diff --git a/src/admin/class-settings-page.php b/src/admin/class-settings-page.php
index 34015e9..bd4a0af 100644
--- a/src/admin/class-settings-page.php
+++ b/src/admin/class-settings-page.php
@@ -171,6 +171,7 @@ public function handle_form_submission(): void {
 				'website_urn'            => isset( $_POST['website_urn'] ) ? sanitize_text_field( wp_unslash( $_POST['website_urn'] ) ) : '',
 				'merchant_api_key'       => isset( $_POST['merchant_api_key'] ) ? sanitize_text_field( wp_unslash( $_POST['merchant_api_key'] ) ) : null,
 				'bot_protection_enabled' => isset( $_POST['bot_protection_enabled'] ),
+				'analytics_enabled'      => isset( $_POST['analytics_enabled'] ),
 				'active_paths'           => isset( $_POST['active_paths'] ) && is_array( $_POST['active_paths'] )
 					? array_map( 'sanitize_text_field', wp_unslash( $_POST['active_paths'] ) )
 					: array(),
@@ -202,11 +203,13 @@ private function process_save_settings( array $form_data ): void {
 		} elseif ( '' === $merchant_api_key ) {
 			// API key field was shown but submitted empty — disable bot protection.
 			$this->settings->set_bot_protection_enabled( false );
+			$this->settings->set_analytics_enabled( false );
 		}
 
 		// Bot protection settings are only present when API key is already saved.
 		if ( null === $merchant_api_key ) {
 			$this->settings->set_bot_protection_enabled( $form_data['bot_protection_enabled'] );
+			$this->settings->set_analytics_enabled( $form_data['analytics_enabled'] );
 
 			$raw_paths = $form_data['active_paths'];
 
@@ -296,6 +299,7 @@ public function render_page(): void {
 			'website_urn'            => $this->settings->get_website_urn(),
 			'license_url'            => home_url( '/license.xml' ),
 			'bot_protection_enabled' => $this->settings->is_bot_protection_enabled(),
+			'analytics_enabled'      => $this->settings->is_analytics_enabled(),
 			'active_paths'           => $this->settings->get_active_paths(),
 			'site_url'               => home_url( '/' ),
 			'resource_links'         => array(
diff --git a/src/class-plugin.php b/src/class-plugin.php
index efc09d0..9dd3f28 100644
--- a/src/class-plugin.php
+++ b/src/class-plugin.php
@@ -82,7 +82,8 @@ public function init(): void {
 		$status_handler = new Status_Handler( $settings, SUPERTAB_CONNECT_API_BASE_URL, $http_client );
 		$status_handler->register();
 
-		$analytics_enabled = $settings->has_merchant_api_key() && $settings->is_bot_protection_enabled();
+		$bot_protection_active = $settings->has_merchant_api_key() && $settings->is_bot_protection_enabled();
+		$analytics_enabled     = $bot_protection_active && $settings->is_analytics_enabled();
 
 		$dispatcher = null;
 		if ( $analytics_enabled && self::should_use_wp_queue() ) {
@@ -95,8 +96,8 @@ public function init(): void {
 			return;
 		}
 
-		if ( $analytics_enabled && ! defined( 'REST_REQUEST' ) && ! wp_doing_cron() ) {
-			$this->init_bot_protection( $settings, $http_client, $dispatcher );
+		if ( $bot_protection_active && ! defined( 'REST_REQUEST' ) && ! wp_doing_cron() ) {
+			$this->init_bot_protection( $settings, $http_client, $dispatcher, $analytics_enabled );
 		}
 	}
 
@@ -148,13 +149,14 @@ public function add_privacy_policy_content(): void {
 	/**
 	 * Initialize bot protection for front-end requests.
 	 *
-	 * @param Settings              $settings    Settings manager.
-	 * @param HttpClientInterface   $http_client HTTP client for SDK requests.
-	 * @param ?Analytics_Dispatcher $dispatcher  When set, analytics events are queued via this
-	 *                                           dispatcher; when null, the SDK's default transport is used.
+	 * @param Settings              $settings          Settings manager.
+	 * @param HttpClientInterface   $http_client       HTTP client for SDK requests.
+	 * @param ?Analytics_Dispatcher $dispatcher        When set, analytics events are queued via this
+	 *                                                 dispatcher; when null, the SDK's default transport is used.
+	 * @param bool                  $analytics_enabled Whether the merchant opted in to analytics.
 	 * @return void
 	 */
-	private function init_bot_protection( Settings $settings, HttpClientInterface $http_client, ?Analytics_Dispatcher $dispatcher ): void {
+	private function init_bot_protection( Settings $settings, HttpClientInterface $http_client, ?Analytics_Dispatcher $dispatcher, bool $analytics_enabled ): void {
 		$enforcement = self::get_enforcement_mode();
 
