diff --git a/cmd/root.go b/cmd/root.go
index 19a42fb0..5e4c274a 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -336,6 +336,12 @@ func initFlags() {
 		"",
 		"Prometheus pushgateway auth password",
 	)
+	rootCmd.Flags().StringVar(
+		flags.PushGateway.Format,
+		"push-gtwy-format",
+		"",
+		"Prometheus pushgateway format",
+	)
 }
 
 // ----------------------------------------------------------------------------
diff --git a/pkg/config/flags.go b/pkg/config/flags.go
index 7fbabfc5..d67381ee 100644
--- a/pkg/config/flags.go
+++ b/pkg/config/flags.go
@@ -6,6 +6,7 @@ package config
 import (
 	"errors"
 	"fmt"
+	"slices"
 	"strings"
 
 	"k8s.io/cli-runtime/pkg/genericclioptions"
@@ -86,6 +87,13 @@ func (f *Flags) Validate() error {
 			return errors.New("you must set --push-gtwy-url when prometheus report is enabled")
 		}
 	}
+	if IsStrSet(f.PushGateway.URL) && IsStrSet(f.PushGateway.Format) {
+		validFormats := []string{"protocompact", "protodelim", "prototext", "textplain", "openmetrics"}
+
+		if !slices.Contains(validFormats, *f.PushGateway.Format) {
+			return fmt.Errorf("'--push-gtwy-format' must be one of: %s", strings.Join(validFormats, ", "))
+		}
+	}
 
 	return nil
 }
diff --git a/pkg/config/prom.go b/pkg/config/prom.go
index d5bbd602..2fc9e4a6 100644
--- a/pkg/config/prom.go
+++ b/pkg/config/prom.go
@@ -20,11 +20,13 @@ func newBasicAuth() BasicAuth {
 type PushGateway struct {
 	URL       *string
 	BasicAuth BasicAuth
+	Format    *string
 }
 
 func newPushGateway() *PushGateway {
 	return &PushGateway{
 		URL:       strPtr(""),
 		BasicAuth: newBasicAuth(),
+		Format:    strPtr("textplain"),
 	}
 }
diff --git a/pkg/popeye.go b/pkg/popeye.go
index 9190b2eb..52252af8 100644
--- a/pkg/popeye.go
+++ b/pkg/popeye.go
@@ -11,9 +11,12 @@ import (
 	"errors"
 	"fmt"
 	"io"
+	"maps"
 	"net/http"
 	"os"
 	"path/filepath"
+	"slices"
+	"strings"
 	"time"
 
 	"github.com/derailed/popeye/internal"
@@ -408,6 +411,27 @@ func (p *Popeye) dumpPrometheus(ctx context.Context, asset string, persist bool)
 		instance += "-" + *p.flags.InClusterName
 	}
 
+	validFormats := map[string]expfmt.Format{
+		"protocompact": expfmt.NewFormat(expfmt.TypeProtoCompact),
+		"protodelim":   expfmt.NewFormat(expfmt.TypeProtoDelim),
+		"prototext":    expfmt.NewFormat(expfmt.TypeProtoText),
+		"textplain":    expfmt.NewFormat(expfmt.TypeTextPlain),
+		"openmetrics":  expfmt.NewFormat(expfmt.TypeOpenMetrics),
+	}
+
+	format := validFormats["textplain"]
+	if config.IsStrSet(p.flags.PushGateway.Format) {
+		if f, exists := validFormats[*p.flags.PushGateway.Format]; exists {
+			format = f
+		} else {
+			validFormatsList := slices.Collect(maps.Keys(validFormats))
+			return fmt.Errorf(
+				"'--push-gtwy-format' must be one of: %s",
+				strings.Join(validFormatsList, ", "),
+			)
+		}
+	}
+
 	pusher := p.builder.ToPrometheus(
 		p.flags.PushGateway,
 		instance,
@@ -415,10 +439,13 @@ func (p *Popeye) dumpPrometheus(ctx context.Context, asset string, persist bool)
 		asset,
 		p.codes.Glossary,
 	)
-	// Enable saving to file
+
+	pusher = pusher.Format(format)
+	// Persist is used when prometheus output format is selected...
+	// ...custom p.Do func intercepts push output and prints it...
+	// ...to stdout, while replying to pusher with stub HTTP 200
 	if persist {
 		pusher = pusher.Client(p)
-		pusher = pusher.Format(expfmt.NewFormat(expfmt.TypeTextPlain))
 	}
 
 	return pusher.AddContext(ctx)