 const logEvent = async ({ name, value }: AnalyticsEvent): Promise<boolean> => {
 	try {
-		await analytics().logEvent(name, { value });
+		await sendComponentEvent({
+			componentType: ComponentType.AppButton,
+			action: Action.Click,
+			value,
+			componentId: name,
+		});
 		return true;
 	} catch {
 		return false;
@@ -32,32 +35,22 @@ const logEvent = async ({ name, value }: AnalyticsEvent): Promise<boolean> => {
 };
 
 // This differs from a screen view as this is a "screen" that has significance to journalism e.g. Article screen view
-const logPageView = async (path: string): Promise<boolean> => {
+const logPageView = async (url: string): Promise<boolean> => {
 	try {
-		await analytics().logEvent('pageView', { path });
+		await sendPageViewEvent({ url });
 		return true;
 	} catch {
 		return false;
 	}
 };
 
-const logUserId = async (
-	userId: AnalyticsUserId,
-	authType: 'identity' | 'okta',
-): Promise<boolean> => {
+const logUserId = async (userId: AnalyticsUserId): Promise<boolean> => {
 	try {
-		await analytics().setUserId(userId);
-		await analytics().setUserProperty('authType', authType);
+		await setUserId(userId);
 		return true;
 	} catch {
 		return false;
 	}
 };
 
-export {
-	logEvent,
-	logPageView,
-	logScreenView,
-	logUserId,
-	toggleAnalyticsRecording,
-};
+export { logEvent, logPageView, logScreenView, logUserId };
diff --git a/projects/Mallard/src/hooks/use-gdpr.tsx b/projects/Mallard/src/hooks/use-gdpr.tsx
index 7b59708f6..e5bc8e268 100644
--- a/projects/Mallard/src/hooks/use-gdpr.tsx
+++ b/projects/Mallard/src/hooks/use-gdpr.tsx
@@ -1,5 +1,4 @@
 import React, { createContext, useContext, useEffect, useState } from 'react';
-import { toggleAnalyticsRecording } from 'src/helpers/analytics';
 import {
 	gdprAllowFunctionalityCache,
 	gdprAllowPerformanceCache,
@@ -20,8 +19,9 @@ import { errorService } from 'src/services/errors';
  * v8 - Add Firebase Analytics as PERFORMANCE
  * v9 - Remove additional Logging
  * v10 - Remove Sentry from the app
+ * v11 - Enable Ophan as essential
  */
-const CURRENT_CONSENT_VERSION = 10;
+const CURRENT_CONSENT_VERSION = 11;
 
 /*
 Consent switches can be 'unset' or null
@@ -117,9 +117,6 @@ export const GDPRProvider = ({ children }: { children: React.ReactNode }) => {
 		// Local state modifier
 		setGdprAllowPerformance(setting);
 		setGdprConsentVersion(CURRENT_CONSENT_VERSION);
-		setting
-			? toggleAnalyticsRecording(setting)
-			: toggleAnalyticsRecording(false);
 		// Persisted state modifier
 		setting === null
 			? gdprAllowPerformanceCache.reset()
diff --git a/projects/Mallard/src/screens/article/slider/index.tsx b/projects/Mallard/src/screens/article/slider/index.tsx
index 91fbcc9a4..e383c8e96 100644
--- a/projects/Mallard/src/screens/article/slider/index.tsx
+++ b/projects/Mallard/src/screens/article/slider/index.tsx
@@ -227,7 +227,9 @@ const ArticleSlider = React.memo(
 							showsVerticalScrollIndicator={false}
 							scrollEventThrottle={1}
 							onMomentumScrollEnd={() => {
-								logPageView(flattenedArticles[current].article);
+								logPageView(
+									`https://www.theguardian.com/${flattenedArticles[current].article}`,
+								);
 							}}
 							onScroll={Animated.event(
 								[
diff --git a/projects/Mallard/src/screens/issue-screen.tsx b/projects/Mallard/src/screens/issue-screen.tsx
index 40d7ffa3c..b995419b5 100644
--- a/projects/Mallard/src/screens/issue-screen.tsx
+++ b/projects/Mallard/src/screens/issue-screen.tsx
@@ -358,7 +358,8 @@ const IssueScreenWithPath = ({
 	const { initialFrontKey } = useIssueSummary();
 