 		if ( null !== $dispatcher ) {
@@ -174,7 +176,7 @@ private function init_bot_protection( Settings $settings, HttpClientInterface $h
 			httpClient: $http_client,
 			baseUrl: SUPERTAB_CONNECT_API_BASE_URL,
 			cache: new WP_Transient_Cache(),
-			analyticsEnabled: true,
+			analyticsEnabled: $analytics_enabled,
 			analyticsTransport: $analytics_transport,
 		);
 		$bot_protection   = new Bot_Protection( $supertab_connect, $settings );
diff --git a/src/class-settings.php b/src/class-settings.php
index 778c15c..4951220 100644
--- a/src/class-settings.php
+++ b/src/class-settings.php
@@ -35,6 +35,13 @@ class Settings {
 	 */
 	private const OPTION_BOT_PROTECTION_ENABLED = 'supertab_connect_bot_protection_enabled';
 
+	/**
+	 * Option name for the analytics enabled flag.
+	 *
+	 * @var string
+	 */
+	private const OPTION_ANALYTICS_ENABLED = 'supertab_connect_analytics_enabled';
+
 	/**
 	 * Option name for active paths.
 	 *
@@ -106,6 +113,27 @@ public function set_bot_protection_enabled( bool $enabled ): void {
 		update_option( self::OPTION_BOT_PROTECTION_ENABLED, $enabled );
 	}
 
+	/**
+	 * Check if analytics is enabled.
+	 *
+	 * Opt-in: absent or falsy means disabled.
+	 *
+	 * @return bool True if analytics is enabled.
+	 */
+	public function is_analytics_enabled(): bool {
+		return (bool) get_option( self::OPTION_ANALYTICS_ENABLED, false );
+	}
+
+	/**
+	 * Set the analytics enabled flag.
+	 *
+	 * @param bool $enabled Whether analytics should be enabled.
+	 * @return void
+	 */
+	public function set_analytics_enabled( bool $enabled ): void {
+		update_option( self::OPTION_ANALYTICS_ENABLED, $enabled );
+	}
+
 	/**
 	 * Get the active paths for bot protection.
 	 *
@@ -173,6 +201,7 @@ public function delete(): void {
 		delete_option( self::OPTION_MERCHANT_API_KEY );
 		delete_option( self::OPTION_WEBSITE_URN );
 		delete_option( self::OPTION_BOT_PROTECTION_ENABLED );
+		delete_option( self::OPTION_ANALYTICS_ENABLED );
 		delete_option( self::OPTION_ACTIVE_PATHS );
 
 		// Invalidate cached license XML.
diff --git a/src/class-status-handler.php b/src/class-status-handler.php
index fc3711b..0ac96b5 100644
--- a/src/class-status-handler.php
+++ b/src/class-status-handler.php
@@ -153,11 +153,13 @@ public function build_response( string $authorization_header, string $expected_a
 			);
 		}
 
-		// Mirrors the gate in Plugin::init(): bot protection (and with it,
-		// event reporting) only runs when both conditions hold.
+		// Bot protection gate: requires both merchant API key and enabled flag.
+		// Event reporting additionally requires opt-in analytics.
 		$protection_active = $this->settings->has_merchant_api_key()
 			&& $this->settings->is_bot_protection_enabled();
 
+		$event_reporting = $protection_active && $this->settings->is_analytics_enabled();
+
 		return array(
 			'status' => 200,
 			'body'   => (string) wp_json_encode(
@@ -169,7 +171,7 @@ public function build_response( string $authorization_header, string $expected_a
 						'version' => SUPERTAB_CONNECT_VERSION,
 					),
 					'enforcement'    => $protection_active ? Plugin::get_enforcement_mode()->value : 'disabled',
-					'eventReporting' => $protection_active,
+					'eventReporting' => $event_reporting,
 				)
 			),
 		);
diff --git a/templates/settings.php b/templates/settings.php
index d3f46d2..8ee6e19 100644
--- a/templates/settings.php
+++ b/templates/settings.php
@@ -19,6 +19,7 @@
 $supertab_connect_website_urn            = $template_data['website_urn'];
 $supertab_connect_license_url            = $template_data['license_url'];
 $supertab_connect_bot_protection_enabled = $template_data['bot_protection_enabled'];
+$supertab_connect_analytics_enabled      = $template_data['analytics_enabled'];
 $supertab_connect_active_paths           = $template_data['active_paths'];
 $supertab_connect_site_url               = $template_data['site_url'];
 $supertab_connect_resource_links         = $template_data['resource_links'];
@@ -184,6 +185,24 @@ class="wp-hide-pw hide-if-no-js"
 				<div id="supertab-active-paths-section"
 					<?php echo ! $supertab_connect_bot_protection_enabled ? 'style="display:none;"' : ''; // Only hardcoded strings output. ?>
 				>
+					<!-- Analytics -->
+					<fieldset>
+						<label for="supertab-analytics-enabled">
+							<input
+								type="checkbox"
+								id="supertab-analytics-enabled"
+								name="analytics_enabled"
+								value="1"
+								<?php checked( $supertab_connect_analytics_enabled ); ?>
+							/>
+							<?php esc_html_e( 'Enable analytics', 'supertab-connect' ); ?>
+						</label>
+					</fieldset>
+
+					<p class="description">
+						<?php esc_html_e( 'Share bot-traffic analytics with Supertab Connect. Events are recorded only for requests classified by CAP. Disabled by default.', 'supertab-connect' ); ?>
+					</p>
+
 					<h4><?php esc_html_e( 'Active Paths', 'supertab-connect' ); ?></h4>
 
