diff --git a/docs/HOST_APP_GUIDE.md b/docs/HOST_APP_GUIDE.md
index 58b67b7..841d60a 100644
--- a/docs/HOST_APP_GUIDE.md
+++ b/docs/HOST_APP_GUIDE.md
@@ -148,5 +148,18 @@ CoPlan.configure do |config|
 
   # Notifications (optional)
   config.notification_handler = ->(event, payload) { ... }
+
+  # Analytics (optional)
+  #
+  # Fires for every event the engine instruments (page_view, plan_created,
+  # plan_published, comment_created, thread_resolved, ...). Called inline on
+  # the request thread; if your handler is slow, enqueue a job from inside it.
+  # Exceptions raised by the handler are swallowed and reported via
+  # `error_reporter`, so a broken sink will never break a user request.
+  #
+  # Payload always contains: :event, :timestamp, :user_id, :properties (Hash).
+  config.track_event = ->(event, payload) {
+    AnalyticsEvent.create!(name: event, payload: payload)
+  }
 end
 ```
diff --git a/engine/app/controllers/coplan/api/v1/plans_controller.rb b/engine/app/controllers/coplan/api/v1/plans_controller.rb
index 2cbe892..ae2a077 100644
--- a/engine/app/controllers/coplan/api/v1/plans_controller.rb
+++ b/engine/app/controllers/coplan/api/v1/plans_controller.rb
@@ -99,6 +99,16 @@ def update
               actor_type: api_author_type, actor_id: api_actor_id
             )
             Plans::TriggerAutomatedReviews.call(plan: @plan, new_status: permitted[:status], triggered_by: current_user)
+            if @plan.status == "considering" && old_status != "considering"
+              CoPlan::Analytics.track(
+                "plan_published",
+                user: current_user,
+                plan_id: @plan.id,
+                plan_type_id: @plan.plan_type_id,
+                previous_status: old_status,
+                via: "api"
+              )
+            end
           end
 
           if params.key?(:tags)
diff --git a/engine/app/controllers/coplan/application_controller.rb b/engine/app/controllers/coplan/application_controller.rb
index e12a8be..bdbfaee 100644
--- a/engine/app/controllers/coplan/application_controller.rb
+++ b/engine/app/controllers/coplan/application_controller.rb
@@ -19,6 +19,7 @@ def self.controller_path
     before_action :authenticate_coplan_user!
     before_action :set_coplan_current
     after_action :set_agent_instructions_header
+    after_action :track_page_view
 
     helper_method :current_user, :signed_in?, :show_api_tokens?
 
@@ -71,6 +72,26 @@ def authorize!(record, action)
       end
     end
 
+    # Fires once per successful, signed-in HTML GET. Skips Turbo Frame
+    # requests (those are partial reloads within an already-counted page),
+    # non-2xx responses, agent/API traffic, and anything that isn't HTML.
+    def track_page_view
+      return unless current_user
+      return unless request.get?
+      return unless response.media_type == "text/html"
+      return unless response.status >= 200 && response.status < 300
+      return if turbo_frame_request?
+      return if agent_request?
+
+      CoPlan::Analytics.track(
+        "page_view",
+        user: current_user,
+        path: request.path,
+        controller: controller_path,
+        action: action_name
+      )
+    end
+
     def set_agent_instructions_header
       response.headers["X-Agent-Instructions"] = coplan.agent_instructions_path
     end
diff --git a/engine/app/controllers/coplan/plans_controller.rb b/engine/app/controllers/coplan/plans_controller.rb
index 19be2eb..4c17244 100644
--- a/engine/app/controllers/coplan/plans_controller.rb
+++ b/engine/app/controllers/coplan/plans_controller.rb
@@ -81,6 +81,16 @@ def update_status
             after: new_status
           )
           Plans::TriggerAutomatedReviews.call(plan: @plan, new_status: new_status, triggered_by: current_user)
+          if new_status == "considering" && old_status != "considering"
+            CoPlan::Analytics.track(
+              "plan_published",
+              user: current_user,
+              plan_id: @plan.id,
+              plan_type_id: @plan.plan_type_id,
+              previous_status: old_status,
+              via: "web"
+            )
+          end
         end
         redirect_to plan_path(@plan), notice: "Status updated to #{new_status}."
