diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 00cee7e..7cb19e9 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -113,17 +113,21 @@ jobs:
         with:
           python-version: "3.12"
 
-      - name: Build sdist + abi3 wheel
+      - name: Build sdist + abi3 wheel (CLI binary bundled)
         run: |
           pip install "maturin>=1.4,<2"
+          ./scripts/build-cli.sh            # compiles emry -> python/emry/_bin/
           maturin build --release --out dist
           maturin sdist --out dist
 
-      - name: Verify the wheel installs and imports
+      - name: Verify the wheel installs, imports, and ships the CLI
         run: |
           python -m venv /tmp/wheeltest
           /tmp/wheeltest/bin/pip install --no-index --find-links dist emry
           /tmp/wheeltest/bin/python -c "import emry, emry._native; print(emry.__version__)"
+          # The `emry` console script must be present and runnable from the wheel.
+          /tmp/wheeltest/bin/emry --version
+          /tmp/wheeltest/bin/python -m emry runs --help >/dev/null
 
       - uses: actions/upload-artifact@v4
         with:
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 5d981cf..0548746 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -24,13 +24,19 @@ jobs:
 
       # maturin-action builds inside a manylinux container so the abi3 wheel is
       # PyPI-acceptable (a bare `maturin build` would emit a linux_x86_64 wheel
-      # that PyPI rejects).
-      - name: Build wheel
+      # that PyPI rejects). before-script-linux runs IN the container so the
+      # bundled `emry` binary links against the same (old) glibc as the wheel.
+      # manylinux_2_28 has a modern-enough toolchain to build rustls/aws-lc-rs
+      # (emry-cli -> emry-web); cmake + perl are needed for the aws-lc build.
+      - name: Build wheel (CLI binary bundled)
         uses: PyO3/maturin-action@e83996d129638aa358a18fbd1dfb82f0b0fb5d3b # v1
         with:
           command: build
           args: --release --out dist
-          manylinux: auto
+          manylinux: "2_28"
+          before-script-linux: |
+            dnf install -y cmake perl || yum install -y cmake perl
+            bash scripts/build-cli.sh
 
       - name: Build sdist
         uses: PyO3/maturin-action@e83996d129638aa358a18fbd1dfb82f0b0fb5d3b # v1
diff --git a/.gitignore b/.gitignore
index 3ac471f..5e95da3 100644
--- a/.gitignore
+++ b/.gitignore
@@ -26,3 +26,6 @@ logs/
 
 # Compiled native extension (built locally via maturin)
 python/emry/_native*.so
+
+# Bundled CLI binary (compiled at wheel-build time, not source)
+python/emry/_bin/
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 7d18a54..2b5b19f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -4,6 +4,22 @@ All notable changes to Emry are documented here. The format follows
 [Keep a Changelog](https://keepachangelog.com/), and Emry adheres to
 [Semantic Versioning](https://semver.org/).
 
+## [0.2.1] - 2026-07-19
+
+### Fixed
+
+- **`pip install emry` now ships the `emry` CLI.** The 0.2.0 wheel contained only
+  the Python SDK + native extension, so the documented `emry watch/web/compare/
+  export` commands weren't runnable and the SDK's live dashboard (which launches
+  `emry`) silently degraded. The compiled CLI is now bundled in the wheel and
+  exposed as the `emry` console script (and `python -m emry`). The SDK also
+  resolves the bundled binary directly, so the live dashboard works even when the
+  interpreter's `bin/` isn't on `PATH`.
+
+### Added
+
+- `emry.run(name=...)` is accepted as an alias for the positional run name.
+
 ## [0.2.0] - 2026-07-07
 
 A big batch of backward-compatible features. Upgrading from 0.1.0 requires no
@@ -48,5 +64,6 @@ code changes — everything below is additive, and existing defaults are unchang
 - Minimum supported Rust version raised to 1.88 (ratatui 0.30); this affects
   building from source only, not installing the wheel.
 
