Implement SEO Optimization for the New Website

[lechaps]

We need to implement SEO best practices to improve the visibility and ranking of the new website in search engines (Google, Bing, etc.).

Goals

• Ensure the website is properly indexed by search engines.
• Improve ranking for key keywords related to our business.
• Provide a solid foundation for long-term SEO strategy.

Tasks

• Define a list of relevant keywords and phrases (LLM/AI-related if applicable).
• Add meta tags (title, description, keywords).
• Implement proper heading hierarchy (H1, H2, H3).
• Optimize URLs (clean, descriptive, SEO-friendly).
• Configure robots.txt and sitemap.xml.
• Add Open Graph and Twitter Card metadata for better sharing previews.
• Optimize images (alt tags, compression).
• Test site performance and mobile responsiveness (important for ranking).
• Validate with SEO auditing tools (e.g., Lighthouse, Ahrefs, SEMrush).

Definition of Done

• The new website follows SEO best practices.
• Pages are indexable and optimized.
• A baseline SEO audit shows compliance with recommendations.

Tools :

• https://gtmetrix.com/