       else
diff --git a/engine/app/models/coplan/comment.rb b/engine/app/models/coplan/comment.rb
index 089af89..156546e 100644
--- a/engine/app/models/coplan/comment.rb
+++ b/engine/app/models/coplan/comment.rb
@@ -11,6 +11,7 @@ class Comment < ApplicationRecord
 
     before_save :rewrite_plain_mentions, if: :body_markdown_changed?
     after_create_commit :notify_plan_author, if: :first_comment_in_thread?
+    after_create_commit :track_comment_created
     # Runs on save (not just create) so adding a mention via edit also
     # notifies. ProcessMentions uses find_or_create_by to dedupe.
     after_save_commit :process_mentions, if: :saved_change_to_body_markdown?
@@ -40,6 +41,26 @@ def notify_plan_author
       CoPlan::NotificationJob.perform_later("comment_created", { comment_thread_id: comment_thread_id })
     end
 
+    def track_comment_created
+      # NOTE: We deliberately don't reuse `first_comment_in_thread?` here —
+      # that helper compares UUIDs with `id < ?`, which is not insertion-
+      # ordered. After-create-commit guarantees the row is persisted, so a
+      # total count of 1 is the reliable signal for "this comment opened
+      # the thread."
+      is_first = comment_thread.comments.count == 1
+
+      CoPlan::Analytics.track(
+        "comment_created",
+        user: author,
+        plan_id: comment_thread.plan_id,
+        comment_thread_id: comment_thread_id,
+        comment_id: id,
+        author_type: author_type,
+        is_first_in_thread: is_first,
+        body_length: body_markdown.to_s.length
+      )
+    end
+
     def process_mentions
       CoPlan::Comments::ProcessMentions.call(self)
     end
diff --git a/engine/app/models/coplan/comment_thread.rb b/engine/app/models/coplan/comment_thread.rb
index 5270cc9..7ca40d1 100644
--- a/engine/app/models/coplan/comment_thread.rb
+++ b/engine/app/models/coplan/comment_thread.rb
@@ -93,7 +93,17 @@ def anchor_preview(max_length: 80)
     end
 
     def resolve!(user)
+      previous_status = status
       update!(status: "resolved", resolved_by_user: user)
+      CoPlan::Analytics.track(
+        "thread_resolved",
+        user: user,
+        plan_id: plan_id,
+        comment_thread_id: id,
+        previous_status: previous_status,
+        comment_count: comments.count,
+        anchored: anchored?
+      )
     end
 
     def accept!(user)
diff --git a/engine/app/services/coplan/plans/create.rb b/engine/app/services/coplan/plans/create.rb
index c5a736a..6145594 100644
--- a/engine/app/services/coplan/plans/create.rb
+++ b/engine/app/services/coplan/plans/create.rb
@@ -13,7 +13,7 @@ def initialize(title:, content:, user:, plan_type_id: nil)
       end
 
       def call
-        ActiveRecord::Base.transaction do
+        plan = ActiveRecord::Base.transaction do
           plan = Plan.create!(title: @title, created_by_user: @user, plan_type_id: @plan_type_id)
           version = PlanVersion.create!(
             plan: plan,
@@ -25,6 +25,17 @@ def call
           plan.update!(current_plan_version: version, current_revision: 1)
           plan
         end
+
+        CoPlan::Analytics.track(
+          "plan_created",
+          user: @user,
+          plan_id: plan.id,
+          plan_type_id: plan.plan_type_id,
+          status: plan.status,
+          content_length: @content.to_s.length
+        )
+
+        plan
       end
     end
   end
diff --git a/engine/lib/coplan.rb b/engine/lib/coplan.rb
index 628da11..a8a7f62 100644
--- a/engine/lib/coplan.rb
+++ b/engine/lib/coplan.rb
@@ -1,6 +1,7 @@
 require "commonmarker"
 require "diffy"
 require "coplan/configuration"
+require "coplan/analytics"
 require "coplan/engine"
 
 module CoPlan
diff --git a/engine/lib/coplan/analytics.rb b/engine/lib/coplan/analytics.rb
new file mode 100644
index 0000000..331d7ae
--- /dev/null
+++ b/engine/lib/coplan/analytics.rb
@@ -0,0 +1,30 @@
+module CoPlan
+  # Thin facade for the configurable analytics hook. Call sites use
+  # `CoPlan::Analytics.track("event_name", user:, **props)`;
+  # the host wires `CoPlan.configuration.track_event` to a destination
+  # (a MySQL events table, Snowflake, Datadog, etc.). Default is no-op.