+[0.2.1]: https://github.com/femboyisp/emry/releases/tag/v0.2.1
 [0.2.0]: https://github.com/femboyisp/emry/releases/tag/v0.2.0
 [0.1.0]: https://github.com/femboyisp/emry/releases/tag/v0.1.0
diff --git a/Cargo.lock b/Cargo.lock
index e639a2f..4b1dbb2 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -809,7 +809,7 @@ checksum = "91622ff5e7162018101f2fea40d6ebf4a78bbe5a49736a2020649edf9693679e"
 
 [[package]]
 name = "emry-cli"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "clap",
  "crossbeam-channel",
@@ -824,7 +824,7 @@ dependencies = [
 
 [[package]]
 name = "emry-core"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "criterion",
  "crossbeam-channel",
@@ -838,7 +838,7 @@ dependencies = [
 
 [[package]]
 name = "emry-engine"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "criterion",
  "crossbeam-channel",
@@ -850,7 +850,7 @@ dependencies = [
 
 [[package]]
 name = "emry-ingest"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "emry-core",
  "rmp-serde",
@@ -861,7 +861,7 @@ dependencies = [
 
 [[package]]
 name = "emry-py"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "emry-core",
  "emry-engine",
@@ -871,7 +871,7 @@ dependencies = [
 
 [[package]]
 name = "emry-store"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "arrow-array",
  "arrow-schema",
@@ -886,7 +886,7 @@ dependencies = [
 
 [[package]]
 name = "emry-tui"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "crossbeam-channel",
  "emry-core",
@@ -898,7 +898,7 @@ dependencies = [
 
 [[package]]
 name = "emry-web"
-version = "0.2.0"
+version = "0.2.1"
 dependencies = [
  "axum",
  "axum-server",
diff --git a/Cargo.toml b/Cargo.toml
index 41b9d1f..720cc50 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -12,7 +12,7 @@ members = [
 ]
 
 [workspace.package]
-version = "0.2.0"
+version = "0.2.1"
 edition = "2021"
 license = "Apache-2.0"
 rust-version = "1.88"
diff --git a/pyproject.toml b/pyproject.toml
index e407612..ada9a3e 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -4,7 +4,7 @@ build-backend = "maturin"
 
 [project]
 name = "emry"
-version = "0.2.0"
+version = "0.2.1"
 description = "Gentle observability for long training runs"
 readme = "README.md"
 requires-python = ">=3.10"
@@ -19,6 +19,11 @@ classifiers = [
     "Topic :: Scientific/Engineering :: Artificial Intelligence",
 ]
 
+# The `emry` command is a thin Python shim (emry._cli) that execs the compiled
+# Rust CLI bundled in the wheel under emry/_bin/.
+[project.scripts]
+emry = "emry._cli:main"
+
 [project.optional-dependencies]
 dev = [
     "pre-commit>=3.0.0",
@@ -66,4 +71,7 @@ python-source = "python"
 features = ["extension-module"]
 # Bundle the license into the sdist so it sits at the path maturin records in
 # the metadata's `License-File: LICENSE` (PyPI rejects the upload otherwise).
-include = ["LICENSE"]
+# The `emry` CLI binary is compiled into python/emry/_bin/ before the wheel
+# build (see the release workflow / scripts/build-cli.sh) and bundled — wheel
+# only, since the sdist rebuilds it from the Rust sources.
+include = ["LICENSE", { path = "python/emry/_bin/emry*", format = "wheel" }]
diff --git a/python/emry/__init__.py b/python/emry/__init__.py
index d103b97..9bcb1e2 100644
--- a/python/emry/__init__.py
+++ b/python/emry/__init__.py
@@ -5,6 +5,6 @@
 from emry.phase import Phase
 from emry.run import Run, run
 
-__version__ = "0.2.0"
+__version__ = "0.2.1"
 
