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Attribution #666
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topic: advertisingtopic: privacyvenue: PATWGPrivate Advertising Technology Working GroupPrivate Advertising Technology Working Group
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topic: advertisingtopic: privacyvenue: PATWGPrivate Advertising Technology Working GroupPrivate Advertising Technology Working Group
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WebKittens
@Wilander, @sysrqb
Title of the proposal
Attribution
URL to the spec
https://w3c.github.io/attribution/
URL to the spec's repository
https://github.com/w3c/attribution
Issue Tracker URL
No response
Explainer URL
https://w3c.github.io/attribution/
TAG Design Review URL
w3ctag/design-reviews#1229
Mozilla standards-positions issue URL
mozilla/standards-positions#1408
WebKit Bugzilla URL
No response
Radar URL
No response
Description
This API describes a method for performing attribution for advertising -- a cross-site activity -- in a way that maintains a high degree of privacy. It uses aggregated summation and differential privacy, with a dependency on a browser-approved service to perform aggregation.
The user benefit for this is somewhat indirect and nuanced. Refer to the specification for a discussion of this.