+  #
+  # Errors in the host handler are swallowed and reported via
+  # `CoPlan.configuration.error_reporter` so a broken analytics sink
+  # never breaks the user request that triggered the event.
+  module Analytics
+    def self.track(event, user: nil, **properties)
+      handler = CoPlan.configuration.track_event
+      return unless handler
+
+      event_name = event.to_s
+      payload = {
+        event: event_name,
+        timestamp: Time.current.iso8601,
+        user_id: user&.id,
+        properties: properties
+      }
+
+      handler.call(event_name, payload)
+    rescue => e
+      reporter = CoPlan.configuration.error_reporter
+      reporter&.call(e, { coplan_analytics_event: event.to_s })
+      nil
+    end
+  end
+end
diff --git a/engine/lib/coplan/configuration.rb b/engine/lib/coplan/configuration.rb
index 514a779..7d94448 100644
--- a/engine/lib/coplan/configuration.rb
+++ b/engine/lib/coplan/configuration.rb
@@ -4,6 +4,25 @@ class Configuration
     attr_accessor :ai_base_url, :ai_api_key, :ai_model
     attr_accessor :error_reporter
     attr_accessor :notification_handler
+
+    # Lambda invoked for every analytics event tracked via
+    # `CoPlan::Analytics.track`. Receives (event_name, payload_hash).
+    # No-op by default; hosts wire this to write to a destination
+    # (MySQL events table, Snowflake, Datadog, etc.).
+    #
+    # The handler is called inline on the request thread and must not
+    # raise — any exception is swallowed and reported via `error_reporter`
+    # so a broken sink never breaks user requests. Hosts that need
+    # heavyweight writes should enqueue a job from inside the handler.
+    #
+    # Payload always includes:
+    #   :event, :timestamp, :user_id, :properties (Hash)
+    #
+    # Example:
+    #   config.track_event = ->(event, payload) {
+    #     AnalyticsEvent.create!(name: event, payload: payload)
+    #   }
+    attr_accessor :track_event
     attr_accessor :onboarding_banner
     attr_accessor :agent_auth_instructions
     attr_accessor :agent_curl_prefix
@@ -58,6 +77,7 @@ def initialize
       @ai_model = "gpt-4o"
       @error_reporter = ->(exception, context) { Rails.error.report(exception, context: context) }
       @notification_handler = nil
+      @track_event = nil
       @onboarding_banner = 'Want to upload Agentic plans? Give your agent <a href="/agent-instructions">these instructions</a>.'