 __all__ = ["DeployMode", "Phase", "Run", "run", "to_wandb", "__version__"]
diff --git a/python/emry/__main__.py b/python/emry/__main__.py
new file mode 100644
index 0000000..2b356e3
--- /dev/null
+++ b/python/emry/__main__.py
@@ -0,0 +1,6 @@
+"""``python -m emry`` → the bundled ``emry`` CLI."""
+
+from emry._cli import main
+
+if __name__ == "__main__":
+    main()
diff --git a/python/emry/_cli.py b/python/emry/_cli.py
new file mode 100644
index 0000000..09f7d4f
--- /dev/null
+++ b/python/emry/_cli.py
@@ -0,0 +1,43 @@
+"""Locate and run the bundled ``emry`` Rust CLI binary.
+
+The wheel bundles the compiled ``emry`` executable under ``emry/_bin/``. This
+module backs the ``emry`` console script (so ``pip install emry`` gives you the
+``emry`` command) and also lets the SDK's live dashboard find the binary even
+when the interpreter's ``bin/`` directory is not on ``PATH``.
+"""
+
+from __future__ import annotations
+
+import os
+import sys
+from pathlib import Path
+from typing import Optional
+
+__all__ = ["binary_path", "main"]
+
+_EXE = "emry.exe" if os.name == "nt" else "emry"
+
+
+def binary_path() -> Optional[Path]:
+    """Path to the bundled ``emry`` binary, or ``None`` if it isn't present."""
+    candidate = Path(__file__).resolve().parent / "_bin" / _EXE
+    return candidate if candidate.is_file() else None
+
+
+def main() -> None:
+    """Console-script entry point: exec the bundled ``emry`` with our argv."""
+    binary = binary_path()
+    if binary is None:
+        sys.exit(
+            "emry: the bundled CLI binary is missing from this install.\n"
+            "Reinstall with `pip install --force-reinstall emry`, or build it "
+            "from source with `cargo install --path crates/emry-cli`."
+        )
+    argv = [str(binary), *sys.argv[1:]]
+    if os.name == "nt":
+        # Windows has no execv that replaces the process cleanly for a console
+        # app; run as a child and propagate the exit code.
+        import subprocess
+
+        raise SystemExit(subprocess.run(argv).returncode)  # noqa: S603
+    os.execv(str(binary), argv)  # replace this process with the CLI
diff --git a/python/emry/live.py b/python/emry/live.py
index 10aa3e9..4bf917e 100644
--- a/python/emry/live.py
+++ b/python/emry/live.py
@@ -58,10 +58,16 @@ def observer_command(
     """
     if kind not in ("tui", "web"):
         return None
+    # Prefer the binary bundled in the wheel (so it works even when the venv's
+    # bin/ isn't on PATH); fall back to `emry` on PATH for source installs.
+    from emry._cli import binary_path
+
+    binary = binary_path()
+    exe = str(binary) if binary is not None else "emry"
     if socket_path:
-        return ["emry", kind, "--socket", socket_path]
+        return [exe, kind, "--socket", socket_path]
     if run_dir is not None:
-        return ["emry", kind, "--run-dir", str(run_dir)]
+        return [exe, kind, "--run-dir", str(run_dir)]
     return None
 
 
diff --git a/python/emry/run.py b/python/emry/run.py
index 318114b..d71cc10 100644
--- a/python/emry/run.py
+++ b/python/emry/run.py
@@ -196,8 +196,9 @@ def _resolve_gpu(gpu: object) -> "Optional[GpuSampler]":
 
 
 def run(
-    project: str,
+    project: Optional[str] = None,
     *,
+    name: Optional[str] = None,
     config: Optional[Mapping[str, Any]] = None,
     metrics: Optional[Iterable[str]] = None,
     live: str = "auto",  # noqa: ARG001 — observer spawning is EMRY-035
@@ -218,9 +219,14 @@ def run(
     when it's available, `True`/`False` force it on/off. `alert_webhook` (or the
     `EMRY_ALERT_WEBHOOK` env var) POSTs a Slack-compatible message when a metric
     goes non-finite.
+
+    The run name is the first positional argument; `name=` is accepted as an
+    alias (pass exactly one).
     """
     import os
 
+    project = _resolve_run_name(project, name)
+
     if alert_webhook is None:
         alert_webhook = os.environ.get("EMRY_ALERT_WEBHOOK")
 
@@ -242,6 +248,16 @@ def run(
     )
 