 	useEffect(() => {
-		issue && logPageView(`editions/${issue.key}`);
+		issue &&
+			logPageView(`https://www.theguardian.com/editions/${issue.key}`);
 	}, [issue?.key]);
 
 	return (
diff --git a/projects/Mallard/src/screens/settings/gdpr-consent-screen.tsx b/projects/Mallard/src/screens/settings/gdpr-consent-screen.tsx
index a97afec70..0a09a55f8 100644
--- a/projects/Mallard/src/screens/settings/gdpr-consent-screen.tsx
+++ b/projects/Mallard/src/screens/settings/gdpr-consent-screen.tsx
@@ -34,7 +34,7 @@ type EssentialGdprSwitch = Omit<GdprSwitch, 'key' | 'modifier' | 'value'>;
 const essentials: EssentialGdprSwitch = {
 	name: 'Essential',
 	services:
-		'YouTube Player - Firebase Cloud Messaging - Firebase Remote Config',
+		'Ophan - YouTube Player - Firebase Cloud Messaging - Firebase Remote Config',
 	description:
 		'These are essential to provide you with services that you have requested. These services support the ability for you to watch videos, see service-related messages, download content automatically and receive new features without app releases.',
 };
diff --git a/projects/Mallard/src/services/ophan.ts b/projects/Mallard/src/services/ophan.ts
new file mode 100644
index 000000000..70ba0fcf9
--- /dev/null
+++ b/projects/Mallard/src/services/ophan.ts
@@ -0,0 +1,105 @@
+import 'react-native-get-random-values';
+import { customAlphabet } from 'nanoid';
+import type { AnalyticsUserId } from 'src/helpers/analytics/types';
+
+enum ComponentType {
+	AppButton = 'APP_BUTTON',
+	AppVideo = 'APP_VIDEO',
+}
+
+enum Action {
+	Click = 'CLICK',
+	View = 'VIEW',
+}
+
+interface TrackScreen {
+	screenName: string;
+	value?: string;
+}
+
+interface TrackComponentEvent {
+	componentType: ComponentType;
+	action: Action;
+	value?: string;
+	componentId?: string;
+}
+
+const ophan = async (urlParams: string): Promise<boolean> => {
+	const viewIdString = customAlphabet('qwertyuiopasdfghjklzxcvbnm0123456789');
+	const viewId = `viewId=${viewIdString(17).toLowerCase()}`;
+	const url = `https://ophan.theguardian.com/img/1?v=17&platfom=editions&${viewId}&${urlParams}`;
+	const response = await fetch(url, { method: 'GET' });
+	const { status } = response;
+	return status === 204;
+};
+
+const setUserId = async (userId: AnalyticsUserId) => {
+	try {
+		if (!userId) return null;
+		return await ophan(`userId=${userId}`);
+	} catch {
+		return null;
+	}
+};
+
+const sendAppScreenEvent = async ({
+	screenName,
+	value,
+}: TrackScreen): Promise<boolean> => {
+	try {
+		const componentEvent = {
+			component: {
+				component: 'APP_SCREEN',
+				action: 'VIEW',
+				id: screenName,
+				value,
+			},
+		};
+		const urlParams = encodeURIComponent(JSON.stringify(componentEvent));
+		return await ophan(urlParams);
+	} catch {
+		return false;
+	}
+};
+
+const sendComponentEvent = async ({
+	componentType,
+	action,
+	value,
+	componentId,
+}: TrackComponentEvent): Promise<boolean> => {
+	try {
+		const componentEvent = {
+			component: {
+				component: componentType,
+				action,
+				id: componentId,
+				value,
+			},
+		};
+		const urlParams = encodeURIComponent(JSON.stringify(componentEvent));
+		return await ophan(urlParams);
+	} catch {
+		return false;
+	}
+};
+
+const sendPageViewEvent = async ({ url }: { url: string }) => {
+	try {
+		const stringPath = encodeURIComponent(url);
+		return await ophan(
+			`url=${stringPath}&ref=https%3A%2F%2Fwww.theguardian.com%2Fuk&visibilityState=visible&tz=0&navigationType=reload`,
+		);
+	} catch (e) {
+		return false;
+	}
+};
+
+export {
+	Action,
+	ComponentType,
+	sendAppScreenEvent,
+	sendComponentEvent,
+	sendPageViewEvent,
+	setUserId,
+};
diff --git a/projects/Mallard/yarn.lock b/projects/Mallard/yarn.lock
index 605f9b75c..f77bf608b 100644
--- a/projects/Mallard/yarn.lock
+++ b/projects/Mallard/yarn.lock
@@ -4331,6 +4331,11 @@ expect@^29.0.0, expect@^29.7.0:
     jest-message-util "^29.7.0"
     jest-util "^29.7.0"
 