       @agent_curl_prefix = 'curl -s -H "Authorization: Bearer $TOKEN"'
       @seed_plan_types = []
diff --git a/spec/lib/coplan/analytics_spec.rb b/spec/lib/coplan/analytics_spec.rb
new file mode 100644
index 0000000..7ecf924
--- /dev/null
+++ b/spec/lib/coplan/analytics_spec.rb
@@ -0,0 +1,63 @@
+require "rails_helper"
+
+RSpec.describe CoPlan::Analytics do
+  let(:received) { [] }
+  let(:handler) { ->(event, payload) { received << [event, payload] } }
+  let(:user) { create(:coplan_user) }
+
+  around do |example|
+    previous = CoPlan.configuration.track_event
+    CoPlan.configuration.track_event = handler
+    example.run
+    CoPlan.configuration.track_event = previous
+  end
+
+  it "is a no-op when no handler is configured" do
+    CoPlan.configuration.track_event = nil
+    expect { described_class.track("foo") }.not_to raise_error
+    expect(received).to be_empty
+  end
+
+  it "invokes the configured handler with event name and payload" do
+    freeze_time do
+      described_class.track("plan_created", user: user, plan_id: "abc", custom: "value")
+
+      expect(received.length).to eq(1)
+      event_name, payload = received.first
+      expect(event_name).to eq("plan_created")
+      expect(payload).to include(
+        event: "plan_created",
+        timestamp: Time.current.iso8601,
+        user_id: user.id,
+        properties: { plan_id: "abc", custom: "value" }
+      )
+    end
+  end
+
+  it "accepts symbol event names and stringifies them" do
+    described_class.track(:plan_published, user: user)
+    expect(received.first.first).to eq("plan_published")
+    expect(received.first.last[:event]).to eq("plan_published")
+  end
+
+  it "sends nil user_id when no user given" do
+    described_class.track("page_view")
+    expect(received.first.last[:user_id]).to be_nil
+  end
+
+  it "swallows handler errors and reports them via error_reporter" do
+    reported = []
+    previous_reporter = CoPlan.configuration.error_reporter
+    CoPlan.configuration.error_reporter = ->(exception, context) { reported << [exception, context] }
+    CoPlan.configuration.track_event = ->(_event, _payload) { raise "boom" }
+
+    expect { described_class.track("plan_created", user: user) }.not_to raise_error
+
+    expect(reported.length).to eq(1)
+    exception, context = reported.first
+    expect(exception.message).to eq("boom")
+    expect(context).to eq(coplan_analytics_event: "plan_created")
+  ensure
+    CoPlan.configuration.error_reporter = previous_reporter
+  end
+end
diff --git a/spec/models/coplan/comment_analytics_spec.rb b/spec/models/coplan/comment_analytics_spec.rb
new file mode 100644
index 0000000..fda5efe
--- /dev/null
+++ b/spec/models/coplan/comment_analytics_spec.rb
@@ -0,0 +1,69 @@
+require "rails_helper"
+
+RSpec.describe CoPlan::Comment, "analytics" do
+  let(:user) { create(:coplan_user) }
+  let(:thread) { create(:comment_thread, created_by_user: user) }
+
+  it "tracks a comment_created event when a comment is created" do
+    events = capture_analytics_events do
+      thread.comments.create!(
+        author_type: "human",
+        author_id: user.id,
+        body_markdown: "first comment"
+      )
+    end
+
+    comment_events = events.select { |name, _| name == "comment_created" }
+    expect(comment_events.length).to eq(1)
+
+    _, payload = comment_events.first
+    expect(payload[:user_id]).to eq(user.id)
+    expect(payload[:properties]).to include(
+      plan_id: thread.plan_id,
+      comment_thread_id: thread.id,
+      author_type: "human",
+      is_first_in_thread: true,
+      body_length: "first comment".length
+    )
+    expect(payload[:properties][:comment_id]).to be_present
+  end
+
+  it "marks subsequent comments as not the first in thread" do
+    create(:comment, comment_thread: thread, body_markdown: "first")
+
+    events = capture_analytics_events do
+      thread.comments.create!(
+        author_type: "human",
+        author_id: user.id,
+        body_markdown: "second"
+      )
+    end
+
+    _, payload = events.find { |name, _| name == "comment_created" }
+    expect(payload[:properties][:is_first_in_thread]).to be(false)
+  end
+
+  # `first_comment_in_thread?` (used by notify_plan_author) compares UUID
+  # strings with `id < ?`, which is not insertion-ordered. The analytics
+  # path uses a total-count check instead, so a reply whose UUID happens
+  # to sort before the existing first comment still records is_first=false.