 
+def _resolve_run_name(project: Optional[str], name: Optional[str]) -> str:
+    """Reconciles the positional `project` and the `name=` alias into one value."""
+    if project is not None and name is not None:
+        raise TypeError("run(): pass the run name positionally or as name=, not both")
+    resolved = project if project is not None else name
+    if resolved is None:
+        raise TypeError("run(): a run name is required (first positional argument, or name=)")
+    return resolved
+
+
 def _spawn_live(live: object, backend: Backend) -> None:
     """Launches the live dashboard observer(s) selected by `live`."""
     import os
diff --git a/python/tests/test_cli.py b/python/tests/test_cli.py
new file mode 100644
index 0000000..6ebc92a
--- /dev/null
+++ b/python/tests/test_cli.py
@@ -0,0 +1,40 @@
+"""Tests for the bundled-CLI shim (``emry._cli``)."""
+
+import os
+import sys
+from pathlib import Path
+
+import pytest
+
+from emry import _cli
+
+
+def test_binary_path_present(monkeypatch, tmp_path):
+    (tmp_path / "_bin").mkdir()
+    exe = tmp_path / "_bin" / _cli._EXE
+    exe.write_text("#!/bin/sh\n")
+    monkeypatch.setattr(_cli, "__file__", str(tmp_path / "_cli.py"))
+    assert _cli.binary_path() == exe
+
+
+def test_binary_path_absent(monkeypatch, tmp_path):
+    monkeypatch.setattr(_cli, "__file__", str(tmp_path / "_cli.py"))
+    assert _cli.binary_path() is None
+
+
+def test_main_execs_bundled_binary(monkeypatch):
+    called = {}
+    monkeypatch.setattr(_cli, "binary_path", lambda: Path("/opt/emry/_bin/emry"))
+    monkeypatch.setattr(sys, "argv", ["emry", "runs", "--log-dir", "x"])
+    monkeypatch.setattr(os, "execv", lambda path, argv: called.update(path=path, argv=argv))
+    _cli.main()
+    assert called["path"] == "/opt/emry/_bin/emry"
+    assert called["argv"] == ["/opt/emry/_bin/emry", "runs", "--log-dir", "x"]
+
+
+def test_main_errors_when_binary_missing(monkeypatch):
+    monkeypatch.setattr(_cli, "binary_path", lambda: None)
+    monkeypatch.setattr(sys, "argv", ["emry"])
+    with pytest.raises(SystemExit) as exc:
+        _cli.main()
+    assert "bundled CLI binary is missing" in str(exc.value)
diff --git a/python/tests/test_live.py b/python/tests/test_live.py
index 545c23a..bf02fac 100644
--- a/python/tests/test_live.py
+++ b/python/tests/test_live.py
@@ -7,6 +7,20 @@
 from emry import live, run
 
 
+@pytest.fixture(autouse=True)
+def _no_bundled_binary(monkeypatch):
+    """Default the observer resolver to the PATH `emry` (no wheel-bundled binary),
+    so tests are deterministic whether or not `emry/_bin/` is staged locally."""
+    monkeypatch.setattr("emry._cli.binary_path", lambda: None)
+
+
+def test_observer_command_prefers_bundled_binary(monkeypatch):
+    # When the wheel bundles the binary, its absolute path is used (not PATH).
+    monkeypatch.setattr("emry._cli.binary_path", lambda: Path("/opt/emry/_bin/emry"))
+    cmd = live.observer_command("tui", run_dir=Path("/logs/r"), socket_path=None)
+    assert cmd == ["/opt/emry/_bin/emry", "tui", "--run-dir", "/logs/r"]
+
+
 @pytest.mark.parametrize(
     "value,ssh,tty,force,expected",
     [
diff --git a/python/tests/test_version.py b/python/tests/test_version.py
index c68fbc6..59630fa 100644
--- a/python/tests/test_version.py
+++ b/python/tests/test_version.py
@@ -7,4 +7,4 @@
 
 def test_version_is_string() -> None:
     assert isinstance(emry.__version__, str)
-    assert emry.__version__ == "0.2.0"
+    assert emry.__version__ == "0.2.1"
diff --git a/scripts/build-cli.sh b/scripts/build-cli.sh
new file mode 100755
index 0000000..46d70f3
--- /dev/null
+++ b/scripts/build-cli.sh
@@ -0,0 +1,13 @@
+#!/usr/bin/env bash
+# Compile the `emry` CLI and stage it where the wheel build bundles it
+# (python/emry/_bin/). Run before `maturin build` so the binary lands in the
+# wheel and `pip install emry` provides the `emry` command.
+set -euo pipefail
+
+root="$(cd "$(dirname "$0")/.." && pwd)"
+cd "$root"
+
+cargo build --release -p emry-cli
+mkdir -p python/emry/_bin
+cp target/release/emry python/emry/_bin/emry
+echo "staged $(python/emry/_bin/emry --version 2>/dev/null || echo emry) at python/emry/_bin/emry"