 					<p class="description">
diff --git a/tests/SettingsTest.php b/tests/SettingsTest.php
index 0e26325..a275592 100644
--- a/tests/SettingsTest.php
+++ b/tests/SettingsTest.php
@@ -125,6 +125,34 @@ public function test_set_bot_protection_enabled_can_disable(): void {
 		$this->assertFalse( $settings->is_bot_protection_enabled() );
 	}
 
+	public function test_is_analytics_enabled_returns_false_by_default(): void {
+		$settings = new Settings();
+		$this->assertFalse( $settings->is_analytics_enabled() );
+	}
+
+	public function test_set_analytics_enabled_stores_value(): void {
+		$settings = new Settings();
+		$settings->set_analytics_enabled( true );
+
+		$this->assertTrue( $settings->is_analytics_enabled() );
+	}
+
+	public function test_set_analytics_enabled_can_disable(): void {
+		$settings = new Settings();
+		$settings->set_analytics_enabled( true );
+		$settings->set_analytics_enabled( false );
+
+		$this->assertFalse( $settings->is_analytics_enabled() );
+	}
+
+	public function test_delete_removes_analytics_setting(): void {
+		$settings = new Settings();
+		$settings->set_analytics_enabled( true );
+		$settings->delete();
+
+		$this->assertFalse( $settings->is_analytics_enabled() );
+	}
+
 	public function test_delete_removes_bot_protection_setting(): void {
 		$settings = new Settings();
 		$settings->set_bot_protection_enabled( true );
diff --git a/tests/StatusHandlerTest.php b/tests/StatusHandlerTest.php
index 8056aae..023ae9f 100644
--- a/tests/StatusHandlerTest.php
+++ b/tests/StatusHandlerTest.php
@@ -142,6 +142,7 @@ static function ( string $token, string $audience ) use ( &$seen ): bool {
 
 	public function test_valid_challenge_returns_status_payload(): void {
 		$this->enable_bot_protection();
+		$this->settings->set_analytics_enabled( true );
 
 		$handler  = $this->create_handler( static fn (): bool => true );
 		$response = $handler->build_response( 'Bearer good-token', 'https://example.com' );
@@ -178,6 +179,20 @@ public function test_disabled_bot_protection_reports_disabled(): void {
 		$this->assertFalse( $payload['eventReporting'] );
 	}
 
+	public function test_analytics_opt_in_required_for_event_reporting(): void {
+		$this->enable_bot_protection();
+		// Analytics enabled flag left off (opt-in default: disabled).
+
+		$handler  = $this->create_handler( static fn (): bool => true );
+		$response = $handler->build_response( 'Bearer good-token', 'https://example.com' );
+
+		$payload = json_decode( $response['body'], true );
+
+		$this->assertSame( 200, $response['status'] );
+		$this->assertSame( 'observe', $payload['enforcement'] );
+		$this->assertFalse( $payload['eventReporting'], 'eventReporting must be false when analytics is not opt-in enabled.' );
+	}
+
 	public function test_missing_credentials_reports_disabled(): void {
 		$this->settings->set_bot_protection_enabled( true );
 		// No merchant API key saved.
diff --git a/uninstall.php b/uninstall.php
index bd315e9..eda388f 100644
--- a/uninstall.php
+++ b/uninstall.php
@@ -18,6 +18,7 @@
 delete_option( 'supertab_connect_merchant_api_key' );
 delete_option( 'supertab_connect_website_urn' );
 delete_option( 'supertab_connect_bot_protection_enabled' );
+delete_option( 'supertab_connect_analytics_enabled' );
 delete_option( 'supertab_connect_active_paths' );
 
 // Remove transients.