+fast-base64-decode@^1.0.0:
+  version "1.0.0"
+  resolved "https://registry.yarnpkg.com/fast-base64-decode/-/fast-base64-decode-1.0.0.tgz#b434a0dd7d92b12b43f26819300d2dafb83ee418"
+  integrity sha512-qwaScUgUGBYeDNRnbc/KyllVU88Jk1pRHPStuF/lO7B0/RTRLj7U0lkdTAutlBblY08rwZDff6tNU9cjv6j//Q==
+
 fast-deep-equal@^3.1.1, fast-deep-equal@^3.1.3:
   version "3.1.3"
   resolved "https://registry.yarnpkg.com/fast-deep-equal/-/fast-deep-equal-3.1.3.tgz#3a7d56b559d6cbc3eb512325244e619a65c6c525"
@@ -6381,6 +6386,11 @@ nanoid@^3.1.23, nanoid@^3.3.1:
   resolved "https://registry.yarnpkg.com/nanoid/-/nanoid-3.3.7.tgz#d0c301a691bc8d54efa0a2226ccf3fe2fd656bd8"
   integrity sha512-eSRppjcPIatRIMC1U6UngP8XFcz8MQWGQdt1MTBQ7NaAmvXDfvNxbvWV3x2y6CdEUciCSsDHDQZbhYaB8QEo2g==
 
+nanoid@^5.0.5:
+  version "5.0.6"
+  resolved "https://registry.yarnpkg.com/nanoid/-/nanoid-5.0.6.tgz#7f99a033aa843e4dcf9778bdaec5eb02f4dc44d5"
+  integrity sha512-rRq0eMHoGZxlvaFOUdK1Ev83Bd1IgzzR+WJ3IbDJ7QOSdAxYjlurSPqFs9s4lJg29RT6nPwizFtJhQS6V5xgiA==
+
 natural-compare-lite@^1.4.0:
   version "1.4.0"
   resolved "https://registry.yarnpkg.com/natural-compare-lite/-/natural-compare-lite-1.4.0.tgz#17b09581988979fddafe0201e931ba933c96cbb4"
@@ -7053,6 +7063,13 @@ react-native-gesture-handler@2.12.0:
     lodash "^4.17.21"
     prop-types "^15.7.2"
 
+react-native-get-random-values@^1.10.0:
+  version "1.11.0"
+  resolved "https://registry.yarnpkg.com/react-native-get-random-values/-/react-native-get-random-values-1.11.0.tgz#1ca70d1271f4b08af92958803b89dccbda78728d"
+  integrity sha512-4BTbDbRmS7iPdhYLRcz3PGFIpFJBwNZg9g42iwa2P6FOv9vZj/xJc678RZXnLNZzd0qd7Q3CCF6Yd+CU2eoXKQ==
+  dependencies:
+    fast-base64-decode "^1.0.0"
+
 react-native-iap@^12.13.0:
   version "12.13.0"
   resolved "https://registry.yarnpkg.com/react-native-iap/-/react-native-iap-12.13.0.tgz#8df99c616db5ba14bf34cf3f45e8730c3bcd2a7e"