+  it "is not fooled by a reply whose UUID sorts before earlier comments" do
+    high_id = "ffffffff-ffff-ffff-ffff-ffffffffffff"
+    low_id  = "00000000-0000-0000-0000-000000000001"
+
+    create(:comment, comment_thread: thread, body_markdown: "first", id: high_id)
+
+    events = capture_analytics_events do
+      thread.comments.create!(
+        author_type: "human",
+        author_id: user.id,
+        body_markdown: "reply",
+        id: low_id
+      )
+    end
+
+    reply_event = events.find { |name, payload| name == "comment_created" && payload[:properties][:comment_id] == low_id }
+    expect(reply_event).not_to be_nil
+    expect(reply_event.last[:properties][:is_first_in_thread]).to be(false)
+  end
+end
diff --git a/spec/models/coplan/comment_thread_analytics_spec.rb b/spec/models/coplan/comment_thread_analytics_spec.rb
new file mode 100644
index 0000000..b1a1bb0
--- /dev/null
+++ b/spec/models/coplan/comment_thread_analytics_spec.rb
@@ -0,0 +1,33 @@
+require "rails_helper"
+
+RSpec.describe CoPlan::CommentThread, "analytics" do
+  let(:user) { create(:coplan_user) }
+  let(:thread) { create(:comment_thread) }
+
+  it "tracks a thread_resolved event when resolve! is called" do
+    create(:comment, comment_thread: thread)
+    create(:comment, comment_thread: thread)
+
+    events = capture_analytics_events { thread.resolve!(user) }
+
+    expect(events.length).to eq(1)
+    event_name, payload = events.first
+    expect(event_name).to eq("thread_resolved")
+    expect(payload[:user_id]).to eq(user.id)
+    expect(payload[:properties]).to include(
+      plan_id: thread.plan_id,
+      comment_thread_id: thread.id,
+      previous_status: "pending",
+      comment_count: 2,
+      anchored: false
+    )
+  end
+
+  it "does not track when accept! or discard! are called" do
+    events = capture_analytics_events do
+      thread.accept!(user)
+      create(:comment_thread).discard!(user)
+    end
+    expect(events).to be_empty
+  end
+end
diff --git a/spec/requests/analytics_instrumentation_spec.rb b/spec/requests/analytics_instrumentation_spec.rb
new file mode 100644
index 0000000..278c22f
--- /dev/null
+++ b/spec/requests/analytics_instrumentation_spec.rb
@@ -0,0 +1,110 @@
+require "rails_helper"
+
+RSpec.describe "Analytics instrumentation", type: :request do
+  let(:user) { create(:coplan_user) }
+
+  before { sign_in_as(user) }
+
+  describe "page_view" do
+    it "tracks a page_view event on successful HTML GETs" do
+      plan = create(:plan, :considering, created_by_user: user)
+
+      events = capture_analytics_events { get plan_path(plan) }
+
+      page_views = events.select { |name, _| name == "page_view" }
+      expect(page_views.length).to eq(1)
+      _, payload = page_views.first
+      expect(payload[:user_id]).to eq(user.id)
+      expect(payload[:properties]).to include(
+        path: plan_path(plan),
+        controller: "coplan/plans",
+        action: "show"
+      )
+    end
+
+    it "does not track for turbo-frame requests" do
+      create(:plan, :considering, created_by_user: user)
+
+      events = capture_analytics_events do
+        get plans_path, headers: { "Turbo-Frame" => "plan-list" }
+      end
+
+      expect(events.select { |name, _| name == "page_view" }).to be_empty
+    end
+
+    it "does not track agent (non-browser) requests" do
+      events = capture_analytics_events do
+        get plans_path, headers: { "User-Agent" => "curl/8" }
+      end
+      expect(events.select { |name, _| name == "page_view" }).to be_empty
+    end
+
+    it "does not track non-2xx responses" do
+      events = capture_analytics_events { get plan_path("does-not-exist") }
+
+      expect(response).to have_http_status(:not_found)
+      expect(events.select { |name, _| name == "page_view" }).to be_empty
+    end
+  end
+
+  describe "plan_published" do
+    it "tracks plan_published when status crosses to considering" do
+      plan = create(:plan, :brainstorm, created_by_user: user)
+
+      events = capture_analytics_events do
+        patch update_status_plan_path(plan), params: { status: "considering" }
+      end
+
+      published = events.select { |name, _| name == "plan_published" }
+      expect(published.length).to eq(1)
+      _, payload = published.first
+      expect(payload[:user_id]).to eq(user.id)
+      expect(payload[:properties]).to include(
+        plan_id: plan.id,
+        previous_status: "brainstorm"
+      )
+    end
+
+    it "does not track plan_published when status changes between non-considering states" do
+      plan = create(:plan, :brainstorm, created_by_user: user)
+
+      events = capture_analytics_events do
+        patch update_status_plan_path(plan), params: { status: "abandoned" }
+      end
+
+      expect(events.select { |name, _| name == "plan_published" }).to be_empty
+    end
+
+    it "does not track plan_published when re-saving status considering" do
+      plan = create(:plan, :considering, created_by_user: user)
+
+      events = capture_analytics_events do
+        patch update_status_plan_path(plan), params: { status: "considering" }
+      end
+
+      expect(events.select { |name, _| name == "plan_published" }).to be_empty
+    end
+
+    it "tracks plan_published when the API publishes a plan" do
+      plan = create(:plan, :brainstorm, created_by_user: user)
+      token = create(:api_token, user: user, raw_token: "publish-token")
+      token # ensure persisted
+
+      events = capture_analytics_events do
+        patch api_v1_plan_path(plan),
+          params: { status: "considering" }.to_json,
+          headers: { "Authorization" => "Bearer publish-token", "Content-Type" => "application/json" }
+      end
+
+      published = events.select { |name, _| name == "plan_published" }
+      expect(published.length).to eq(1)
+      _, payload = published.first
+      expect(payload[:user_id]).to eq(user.id)
+      expect(payload[:properties]).to include(
+        plan_id: plan.id,
+        previous_status: "brainstorm",
+        via: "api"
+      )
+    end
+  end
+end
diff --git a/spec/services/plans/create_spec.rb b/spec/services/plans/create_spec.rb
index 21ec9e9..a953eed 100644
--- a/spec/services/plans/create_spec.rb
+++ b/spec/services/plans/create_spec.rb
@@ -49,4 +49,29 @@
     expect(plan).to be_persisted
     expect(plan.plan_type_id).to be_nil
   end
+
+  it "tracks a plan_created analytics event" do
+    user = create(:coplan_user)
+    plan_type = create(:plan_type)
+
+    events = capture_analytics_events do
+      CoPlan::Plans::Create.call(
+        title: "Tracked",
+        content: "# Tracked\n\nbody",
+        user: user,
+        plan_type_id: plan_type.id
+      )
+    end
+
+    expect(events.length).to eq(1)
+    event_name, payload = events.first
+    expect(event_name).to eq("plan_created")
+    expect(payload[:user_id]).to eq(user.id)
+    expect(payload[:properties]).to include(
+      plan_type_id: plan_type.id,
+      status: "brainstorm",
+      content_length: "# Tracked\n\nbody".length
+    )
+    expect(payload[:properties][:plan_id]).to be_present
+  end
 end
diff --git a/spec/support/analytics_helpers.rb b/spec/support/analytics_helpers.rb
new file mode 100644
index 0000000..6b51c36
--- /dev/null
+++ b/spec/support/analytics_helpers.rb
@@ -0,0 +1,20 @@
+module AnalyticsHelpers
+  # Captures all analytics events emitted during the block by swapping in a
+  # collecting handler on CoPlan.configuration.track_event. Returns an array of
+  # [event_name_string, payload_hash] tuples, in emission order.
+  #
+  # Restores the previous handler even if the block raises.
+  def capture_analytics_events
+    events = []
+    previous = CoPlan.configuration.track_event
+    CoPlan.configuration.track_event = ->(event, payload) { events << [event, payload] }
+    yield
+    events
+  ensure
+    CoPlan.configuration.track_event = previous
+  end
+end
+
+RSpec.configure do |config|
+  config.include AnalyticsHelpers
+end